lakers championship

Chapter 138 Fight to the Death

Coming out of the room where Jordan was, the Nike staff took Tianyang to the media conference room.

The ten executives stood up to welcome them. After Tianyang shook hands and greeted them one by one, Phil Knight motioned to start explaining.

As the person in charge of the contract, Eden pressed the play button on the computer, and the large-screen TV on the wall began to play the video.

The first picture that appeared was that LeBron James had just finished training and said to the camera:

"Hey, Tianyang, I've been following you since NCAA March Madness. I'm impressed by your tenacity and wit, especially that lady's shot. Now you're on a bigger stage, and Nike will create your career Huge benefits, you don’t need to worry about Nike, I have signed a lifetime contract with them, and I can guarantee your personality. Don’t hesitate to join the Nike family and share your spirit with fans all over the world.”

After LeBron, there are Durant, Paul George, Irving, Anthony Davis, and Irene Nabi’s video recruitment, but most of them are official formulas, and they may still be written by Nike, which is not as good as LeBron sincere.

After the video was played, Eden began to explain Nike's promotion plan for SkyOcean, from the release of the first generation of personal signature shoes, to how to make adjustments according to market reactions, and how to deal with the shortage of sneakers and the unexpected quality of sneakers , explain everything in detail.

At the end of the explanation, Eden connected to the video call and connected with Kobe on the spot.

"How is it, how does it feel to be entertained?" Kobe asked directly.

"Very good" Tianyang replied.

"I'm in a meeting to discuss the issue of animated movies. Let me make a long story short: I believe you have heard a lot of good history of Nike since you stepped into the Nike building, and you know how many big-name players Nike has in the NBA and how Nike will promote it for you. , they certainly didn't lie to you, but you and I want you to focus on how their sneakers protect your left foot, you can't get hurt again, understand?"

After Kobe finished speaking, after Tianyang nodded, he hung up directly.

The Nike executives were very happy. Although it seemed that Kobe did nothing for them, Kobe, like LeBron, guaranteed them.Regarding the issue of sneaker protection, Phil Knight said on the spot that he would allocate part of the funds from SkyOcean sneaker profits to do special research.

At this point, Nike's presentation was completely over, and nine executives who supported the scene got up and left.

Phil Knight took out a thick stack of paper, "This is the contract we provided, you can take a look at it first, and we will send an electronic version with Chinese translation to your business assistant."

Tianyang received it in his hand, and flipped through more than twenty pages at a glance, ten lines at a glance, and got a general understanding in his heart.

The endorsement fee provided by Nike is about 4 million U.S. dollars in four years, but it is not an average of 1.12 million U.S. dollars per year. It is a structure of basic salary plus rewards that increases year by year. At least the second team.

However, as long as he meets the conditions for being selected for the first team before the end of the fourth year, the basic salary of the next contract will be increased by 150%.

With such a contract set up, in the final analysis, he is still worried about his continued combat effectiveness, but in business, there is nothing wrong with it.

Tianyang put down the contract, got up and said, "Okay, I have figured out your plan, and I will make a final decision after meeting with several other companies."

"I personally and Nike very much hope that you can join, and look forward to your reply!" Phil Knight stood up and saw him off, and Eden left with Tianyang.

Less than a minute after Tianyang left, Jordan pushed open the door of the conference room, and asked directly, "How much contract did you offer him? Is he tempted?"

Phil Knight didn't say a word, but pushed the contract over.Jordan picked it up and turned a few pages, and suddenly frowned, "Didn't you say that you received the news that Adidas opened for 10 years and 3 million US dollars? Your 2800 million is not a lot, but the period is too short, and he must not be satisfied." .”

Knight shook his head, "I don't think he has any concept of money. It's better to deal with his girlfriend than to deal with him. In addition, I don't believe that Adi will pay 10 million in 3 years with such deductions. Their biggest brand, Harden, is only 13 years old. 2 million, if you give Tianyang so much, aren't you afraid that Harden will be angry?"

What Knight said is true.When Kobe's contract with Adidas expired, he wanted a higher price, but at that time there was another big-name player under Adidas, McGrady, and McGrady was Jordan's most promising successor.Adi told Kobe that his renewal price could not exceed McGrady because he was afraid that McGrady would be angry.

After that, Kobe switched to Nike, and Adi almost regretted it.

The same is true for Harden now, the data is getting better every year, and the fans are getting more and more every year. Knight thinks that Adi dare not give Tianyang a big contract, and there is a certain reason.

But Jordan didn't seem to agree with Knight's statement. He said with some concern: "If Adi makes a big bet cruelly, then we will lose a lot."

……

After leaving the Nike headquarters, Tianyang and Farage got into Cui Ren's car and headed for the Grand Jubilee Villa in Beverly Hills. .

After getting into the car, the two sat in the back row, and Farage lay directly on Tianyang's legs.

While playing with her mobile phone, she said: "Adi is too perfunctory. He didn't even send a special car to pick you up. It's far worse than Nike's attitude."

Tianyang smiled, patted Farage's head and said, "When it comes to contracts, actual interests are the most important thing, and pomp is optional."

Farage put down his phone, "I still think it's better for you to sign with Nike. When you entered the room to discuss the contract, they arranged for three girls to accompany me and told me a lot about the benefits of signing with Nike."

"Oh? What did they tell you?" Tianyang asked curiously.

"They told me that all the players who won FMVP in the previous 10 years signed with Nike. If you add them, you will get unimaginable benefits."

"This is a bit far-fetched, what else can I say?"

"I also said that if you join Nike, you are the second most handsome player among the spokespersons. Your shoes must sell well, but I think they are wrong. You should be the most handsome player."

"It's ridiculous to sell shoes based on appearance, but am I so handsome in your eyes?"

"certainly"

"Then you are also the most beautiful in my eyes..."

"Cough, cough, cough" Cui Ren said. "Someone, show love and keep a low profile."

……

An hour later, the three of Tianyang arrived at the Grand Jubilee Villa in Beverly Hills.To meet the three, only Adidas CEO Casper and an assistant.After exchanging greetings, Casper led the three of them to the villa.

The villa is built on the mountainside, just entering the gate, you will see the welcome fountain in the courtyard.

The villa is very large and the configuration is very luxurious. On the roadside signs, there are routes leading to swimming pools, gyms, basketball courts, back gardens, mini bars, garages, bowling alleys, dance halls, vineyards and other places.

Entering the back room, the decoration was extraordinarily luxurious, and Farage, who saw it, pulled Tianyang's arm and exclaimed repeatedly.

Casper directly took the two of them to the master bedroom on the second floor, pressed a button, and the curtains were slowly opened, giving a panoramic view of half of Los Angeles, and feeling the sea breeze from the Pacific Ocean.

Farage's eyes were nearly glistening.

At this time, Casper said again: "Tianyang, the current price of this luxury house is 1.05 million US dollars, which is a bit inflated, but it is worth the money, and there will be no big ups and downs. As long as you sign a contract with Adidas, After three years, you can buy the house and even pre-mortgage if you want.”

"So, what is the contract you offered?" Tianyang asked cautiously.

"Yes, the outside rumors are true, 10 million in 3 years, full guarantee for the first 7 years, only from the 8th year, you will be required to get the honor of MVP or FMVP." Casper spoke lightly, as if saying something A very common thing.

Tianyang didn't answer, and Farage was dumbfounded. 10 million in 3 years was too exaggerated for her.

She wanted to tell Tianyang loudly that she would sign the contract immediately, because she wanted to live here in the future, but she didn't dare to break the atmosphere of silence, so she could only keep tugging at Tianyang's clothes.

After a long time, Tianyang spoke again: "I may suffer a loss if I sign with you for 10 years."

This statement is not pretending, but because time goes by, the sneaker endorsement contracts of superstars will become bigger and bigger, and the inflation of 10 years is counted. For a superstar like him, the average of 1 million a year is even a bit small deficit.

Just like the Eight Sage Kings signed a 8-year contract of 8 US dollars with 5+8200 data. At first, the fans crazily ridiculed that it was not worth it, but after the labor agreement was upgraded, the middle-class players who used to get 800 million in the past signed more than 2000 million. After the contract, the fans realized that the contract made a lot of money.

Casper laughed, "It is true that you may suffer losses, and we may also suffer losses. We are all betting, but we provide you with the option to jump out of the contract after 3 years. As long as your performance exceeds expectations, we can re-sign."

"Okay, I'll go back and think about it"

The meeting between the two parties ended here. Within half an hour, Casper didn't say anything else, but only sent an electronic document to Tianyang, which included the promotion plan and some key new technologies in sneaker design, such as shock absorption. , ankle protection.

According to Casper, it is a waste of time to explain the essence to Tianyang. He believes that the IQ of Tianyang's Stanford computer department can be understood by just looking at it.

……

On the way back to El Gondo, Farage kept pestering Tianyang to sign with Adidas, but he expressed that he wanted to see the bidding plans of Under Armor and Reebok.

Early the next morning, SkyOcean met with Under Armour's founder Kevin Plank at Craig's restaurant. Under Armour's endorsement fee was $5 million for five years, as well as some special plans.

In the afternoon, SkyOcean met with Reebok President O'Toole again at the beachwood cafe. Reebok provided 7 million U.S. dollars for surrogate care for seven years, and said that SkyOcean could give SkyOcean the largest share of sneaker sales.

At this point, the meeting between the four companies ended, and SkyOcean called Aaron, Cui Ren, and Plum to a meeting to discuss.

When he told the three of the plans offered by the four companies, the three unanimously suggested that he choose Nike.

The reason is simple. Although Nike has a short contract and an average annual loss of 200 million, it can jump out of re-signing after 4 years, and Nike’s promotion is 10 times better than that of Adidas. The profit of sneaker sales can smooth out the 200 million The gap of 200, may even far exceed the income of [-] million.

The most important thing is that the director who canceled SkyOcean's contract has been fired. The founder Phil Knight recruited Jordan and other big-name stars to recruit. SkyOcean's status in Nike will definitely not be too low in the future.

These reasons are reasonable, but Tianyang decided to sign Adi after thinking for a long time.

He doesn't think Adidas is good, but he is upset that Nike still doesn't believe him. If Nike gives a contract of more than 5 years and there are not so many rules, he will sign without hesitation.Also, he was dissatisfied that Nike wanted to hint through Farage that it could help in the FMVP.

After making a decision, he notified Casper immediately.Immediately afterwards, Adidas officially announced that SkyOcean joined, and the two parties reached a 10-year endorsement contract of 3 million US dollars.

As soon as this news came out, the social network in the NBA circle exploded.

Unexpectedly, Harden was the first to tweet to welcome Tianyang to join.

Subsequently, teammates such as Nick Young and Ingram also tweeted their welcome.

Later, football star Lionel Messi, Grammy star Kanye, Pharrell and others also joined the welcome team.

But not long after, news spread that SkyOcean signed Adidas, which made Nike founder Phil Knight very angry.

It was even reported that Nike had notified Durant to arrange for him to catch Tianyang to death in the next game between the Warriors and the Lakers, so that the world could see the gap between Nike stars and Adidas stars.

　Code word silently, no BB.

　　
　
(End of this chapter)