data possession

Chapter 176 Advertising Endorsement
Ning Caichen was a little surprised, he didn't expect that it was Wei Shao who asked them out for a drink.I thought Paul wanted to invite them to drink to celebrate the team's promotion!

Westbrook is indeed the most fashionable player in the NBA, and his taste in dressing is truly unique.

He is dressed in bright colors, with various ornaments hanging around his neck, a hat on his head, er, a tie, big square eyes, and fluorescent colors...

This is simply eye-catching.

Ning Caichen couldn't help laughing out loud.

"Westbrook, your outfit is too, too fashionable!"

With a cool look on his face, Westbrook winked at him, thinking that Ning Caichen was praising him.

Ning Caichen was puzzled, was Wei Shao's outfit prepared in advance?Wearing clothes like this when playing games?
Ning Caichen thought that Westbrook came to them to find comfort, but he didn't expect that Westbrook didn't mention anything about the game.A few Thunder players also came. After eating and drinking, they went to a dance hall to play until after two o'clock in the morning.

I have to admire Westbrook's big heart, he just came out after losing the game.

Ning Caichen's time is precious, and he immediately devoted himself to training when he got up the next day.

Now the Spurs lead the Grizzlies with a big score of 3:2, which means that the Clippers still have at least one week of rest time, which is enough for them to make adequate preparations.

Although the game between the Clippers and the Thunder has passed, the news about the Clippers and Ning Caichen is still rolling on the Internet. It may be the issue of the contract extension between the Clippers and Ning Caichen.

The news storm caused by Ning Caichen's playoffs took a full three days to make headlines in the basketball world before slowly cooling down.

While Ning Caichen was working hard in the training hall with his teammates, Ning Caichen called.

"Are you in the training hall?"

Luo Yijing's voice seemed a little hurried.

"Of course! Otherwise, where else could I go? What's your hurry?" Ning Caichen could hear the difference in Luo Yijing's tone of voice.

"Well, there is something urgent."

Ning Caichen frowned, and said, "What's the hurry? Can you finish talking first? It's scary enough."

"Okay! Someone sent you money again, uh, it's an advertising endorsement." Luo Yijing said excitedly.

Ning Caichen breathed a sigh of relief, Luo Yijing's surprise was really scary.

"Sister! I wondered why it happened! Didn't you say you won't accept the advertisement first?"

"Listen to me before making a decision."

"You said."

"The merchant this time is not the little Xiami like last time. You definitely know it. What are you wearing under your feet?"

Ning Caichen looked at his feet and subconsciously replied, "Shoes... I'll go, Adidas?"

"Guess right! Treat me to dinner tonight." Luo Yijing laughed.

"I've been to elementary school, why don't you cheat me like this?"

"Seriously, come back quickly, I have already asked them to go to the hotel."

Ning Caichen was taken aback: "What? Now? In such a hurry?"

"Yes! Can this matter be taken care of? What if I run away?"

Ning Caichen was speechless immediately: "You are too impatient, you don't look at my brother's current worth, how could they escape. Forget it, let them go back! All these commercial endorsements will have to wait until I finish the season Let’s talk about it after the game. If I sign now, I will lose too much, and I haven’t fully paid off my worth!”

Luo Yijing thought about it, but she still insisted: "No! If you don't sign, you will lose a lot. Now you are playing with Adidas sneakers. Isn't this just advertising for them for free? ?"

Ning Caichen scratched his head.

"It seems so!!"

"So you come back quickly. As for the quotation, we can talk slowly. The first thing to do is to get this endorsement."

Ning Caichen thought for a long time, and finally agreed to go and see what's going on first.I feel that I can’t be at a disadvantage. Wearing Adidas sneakers without an endorsement fee is indeed a bit difficult.

Half an hour later, Ning Caichen hurried to the hotel that he had agreed with Luo Yijing, and met the person in charge of Adidas advertising, accompanied by a female assistant.

"Hello, Mr. Ning! I'm Jackson, the head of Adidas' Los Angeles branch."

"Hello!!"

"Mr. Ning, I'm your fan. Can you sign for me first?" Jackson took out a Ning Caichen jersey from his bag and handed over a pen.

All three were stunned for a moment, it was too sudden, they didn't expect to be fans of Ning Caichen.

Don't use a big emotional card just to get me to sign the contract!
Ning Caichen looked at Jackson's expression, his face was full of excitement, it didn't look like he was playing tricks!

No matter what, Ning Caichen couldn't find a way to refuse, so he signed his name on the jersey.

Jackson slightly excitedly picked up the jersey and looked at it. After seeing Ning Caichen's signature, he put the jersey back into his bag.

"Mr. Ning, it's like this. Due to your excellent performance on the court, as well as your super personal strength and influence, our company officially invites you to be the image spokesperson of our sneakers."

After Jackson finished speaking, he took out an invitation letter and handed it to Ning Caichen.

Ning Caichen took a look and was a little surprised.Unexpectedly, there was an invitation letter for this endorsement, and they thought they were right with each other and signed the contract directly.

Adidas's respect for Ning Caichen was written all over the invitation letter. At first glance, it gave people a good impression of Adidas.

I have to admire the marketing level of Adidas.

Jackson went on to say: "We will provide you with a five-year endorsement contract worth 500 million US dollars, you have a look."

"Five million dollars in five years?" Ning Caichen asked in surprise.

After seeing Ning Caichen's reaction, Jackson couldn't help but feel happy, and nodded with a smile.

What surprised Ning Caichen was not the size of the contract, but the amount, 500 million US dollars!How much RMB is that? !
Fifteen million U.S. dollars for five years is equivalent to only 500 million U.S. dollars per year.It seems that there are not many!
Ning Caichen accepted the contract handed over by Jackson, and after a little review of the contract amount and period, he gently put down the contract.

The offer given by Adidas is too low and there is no sincerity.Although he doesn't know the concept of the endorsement fee for advertising NBA star endorsement sneakers, but it's only 300 million US dollars a year, which can't impress him.

"It's like this. I think I should finish the season first before talking about the commercial." Ning Caichen smiled and moved the contract over.

Jackson was a little surprised, but Ning Caichen refused.

"Ning, is the price inappropriate? If so, we can talk slowly."

After hearing this, Luo Yijing also winked at Ning Caichen vigorously, blaming him for rejecting the contract, no matter how you look at it, it looks like he just received a favor fee from Adidas.

"No, no, it's not about money. I have to wait until the playoffs are over before I have the energy to think about these issues."

How could it not be for money?Ning Caichen saw that Adidas's offer was too low, and felt that he was not optimistic enough and did not give him enough respect, so he refused directly.

Jackson, of course, would not believe Ning Caichen's nonsense, and immediately increased Ning Caichen's price until it reached 400 million per year, and Jackson did not increase it.The price given above is this price, and if it goes up, he will not have this right.

The asking price rose to 400 million US dollars, but Ning Caichen still refused.

Jackson was immediately discouraged. If he didn't sign, there was really no other way.But he is not reconciled, Nike will find Ning Caichen at any time.

Negotiations between the two sides fell into a stalemate. In the end, Jackson's eyes lit up and he came up with a compromise.

"Mr. Ning, do you think this is good?"

Seeing Jackson's excited appearance, Ning Caichen looked at him with interest.

"Why don't we do this first, let's sign a short-term contract with Mr. Ning. That is, from now until the end of the playoffs, you will endorse our sneakers, and we will provide you with a contract worth 100 million US dollars. However, you have to After the season, if you want to endorse sneakers, you must first consider our team."

"The rest of the playoff time?" Ning Caichen thought he had heard wrong, and there was such a good thing.

"Yes, no matter how many times you can play in the Clippers, or how far the team can go, as long as your playoffs are over, then our contract will expire."

Ning Caichen and Luo Yijing looked at each other, and there was such a good thing.

There is still more than a month to go until the playoffs are full. If it is 100 million, it can indeed be considered.Besides, even if he doesn't pick up, he still has to wear Adidas sneakers to play?It's like what Luo Yijing said, this is money!Wouldn't it be silly not to?

"This is indeed a very good proposal. However, if I represent this period of time, what do I need to do? I don't have much time to shoot commercials."

When Jackson saw Ning Caichen let go, he was immediately excited, and finally took Ning Caichen down. Although it was not a formal long-term contract, he finally managed to stabilize Ning Caichen. He knew the value of Ning Caichen very well.

"No, no, you don't need to shoot a video. After all, it's the playoffs now, and you really don't have time. So, just spare an afternoon and come with us to shoot some commercial photos, just let the public know You're endorsing our sneakers."

Ning Caichen's eyes lit up again and again, this is good.Easy, no need to shoot video toss.It's just an afternoon, no problem.Compared with the 100 million US dollars, an afternoon is simply negligible.

Both parties were very happy, and under the discussion of several people, a new contract was quickly drawn up.Ning Caichen signed the contract on the spot and waited for the photo to be taken before collecting the money.

This $100 million business was completed in less than an hour.

Ning Caichen felt a little unreal, the money came too fast.

His annual salary this season is only 50 US dollars.He has the urge to let go of the news and accept all kinds of advertisements.

(End of this chapter)