fake basketball player

Chapter 115 Problems for the three major sports companies

Chapter 113 The Fatty Gives the Three Major Sports Companies Problems
Fatty, this is a problem for the three major sports companies.

As Bertha said, because of the fat man's skin color, this is also a big label for the fat man, and the other is that the steady upward momentum is likely to win the "best rookie" this year. These are the potential economic value of the fat man, although The fat man asked for a lot of money, but it didn't mean that there was no possibility of cooperation.

These three sports companies, no matter which one, are extremely eager to get Fatty.

Among them, the most urgent is Reebok.

Although in the sports brand industry, it is said that Adidas, Nike and Reebok are three pillars, but the real situation is that Adidas and Nike are competing for hegemony, which basically has nothing to do with Reebok.

Being able to rank among the top three as the hegemon of the sports industry, the quality of shoes is of course nothing to say. However, you can’t just have good quality. The best-selling sports products, in addition to quality, is a very important factor. Star effect.Which sports and entertainment star wears which brand of clothing and shoes, his fans will imitate the purchase.Therefore, each major brand invites many big-name stars to advertise.

This is extremely important.

Nike's success story is enough to illustrate the problem.

This is why there are so many stars under Nike. Whether it is the NBA, NCAA, or outstanding players in high school, Nike is willing to provide them with contracts. This is why Nike is among the three major sports brands. The reason why they have the most stars is that they currently have Kobe, LeBron, Wade, Dirk, Stoudemire, Melon, Paul, Pierce, and Ray Allen under Nike's banner. Everyone should know who the biggest boss is. These are all players who are destined and about to enter the Basketball Hall of Fame.

Why is Nike successful?

The reason for the success lies in this.

Nike succeeded, and Adidas followed suit.

Although there are not as many stars under Adidas as Nike, there are quite a few. Adidas has Kg, McGrady, Duncan, General, Billups, Duncan and so on.

These people under Adidas can barely compete with Nike.

Among the three major sports brands, only Reebok is relatively poor.

There are also many stars under Reebok, the biggest names are Allen Iverson, Yao Ming, Davis, Francis, Peja Stojakovic, etc. The strength of these people is actually not bad.

The two champions, Yao Ming and Iverson.

Davis and Francis are still the top point guards in the league, plus a historically ranked three-point shooter.

These four people were all a generation of stars back then, and they were figures who were able to shake the wind and rain in the league. They seemed good, but they were not.

Compared with the vision of Nike and Adidas, Reebok is really worse, or luck is not so good.

Take Iverson, Reebok's most outstanding star.

In terms of achievements alone, Iverson is no lower than any player under Nike and Adidas.

Early in his career, he established his position as the king of the ball. In his rookie season, Jordan became a classic forever. In the finals against the Lakers, he completed a seemingly impossible battle by himself.

In the early days of his career, he won four regular season scoring champions, regular season MVP, and All-Star Game MVP. Except for the championship, he won all the honors he could get, and was even hailed as the greatest little man in the history of the league.

Among all the praiseworthy words about Iverson, tenacity has always been placed first.Many people remember the legend of him carrying a weak 76 to the finals with a dozen injuries, but the tragedy started there.Iverson's career has never been separated from injuries, and finally left Philadelphia.

Reebok's other stars suffered similarly to Iverson, having a dazzling early career, but after the dazzling, they faced a withering experience.

After the injury, the state declined.

The popularity is naturally not as good as before.

The popularity is not good, Reebok's sales performance is also declining year by year, and its market share is also declining year by year.

Reebok is also eager to find new stars to endorse. However, stars are so easy to find.In particular, people like Iverson, Davis, and Francis have a common characteristic when they suffer from injuries. They are all stars endorsed by Reebok, which makes more people discouraged.

There is even a saying that Reebok sneakers are "cursed sneakers".

Not many people wanted to sign with Reebok in the first place, but now that something like this has happened, even more people don't want to sign with Reebok.

But is this the actual situation?

Is there such a thing as a curse?

Naturally not.

This statement does not rule out that Adidas and Nike are trying to suppress Reebok to snatch the market and make a farce.

Now that Reebok is not doing well, it is facing the danger of bankruptcy, and now it owes 3.5 million foreign debts. If they can't produce best-selling sneakers now, declaring bankruptcy or selling the company's shares are their only options.

In fact, the Reebok brand does not lack technology, teams, factories, etc. What they lack is endorsement stars for marketing.

The Reebok brand may be known to many people in the United States, but what about outside the United States?

For example, in China, apart from Nike and Adidas, who knows that there is a brand called Reebok.

It is not without reason why Reebok is inferior to them.

Maybe Reebok also knows to do marketing and open up foreign markets, but they can't find players with marketing capabilities.

The birth of the fat man also made Reebok see its potential value.

Yellow skin, good basketball talent, the most popular candidate for the "Rookie of the Year" this year, his amazing performance on the field, and even the best alternate of the week, all of these have given Fatty the label of "huge economic potential".

But the terms he proposed were difficult for Reebok to accept for a while. When Reebok talked to the fat man's agent Tom, Tom listed the terms that the fat man had proposed one by one according to the fat man's original words. The manager left without saying a word.

In fact, it's no wonder that Reebok's general manager reacted in such a way. Fatty's request was too much.

There is no room for negotiation.

After Fatty got the news from Tom, he had predicted it before, and he didn't find it strange at all. On the contrary, he signed a contract with Fatty now, which made Fatty feel strange.

As Bertha said, there will be a long tug-of-war for any big contract, and the only thing you need to do is to show your value well.

In addition to Reebok, Adidas and Nike are also extremely coveted for fat people, and it is not without reason that they covet fat people.

Especially Adi.

Since Nike signed Jordan, it has risen rapidly and become a giant company. Its market share is larger than that of his previous leader. Therefore, Adidas also wants to sign Fatty.

In contrast, Nike has no such interest.

Fatty's terms were simply overlord's terms. They didn't accept this and directly rejected it, and they promised not to discuss endorsement matters with Fatty again.

The boss of Nike directly broke his face with Fatty, which Fatty hadn't thought of before.

(The first update. Continue to ask.)
(End of this chapter)