Green Destroyer

Chapter 43 A New Challenge?

"Mr. Chen, Adidas or Nike?"

On the way back to China, Chen Hao, who was sitting in the waiting room waiting for a change of plane, received a call from his personal assistant Tony Moretti.

When Chen Hao was killing all directions in Bhutan, the assistant did not travel in China, but worked hard to expand the employer's domestic market.

As a sports star, these two sports brands are of course unavoidable topics.

In fact, for Chen Hao, there is not much difference in which one to choose, whoever gives the most money will choose the one.

Guo Bingyan, however, lost no time in coming over:
"Cough, Xiao Chen, the main sponsor of our national team has just changed to Nike. The 12-year contract has a total sponsorship of 10 billion. If you sign another brand, in the middle..."

Chen Hao raised his eyebrows.

In the football world, conflicts between players and sponsors of clubs or national teams are actually very common. In most cases, they end up peacefully through mutual compromise, and it is rare to really make things big.

But if it is placed in the current Chinese team, I am afraid there will be some problems.

Because even if other Chinese team players are tied together, they are not as famous and influential as Chen Hao alone!
Think about it, in a crucial battle, Chen Hao, who is the absolute core of China, scored 12 goals in a row, and the camera was almost always on his feet, but he was wearing a pair of "three stripes" on his feet, which cost a lot of money What would a "tick" investor who sponsors an entire team think?
Seeing Chen Hao raise his eyebrows, Guo Bingyan quickly waved his hands:

"Don't get me wrong, I don't mean anything else, what I mean is... from the national team, I can help you raise the price to Nike."
-
On June 6, Chen Hao, who had just arrived in BJ, only had a morning rest before sitting at the negotiating table.

Sitting opposite him were several senior executives from the Greater China region of the Nike Group, but the one sitting in the middle was a well-maintained woman.

A senior executive introduced Chen Hao and Tony:

"This is the vice president and general manager of our company, Ms. Dong Wei. In addition, Ms. Dong has also served as the financial director of Nike Group. Mr. Chen, although you are still very young, we believe that this sincerity You must feel it."

Chen Hao shook hands with this prominent and domineering female president very politely, and then sat down opposite:
"I never doubted it, otherwise I wouldn't have just stepped off the plane and sat here."

In fact, the specific details of this sponsorship have been discussed three times by Tony Moretti and the legal counsel. The sponsorship price has also risen to a new height because of Chen Hao's shocking 12 goals two days ago. bigger.

Thanks to Tony's explanation, Chen Hao also somewhat understood the reason why Nike was inevitable for him.

Just at the beginning of this year, the agreement between the Chinese team and Adidas, which had been cooperating for 25 years, expired. Adidas did not choose to renew the contract at the first time, and was snatched by the coveted Nike.

In addition to the national team, Nike has also won multiple fronts including the Chinese Super League, women's football, and youth football. Obviously, it regards Chinese football as an important weapon for expanding its influence. The strongest players and leaders within 15 years, their layout is really completed.

Dong Wei took out the contract in his hand and said confidently:

"Although we are the management of the Greater China region, we represent the entire Nike group this time. The matters involved in this quotation are also on a global scale, not just in the domestic market. Therefore, we would like to ask Mr. Chen The proposed contract is an absolute top-level contract..."

Chen Hao nodded.

As a player, he doesn't need to figure out every rule, he just needs to understand how much real money he can get from this endorsement sponsorship.

1. The sponsorship fee for the first season is 1500 million euros, and then it will be evaluated every year based on the performance of the players in the previous season.If you join a club sponsored by Nike, it will automatically increase by 200 million euros.

2. Club level: Win the league or Champions League Golden Boot, reward 30 euros; win the European Golden Boot, plus 10; win the Champions League as a main force, reward 100 million euros; enter the UEFA or FIFA best team , reward 50 euros; enter the Ballon d'Or or World Footballer of the Year 3-man list, reward 100 million euros; win the Golden Globe or World Footballer award, reward 500 million euros!
3. National team level: Winning the Asian Cup or the Confederations Cup as a main player will be rewarded with 100 million euros; winning the World Cup champion will be rewarded with 1000 million euros!
It can be clearly felt from the amount of the bonus:

Nike believes that it is 10 times more difficult for Chen Hao to win the World Cup than to win the Champions League!
Chen Hao couldn't help showing a weird smile:

"You even consider the World Cup championship?"

Dong Wei smiled slightly:
"Since Mr. Chen has the confidence to publicly express his position in the media, as a sponsor, of course we must also express our support, and considering the importance of the event, we also very much hope that both Mr. Chen and the Chinese team can enter the official World Cup competition."

Tony has already explained to Chen Hao that according to Nike's information, the sponsorship contract they provided to Ronaldo is only 1800 million euros a year, but considering that Ronaldo has cooperated with Nike for 12 years and has won the 2008 He won two Golden Globe Awards in 2014, has the largest number of fans in the world, and his global influence certainly surpasses that of Chen Hao, who just debuted!
The reason why Chen Hao was able to get this big contract that is almost comparable to that of Ronaldo is not only because of his recent abnormally hot state, but also because of the Greater China region (four countries in East Asia, some South Asia, and Southeast Asia) with a population of more than 20 billion behind him. area)!
No matter how popular Ronaldo is, his homeland Portugal is just a small country with a population of 1020 million!Even if the per capita consumption power far exceeds that of China, it is still far from the purchasing power of the 13 billion people in total.

2014 was the year of the World Cup. Portugal and the Netherlands received about 500 million euros in sponsorship from Adidas, and Argentina with Messi 800 million. But almost at the same time, the Chinese men's football team received 1000 million euros in sponsorship from Nike!
Yes, even if the Chinese men's football team sits at home drinking beer and watching TV, they can beat Portugal, the Netherlands and other European powerhouses in terms of attracting money!If they do get tickets to the World Cup finals, how staggeringly will the bill grow?
Chen Hao glanced at the contract again, and stretched out his right hand towards the other party:
"I hope we can cooperate happily!"

Dong Wei was so overjoyed that even the corners of his eyes could not help showing fine crow's feet:
"Happy cooperation!"
-
According to the Chinese tradition, business talks are absolutely inseparable from the dinner table. Although Nike Group is headquartered in the distant United States, the executives in these China regions are all Chinese, so it is natural to be unavoidable.

On the way to the banquet, Dong Wei slightly bowed his head to Chen Hao with a little apology:

"A friend heard that you came to BJ and insisted on meeting you. I really couldn't persuade him, so I had to tell him the exact location..."

Chen Hao, who had just signed a big contract, didn't care, since he wasn't paying the bill anyway, so what did it matter if there was one more person to eat?
Guided by the waiter, a group of people walked to the box and saw two people waiting inside.

Seeing Chen Hao coming in, the two stood up politely.

One of them is already middle-aged, and the other is less than thirty, so there are some similarities in appearance.

Someone behind Dong Wei naturally introduced:

"Mr. Chen, this is Wang Dong of Wanda Group, this is his son..."

The middle-aged man smiled and stretched out his right hand:
"Mr. Chen, I heard that you want to be on a bigger stage recently, and I just bought a stake in a La Liga club. Are you interested in taking on new challenges?"

Chen Hao shook hands with him, but did not answer directly.

Toni Moretti certainly stepped up:

"Atletico Madrid? As far as I know, Wanda Group is not the club's largest shareholder, and Mr. Wang is not the chairman of Atletico Madrid."

The young man standing next to the middle-aged man smiled confidently:
"If Mr. Chen agrees to join, our Wang family... can immediately buy the entire club!"

　November 11st, tipping list: Tony Geng, 1, thanks for your support!
　　
　
(End of this chapter)