Best of the day: Brother Pingtou

Chapter 196 196. Shocking Endorsement
On the second day after the game with the Cavaliers, Fang Xiaotian's team quickly started intense negotiations with several major sports equipment suppliers.

Fang Xiaotian's team is completely up for grabs, bringing Fang Xiaotian's shocking power to compete with brands including Adidas, Nike, Under Armour, Li-Ning and others.

每个品牌报价都不低，耐克报价7年6000万；安德玛6年6000万；阿迪达斯7年6600万，李宁7年1.2亿。

Li Ning has the highest unit price, but no dividends; Adidas and Under Armor both have dividends, while Nike has nothing and the lowest offer.

Fang Xiaotian's team first ruled out Nike. Although Nike is a local brand in the United States, Nike has no tradition of signing insiders. It leans too much resources on outside players.Moreover, Nike has signed too many American superstars, and there are not many resources to give Fang Xiaotian.

Furthermore, Under Armour, a brand that has just been established less than 20 years ago, does not have many resources to bring to Fang Xiaotian.In other words, they lack energy and have less voice in the United States and the world than Nike and Adidas.

Fang Xiaotian is not purely for money, if it is only for money, he will not be able to spend the 6000 million from Nike in his lifetime, wouldn't it be better to sign Li Ning directly?
Let's talk about Adidas and Li Ning.

Adidas has a tradition of signing inside players. Back then, Duncan and Garnett were among the top five players in Adidas, which met Fang Xiaotian's requirements.But now Adidas' market in North America is almost eaten away by brands such as Nike Under Armor, and there is only one Ross who is still recovering from his injuries to support him.

I heard that if it weren't for Rose's huge contract, Adidas would have almost given up on the basketball business.

What about Li Ning?This brand has already entered the international market, but the signings are all stars who are not popular or are at the end of their careers, such as O'Neal before and Wade now.In other words, the international presence of the Li-Ning brand is very low, especially in the top arenas.

However, Li Ning has an advantage. Its domestic publicity channels are not available to foreign brands.But having said that, Fang Xiaotian does not develop in the country, and the domestic market does not have much effect on him.

After the team members reported the news to Fang Xiaotian, Fang Xiaotian thought for a while and chose Li Ning directly.

There are two reasons for the choice: first, Li Ning’s quotation is very sincere, almost twice that of Adidas; The established channels speak for themselves.

In fact, there is another point - the sense of identity.Fang Xiaotian very much agrees with the identity of the Li-Ning brand, a domestic brand.

As for Adidas, I can only say sorry!
How does Fang Xiaotian know that Adidas can't do anything about the dividend?And he is an inside player, the sneakers can't be sold much at all, so...

On April 4, the second day after the Bucks defeated the Knicks, Fang Xiaotian and Li Ning held a grand signing ceremony at the Bradley Center, home of the Bucks.

Li Ning personally rushed over from China to preside over Fang Xiaotian's signing ceremony.Signing Fang Xiaotian is a milestone for the Li-Ning brand, because this is the biggest star signed by this brand at its peak.

It is said that Fang Xiaotian is just 20 years old, and he is far from reaching his peak!

签约仪式现场云集世界各地顶级媒体，因为在签约前有小道消息传出，耐克7年6000万、安德玛6年6000万以及阿迪达斯7年6600万都没能拿下方小天。

Such a price is a sky-high price for outside players, but they didn't even get Xia Xiaotian. One can imagine how much Li Ning paid to sign Xia Xiaotian.

Of course, Fang Xiaotian showed the momentum of ruling the alliance not long after his debut, but who knows how long Fang Xiaotian's peak will last?The signing price is too high, the risk is too great.

However, many media still want to know how high Fang Xiaotian's endorsement is, so they flock here.

This is a huge publicity for the Li-Ning brand, and it is also one of the benefits of signing a superstar.The exposure of today's signing ceremony alone is worth 1000 million US dollars in publicity fees!

At the press conference, Fang Xiaotian smiled and signed his name on the contract, and then Li Ning himself signed the contract.The two held up the contract at the same time for the media to photograph.

In fact, the contract has been signed long ago. This press conference is not so much a signing ceremony, but a publicity ceremony, using Fang Xiaotian's fame to do a free publicity for Li Ning.

At the signing scene, Li Ning held Fang Xiaotian's big hand with a red face, and a smile almost overflowed from his face.

The signing party Xiaotian's decision was made by him, and it seems right now that he can steal food from Adidas. Although the endorsement is relatively high, the signing party Xiaotian is really a milestone for Li Ning's international expansion.

Take a look at the on-site media: the British "Times", the French "Team", the German "Le Monde", the Japanese "Asahi Shimbun", the United States is even more media-gathered, the "New York Times", "Los Angeles Times", "Chicago Tribune" Daily News, Fox Sports, Sports Illustrated, Phoenix TV from Hong Kong, Tencent News, Sina Sports in China...

So all in all, and so on.

Li Ning had reason to be happy. Even the French newspaper L'Equipe, which specializes in football coverage, came to join in the fun, which shows Fang Xiaotian's influence in the basketball world.

Moreover, Fang Xiaotian still has growth potential. As long as he doesn't lose money halfway, the investment in the Li-Ning brand is definitely a profitable business.

After the press conference, the news about Fang Xiaotian's US$1.2 million signing with Li Ning spread all over the world in an instant. 7 million US dollars in 1.2 years, which is bigger than LeBron's contract back then. No one in the league currently has such treatment!

The news swept across the world like a hurricane, and the name of the Li-Ning brand was like a prairie fire. Various financial magazines, financial news and sports media started reporting at the same time.This is something that the Li-Ning brand could not even spend 5000 million US dollars on, but it can be done with a signing ceremony.

Fang Xiaotian didn't care, because although the specific endorsement fee was not disclosed, the endorsement fee provider would not care about this for publicity needs, and this was a tacit matter for both parties.

Don't publicize, don't publicize, let the media help to publicize, and both parties who sign the contract don't admit or deny it.

At the same time, Fang Xiaotian's endorsement fee was also widely spread in the NBA.If Fang Xiaotian was just famous and had no real value before, then the endorsement fee given by Li Ning undoubtedly recognized Fang Xiaotian's status.

The League's Most Valuable Player!
The combined endorsement contracts of the Cavaliers and Warriors' star shoes cannot equal Fang Xiaotian's value. This is Fang Xiaotian's value!
A second-round pick can reach this level in his rookie season, which is more inspirational than Arenas back then.For a while, Fang Xiaotian was established as a model of inspiration.

(End of this chapter)