The brutality of the NBA

Chapter 183, signature shoe treatment.

To Xue Ding, the NBA basketball court is just an ordinary basketball court.

But for many people, this place is a stage to realize their dreams, and many basketball fans can't show their faces in this place in their entire lives.

If you can successfully log on to this stage and you are talented, then you can shine in the world through basketball, and let all fans know your name.

Xue Ding's pinnacle battle defeated the Lakers' twin towers. At the last moment, he completed the quasi lore and blocked Kobe's lore, leading the Portland Trail Blazers to defend the Rose Garden home prestige.

This also greatly improved Xue Ding's commercial value. On the night of the game, Tom renegotiated with Adidas.

Exclusive signature shoes.

This is the latest treatment given to Xue Ding by Adidas.

After training in the morning and having breakfast, Xue Ding took Yaya to Adidas' Portland office.

Tom and Adidas executives were already waiting in the office.

"Husband, is it important to have signature shoes?"

Yaya didn't quite understand the significance of today's signing. She was a little excited to see Xue Ding in the car.

"Well, it means a lot to those of us who have played since childhood. I used to dream of having my own signature shoes. Now there are only about 10 players in the league with signature shoes." Xue Ding happily followed Yaya shared her joy.

"Well. You are awesome. Will the money increase if you change your endorsement this time?"

Yaya and Xue Ding have different attention levels. Since she gave up her job, the pressure to make money has been on Xue Ding's side, and Xue Ding's income is also very sensitive to her.

"It will be raised a bit, and the increase in cash will not be too much. The main reason is that every time I sell a pair of shoes, I will be given a 5% commission."

Xue Ding proudly announced his achievements to Yaya.

"It's so high, but your shoes are so expensive." Yaya obviously knows the price of Adidas.

"Well, I can sell it if I perform well."

"Then do your best, get more triple-doubles, and get more stats."

"Forehead…."

Yaya must have read the news, and was taken away by that wave of netizens.

"Haha, it's all money, you need to pay more money back." The playful Xue Ding stuck out his tongue.

"...Besides, if I brush, I will spank my butt when I get home." Xue Ding said.

"Can you bear it?" Yaya looked at Xue Ding with wide eyes.

"...You won, I can't bear it." Xue Ding glanced sideways at this handsome face and couldn't bear it.

Words can't win, and she can't escape when it's time to beat her up.

There are roughly several types of contracts for endorsement sneakers.

For those players who take care of the drinking fountains for a long time, they are also helpful for the brand to create an overall recognition and presence.

But in most cases, brands will sign short-term one-year contracts with these players.

This is the so-called "Merch" contract, which can be roughly understood as: the brand provides these fringe players (even players who fail to enter the second-tier league in the draft and fringe players of small ball market teams) with equipment in the amount of 5000 to 10000 US dollars.These equipment are commonly known as "team shoes", that is, Team models.

Usually, most of Nike's team shoes are presented in basic black and white color matching elements with team color matching elements.

Just as young players will desperately strive for playing opportunities in the team, they also value this "Merch" contract very much, after all, it is real money.

The second is the "cash contract"

Most players in the league hold a cash contract, and of course contracts vary widely from contract to contract.

Under normal circumstances, rookie players will sign contracts with brands for at least three to four years, and most of them are brand owners who have the right to restrict and prioritize the contracts, as Xue Ding signed.

Although the work contracts signed by most players and the team take effect on July 30st, most of the deadlines for sneaker contracts are September NO.[-], which is before the start of the preseason.

As a protection of brand interests, major brands usually start signing players after the draft.

This ensures that brand owners can learn about players' draft picks, their team's market conditions and observe their performance in summer league before signing.

For example, Xue Ding knows that the future Anglo Russell and Winslow will benefit from being selected by the Lakers and Heat, and correspondingly, their sneaker contracts will also increase.

The "market" now is if it's an NBA lottery pick.

Then the cash contract amount is roughly between $20 and $70.

But of course there are exceptions. For example, this year's super rookie Xue Ding signed a big contract with Adidas, and Xue Ding's current outstanding performance will also take over the banner of Adidas series spokesperson in the future.

All this is due to Xue Ding's outstanding performance during the season.In the end, Xue Ding also appeared on the stage of the Western All-Stars, and made a face for it.

After Xue Ding announced that he was selected as an All-Star, Xue Ding also received a one-time reward of up to 20 US dollars from the brand owner.

All of this is reasonable for Adidas to provide some additional benefits to Xue Ding who won the Rookie of the Year, or entered the All-Star and playoffs.

Xue Ding's crazy data performance has also received a series of real economic returns.

An interesting principle in Xue Ding's endorsement contract is called the "18" principle.

Xue Ding must ensure that the sum of his points and rebounds every night is greater than or equal to 18, otherwise, after the end of the season, the sneaker contract may be greatly reduced.

This is the most basic requirement.

For all players with cash contracts, what they get is usually real money and equipment sponsored shoes, some people may get 5 US dollars plus 3 US dollars in brand vouchers, star players They will receive $50 plus an equipment sponsorship of $10.

Xue Ding has a room full of sneakers.

The stars at the top of the food chain in the NBA, in addition to receiving cash rewards every quarter, they can also get special equipment that belongs to their own team colors. For example, their personal logos will appear on the sneakers, and even their favorite A motto (collectively referred to as PE).

These details will also be written into the contract. Sometimes, this is also the brand owner's reward for these outstanding stars.

Most sneaker brands will have such a "trigger clause" for players.

If their players can be selected for the All-Star team, then they can get a pair of sneakers with their own "private custom" elements.

Xue Ding was selected as an All-Star this year, so Tom couldn't wait to ask Adidas to write the Chinese characters "Overlord" on Xue Ding's sneakers.

Come to the office.

Adidas changed the contract with Xue Ding.

Xue Ding got a new contract for his signature sneakers.

With signature shoes, this also means that in the eyes of brand owners, Xue Ding's commercial value is no different from that of ordinary superstars.

Signature shoes are the most thought-provoking sneakers of major brands, and they are the link that connects consumers with their favorite football stars.

Due to the limited number of signature shoes, very few players will have their own signature shoes in their rookie year. The last example dates back to 2003 LeBron James. Now this record has been renewed by rookie Xue Ding again. on.

This is also a reward for Xue Ding's hard work.

(End of this chapter)