The Legend of Small Steel Cannons in the NBA

Chapter 169 The Lion Opens Its Mouth

The sky is snowing, and Kyle's house welcomes a lovely elf guest.Because the news of internal strife is also like snow, and it doesn't stop, Allens brought Shila to Toronto.

"Beautiful princess, who bought you the clothes? It's so touching!" At the dining table, Kyle was chewing a special steak with a steel knife in his left hand and a fork in his right, and nodded and commented on Shila.

"Irina! A beautiful lady." The little guy was cutting the fried egg, eating with gusto.

"I knew that Aarons didn't have such vision."

"Actually, Irina wanted me to tell you that she said I was very cute and wanted to give birth to an invincible girl like me. Of course! The price is to treat me to a salad next time."

"Don't believe what she says, and don't hang out with her, she's not a good person."

"Why? Vallejona is a good person? But she never gave me anything."

"Baby! Shut up! Eat." Allen Si turned black on the side.

"You say that, I feel a little ashamed." Ronnie raised his eyebrows and said with a smile.

"Uncle! You really should be ashamed, you are far worse than Kyle, he is much more handsome than you."

"My dear! This is the most insightful speech you have ever made." Kyle praised.

"Sheila! It's not a good habit to lie. You know I'm ready to take you to the supermarket. The winter clothes are good there, and the gloves and hats are more special."

"Okay! I take back what I said. In fact, apart from his height, Kyle has a distance from you in everything." Sheila said solemnly.

"Oh! That's terrible!" "Very good! I just like the way you're honest.

The two brothers Kyle spoke in unison, one praised and beamed with joy, and the other screamed miserably, feeling wronged again and again.

"Are you full? Baby, please go back to your room when you're full, you need to do your homework." Alans wiped his mouth,
"Yes! You have started another busy day." Sheila let her feet go, shrugged and left.

"Kyle! Actually, I don't think the Raptors are suitable for you. From the top management to the manager, and Sam, they didn't give you enough respect." Allens spoke, talking about serious business. "Look at what the outside media said? Everyone is complaining about you."

"Are you giving me advice from the perspective of a broker?"

"No! It's all my private thoughts, a communication between friends." Aarons is not stupid, and of course it is impossible to add trouble to Kyle.

"Then please step into the role of your agent and say something?"

"Okay! Now Toronto is really a good place." As a rookie, Kyle has just started and has a firm foothold here.Leaving without making a name and worth, I feel a little fled, and where to go is not under their control at all.

"Very good! I also think Toronto is good, and the scenery of Syracuse is still very charming." Kyle also thought that one day he would be traded, but it is definitely not now.In fact, what Allens said was right, McCloskey never gave him enough respect, and Sam also had trouble with him, as if everything in this city was isolated from him, looking lonely and out of place.

"Here are a few endorsements and advertisements, take a look."

"Speak out and listen, I'm still opening the way for my belly."

"In terms of sneaker contracts, Adidas and Nike are the two brands that offer the highest prices. Nike's price is 800 million for five years, and Adidas's period is only four years, with a total price of 650 million."

"Wow! Kyle is still very valuable!" Ronnie, who had been silent all this time, looked at the money.

"Kyle!" There was no response for a long time, and Allens had to remind him.

"How much is LeBron's first sneaker contract?" Kyle was a little lost, not because the price was high, but because the price was ridiculously low.

"$9300 million over seven years."

Kyle stared at the dinner plate, wondering what went wrong, and it took him a while to say this.

"Am I that cheap?"

Allens and Ronnie are both dizzy, bro!It’s 150 million a year, and the net income after tax deduction is more than 100 million a year. Ordinary families can’t earn this amount a year, but you can get this money as long as you sign your name. It’s easy and happy.Too little?It's really unsatisfactory.

"I mean, what's the difference between me and LeBron in his rookie season?"

It seems to be true. Kyle is currently averaging 19.8 points, 8.2 assists, 5.1 rebounds and 2.8 steals per game, with only 2.2 turnovers and a shooting percentage of 48%. James averaged 20.9 points, 5.9 assists, 5.5 rebounds and 1.6 steals per game in his rookie season, and 3.5 turnovers. The hit rate is only 41.2%.According to the statistics of the two data, it is obvious that Kyle's is better, but the money he got is pitifully small, and this is what he can't understand.

As far as Kyle knows, every player in the NBA cooperates with a sneaker brand to a certain extent, from top superstars to drinking fountain players.Sneaker contracts are generally divided into four types, equipment contracts, cash contracts, exclusive sneakers, and signed sneakers.

Equipment contracts are also called "magic" contracts.Even the last player on a team's bench is considered a target for brand partners, and they can also bring positive brand value and exposure to the brand.But such a contract is generally signed every year, because they must ensure that this player will continue to stay on the NBA team.Players who go undrafted and are trying to get into a team's training camp roster, as well as unremarkable players on small-market teams, usually sign an equipment contract.In this contract, the brand will uniformly present a batch of existing sneakers to the player to ensure the player's game and training needs.At Nike, such sneakers are called "team bank" sneakers, because they are usually white or black, and then matched with the colors of the team.In some cases, a "Magic" contract may provide players with a certain number of sneakers, or the total number of sneakers worth between $5000 and $1.Sponsor for short, is to give sneakers to wear for free.

Cash contracts are also signed contracts, and most players fall into this category.All the players who get cash contracts, they usually can get a combination of pure cash and product value contracts.Some players get $5 in cash, plus another $3 in branded online store credits.Star-level players can get $50 in cash and $10 in spending credits.Sometimes you'll read stories in the news about a rookie player's cousin or buddy logging into their account and buying thousands of dollars in gear.The sneaker contract of a marketable player generally ranges from US$10 to US$70. It is mainly a matter of a big market or a small football market. A city with more fans and stronger purchasing power will get more money. .These are generally solid rotation or anchor players.

Of course, there are also some endorsement stars marked as "indispensable" by the brand from time to time, or star players in the team, they will have their own uniquely marked sneakers, that is, exclusive sneakers.In addition to cash, these contracts also have incentives to touch terms, such as being selected as an All-Star, such as the best rookie, such as the best of the month, such as the slam dunk king, such as the specified data, such as the playoffs and so on.Of course, the premise is that you must participate in [-] regular season games, which is a hard target.The two contracts for Kyle belong to this category.

There is a level above that, and this level belongs only to the brightest stars on the court.Signature sneaker deals are the most prized deals in basketball.These signature sneakers are remembered, with personal stories and product details that connect consumers with their favorite players.Signature sneakers are limited, and you'll hardly see a player wearing them in his first game of his rookie year.The last time this happened was the Nike AirZoom and LeBron collaboration in 2003.Among all the American brands, with such a contract, a total of one slap in the league can be counted.For top players, an effective sneaker contract provides them with an opportunity to get more attention. Players also make their personal brands more powerful through such detailed marketing and contact with players and consumers. valuable.The most important thing is that there is a lot of money. In addition to cash, there is also a sales dividend, usually around 5%. If the player’s signature sneakers sell for 500 million, he will get an additional [-] million.

As for the same data of Kyle and LeBron, the reason why the gap in contract treatment is so large is because the sneaker brand believes that Kyle cannot reach the height of a top star, that is, lack of potential, mainly in terms of physical talent.In a word, Kyle was unanimously looked down upon by major sneaker brands.

Kyle felt that he should not be underestimated!Could it be that he has too little game time?But James signed a big contract as soon as he entered the league, which doesn't make sense!

"When did this contract start to be quoted?" Kyle asked the crux of the problem.

"a week ago!"

"Contact again, and pay attention to the details of the rewards inside." At that time, it was the time when the Spurs and the Mavericks taught how to behave, no wonder.Allen's work is not in place, "I think you need to follow up on this matter closely, and put the rest aside first. My bottom line is at least 1000 million a year. It can only be more or less, otherwise it will be unnecessary."

"Okay!" Alans opened his mouth slightly, but he couldn't say any objection.What about stealing money?How can it be?But this was what Kyle meant, and he could only follow through.

"Don't think I'm exaggerating, I'm absolutely serious." The biggest contract of a basketball player is the endorsement brand, sneakers and jerseys, everything else is leftovers, of course!It is for rookies who have not played their worth. Among them, the jersey belongs to the income category of the league and the team, and has little to do with him.Then you can only hold on to your sneakers.

Kyle opened his mouth like a lion, but he felt that he had the capital. He was going to study the data in the next game to win this super big contract. Thinking of tens of millions of income, Kyle couldn't help but swallow his saliva. Now it's crazy.

(PS: In the future, try to stabilize two updates, [-] words per chapter, update at [-]:[-] a.m. and [-]:[-] p.m. The official came back to support and make sure.)
(End of this chapter)