Big Zhi and Kobe's Lakers Dynasty

Chapter 179 The sea of ​​stars
Wang Dazhi: "The two of us have already decided to start a new business, isn't it just to give more money, I am not short of money to spend!

I know that you are a person who wants to do big things. I am a basketball player. All I can do is to play the ball well and make the name of Wang Dazhi more valuable. I can't help you with anything else!
You have the ability to use my name to accomplish great things, I believe in you!

I feel that I have some foresight, and I don't care about the three children and two dates in front of me! "

Although Xiaozhi is a bit mysterious, Wang Dazhi still confides in him, and Wang Dazhi really recognizes Xiaozhi's ability very much.

Xiaozhi: "Since your words have reached this level, man, I can no longer be hypocritical with you, and it's not the style of our BJ men to chirp!
Then let me talk about my plan first, have you heard of the brand And 1? "

With Wang Dazhi's words, Xiaozhi cut to the chase.

Wang Dazhi: "I know, I think this brand has great potential. Marbury, who is sulking in a suit today, is his signed player!"

Wang Dazhi is very familiar with And 1, a once-popular brand. The most glorious time of this company was the rise of And 1 streetball culture and Vince Carter won the slam dunk championship of the century when he stepped on Tai Chi basketball shoes.

Xiaozhi: "That's right, it's them, this emerging brand established in 1993 has encountered some troubles recently.

The founders of And 1 are three college students. They built a little-known basketball brand from scratch into a company that can sign NBA players in just three years.

But it was this signing that caused great trouble to the three brothers. The three brothers originally wanted to use Marbury's name to sell the new sneakers.

But the three of them did not expect that Marbury's appeal was not enough in front of Iverson. And 1's potential customer groups had all gone to buy Reebok's basketball shoes, and their previously overstocked goods had been transformed into With the inventory pressure, and now catching up with Marbury's injury, And 1 is already on the verge of bankruptcy. "

Speaking of this, Xiaozhi smiled mysteriously.

Wang Dazhi: "You want me to be And 1's MJ?"

Following Xiaozhi's train of thought, Wang Dazhi boldly guessed!

Xiaozhi: "The pattern is small, big Zhi!
I want to ask the media to continue suppressing Marbury to achieve the goal of shorting And 1, and then use some means to make the three brothers suspicious of each other. When And 1 can't hold on, let's sell this company at the lowest price. !
Now Nike is also passively helping me. I just expressed my idea of ​​wanting you to sign And 1 with their people, and the Nike people also hope that And 1 will die immediately!

Originally, Nike believed that And 1 was a strong rival in the future, and now they are robbing people with them. Nike may have already resorted to tricks! "

This kind of plan opened Wang Dazhi's eyes, and Xiaozhi's operations were more exciting than the last one!

Wang Dazhi: "It's really you, brother Zhi!

I see, whoever wants to be missed by you is the end!

But is it really better to buy a ready-made brand than to create one ourselves? "

Seeing Xiaozhi's smirk, Wang Dazhi secretly rejoiced that he was on the side with this person.

Wang Dazhi doesn't think And 1 is bad, he just thinks that he will feel more fulfilled by rebuilding a brand.

Xiaozhi: "Do you know why our country's table tennis team is so good?"

I don't know why Xiaozhi changed the subject and suddenly talked about table tennis.

Wang Dazhi: "That is our country's traditional strength, it must be great!"

This kind of question, Wang Dazhi answered without thinking.

Xiaozhi: "After our country returned to the world stage, many sports have made breakthroughs, but very few have been able to develop such breakthroughs into advantageous sports.

The main reason for this is that many projects are led by laymen. If the person in charge of a project is not a professional but a full-time official, then no matter how many advantages the project has accumulated, it will eventually be exhausted!
Although I can get the And 1 brand, I don't know much about the link from the design of the sneakers to the production and then to the market, so the chicken and egg model is the most suitable for the two of us. "

Hearing Xiaozhi's words, Wang Dazhi found that he was not a simple person. Xiaozhi, who had a prominent background and young ambitions, could know himself so clearly, which surprised Wang Dazhi.

Wang Dazhi: "You're right, I think it's easy!

But even for a ready-made brand like And 1, its living space in North America is very narrow, right? "

Regarding the ending of And1, Wang Dazhi is naturally clear. The basketball market still belongs to Nike and Adidas in the end. Old giants like Reebok and Converse have been squeezed out of the core area of ​​the basketball market. Businesses like And1 A single enterprise is even more dead.

Xiaozhi: "I would like to transfer the basic market of And 1 to China. The domestic sports market is still in its infancy, but I think that with the take-off of the domestic economy, the sports market will also develop in an expansive way. Now it is us who seize the original Best opportunity for client groups!
Domestic children are already flocking to these foreign brands. Only after we occupy the market can we truly give back to the domestic sports industry. Do you want to point to companies like Nike and Adidas to repay the sports industry?

That is simply a fool's dream!They don't care about anything but profits! "

Wang Dazhi never imagined that Xiaozhi would have such affection for his family and country!

Wang Dazhi: "Compared with you, my structure is indeed small!

Give back to domestic sports?Your goal is really the sea of ​​stars! "

Thinking about the future from Xiaozhi's point of view, Wang Dazhi was a little excited!

Xiaozhi: "Stars and oceans? Haha! That's still far away!
But even if what I want to do is not a sea of ​​stars, it can still be said to be Yugong Yishan! "

Xiaozhi smiled first, and then felt a little melancholy.

Wang Dazhi: "If you have money and charisma, you will definitely realize your ideals. How can you still be so unconfident?"

According to Xiaozhi's thinking and ability, everything he said was a matter of course. Wang Dazhi didn't know why he showed such emotions.

Xiaozhi: "Do you know what I mean by sports?"

Xiaozhi turned his head, looked into Wang Dazhi's eyes and smiled.

Wang Dazhi: "In a small way, it is to discover and train more talented athletes. In a big way, it is to help capable athletes and teams to become world champions and even Olympic champions!"

Thinking of this, Wang Dazhi also became very proud!

(End of this chapter)