professional shooting guard

Chapter 247 Competition among sports brands

CEO Eric D. Sprunk pondered for a while and said, "No! James is No.1 in the league. He has great influence all over the world and has a broad fan base. Maybe Zhang Zifeng will Has the same popularity as him, but it can't be compared with him now."

Marketing Director Michael Spilan was in a hurry. He said: "Zhang Zifeng's identity in Huaxia is doomed. No matter how good James is, he can't be compared with Zhang Zifeng in Huaxia. Yao, a center who doesn't sell shoes, even pulls Reebok. Sales, not to mention that Zhang Zifeng is still a defender. We missed Yao back then, and now we can't miss Zhang Zifeng again."

Eric D. Sprunk still insisted on his opinion, saying, "Zhang Zifeng has a huge influence in China, and his influence in Southeast Asia and the United States is not too big, let alone other places. If Zhang Zifeng is given such a high salary, what will James think, what will Durant think. What will other people think? This is not conducive to our overall market planning!"

Michael Spillane shouted: "Zhang Zifeng is a Jordan-like figure. He can help us firmly occupy the Chinese market for Nike. With the two largest markets in China and the United States, we don't have to worry about the next ten or twenty years. Be surpassed by other sports brands. Our stock will also go up!"

Hearing that marketing director Michael Spillan said that Zhang Zifeng was a Jordan-like figure, others dismissed it.

Nike spent a lot of money to sign Jordan in the eighties and 90s precisely because of the huge influence of the basketball god Jordan.Nike successfully fought a turnaround in the United States, catching up with Adidas, which had been dominating sports brands before.

Do you think people like Jordan are so easy to appear? They really need a combination of timing, location, and people to appear.

Otherwise, you think there are so many Jordan IIs and IIIs, but why no one can reach his level.

Kobe didn't do it, and James didn't do it either.

Zhang Zifeng, a Chinese player?Just kidding!

CEO Eric D. Sprunk was hardened when he heard marketing director Michael Spillane say this.

He said, "Compared to Durant's treatment, sign a ten-year contract with him. Go and tell Zhang Zifeng that we have global promotion capabilities that Pico does not have. We can promote him to the world, just like Jordan, Kobe, Like James, become a real world star!"

Marketing Director Michael Spillane sighed. Although they said they should pay attention to the Huaxia market, they still discriminated against Huaxia fans in their hearts. If not, the products sold to Huaxia would not be second-class.

After the air cushion door incident happened that year, they will not handle crisis public relations so proudly.

The current Huaxia is not the former Huaxia, but these idiot executives still treat the Huaxia fans as before.

Sooner or later, their lofty attitude will cause Huaxia Enterprises to be bruised and swollen, and even go bankrupt.

Looking at his colleagues, Michael Spillane said sadly, "Maybe one day, we will regret today's decision! Just like the Timberwolves and Lakers missed Zhang Zifeng!"

……

Nike is discussing Zhang Zifeng, and Adidas headquarters are also discussing Zhang Zifeng.

Adidas once launched fierce market competition with Nike in the United States. With his several successful market operations in the century, especially the signing of McGrady, Garnett and other superstars, he once surpassed Nike.

But with the aging of McGrady and Garnett, and the impact of the newly signed Rose's injury, Lillard's influence could not meet expectations.

In addition to basketball, Adidas' traditional field of football is also restricted by the fact that Barcelona's competitive strength is not as good as in previous years, and Messi's personal competitive state has declined.

As a result, Adidas' sales have plummeted globally, and the market share in the United States has been declining at a rate of 2011% per year since 9.

Compared with Nike, Adidas pays more attention to Zhang Zifeng and the Chinese market.

CEO Caspar Roth looked at the top brass and said, "Damn it, we sold shit last season. It's a disgrace that we got sucked in by those sons of bitches at Nike. Our previous season Efforts will all go to waste, we need to make a change!"

After finishing speaking, Casparos turned on the TV set on the wall.

The video shown on the TV was the exciting game between the Jazz and the 76ers yesterday.

After letting his employees watch the video, Casparos stopped the video.

Pointing at Zhang Zifeng's head portrait, Caspar Roside shouted, "This guy has already proved with his own actions that he will be an NBA superstar. He has gradually expanded his popularity in the United States with his outstanding performance, not to mention him Influence in China. He is an important part of our plan to surpass Nike. I want you to find ways to sign him to our banner, give him a lifetime contract, and tie him firmly to our chariot. Got it ?"

Chief Financial Officer Robin Stock said, "Lifetime agreement contract! Mr. Casper, is this too risky! Ross's influence was no worse than that of Zhang Zifeng back then, but after signing the lifetime agreement contract with him, less than two His knee injury last season seriously affected his state and our sales. Zhang Zifeng’s performance is no worse than Rose’s now, but what if Rose’s situation happens again? I think we should be more cautious. Sign a five-year, ten-year contract first, and then decide on the next cooperation according to market conditions!"

Hearing Rose's example, Caspar Rosid hesitated for a while.But he still gritted his teeth and insisted, "No, just sign a lifetime agreement with him. Zhang Zifeng's style of play is different from Rose's after all. Rose relies more on breakthroughs to tear apart the opponent's defense and score. The burden is too heavy to suffer serious knee injuries. But Zhang Zifeng relies mostly on shooting, which is less harmful to the knee. It is like Jordan and Kobe who greatly extended their careers through jump shots in the late stage. So Zhang Zifeng is worth our gamble."

Hearing the CEO's explanation, the other executives thought for a while and felt that what he said made sense, besides, the sales of Adidas are really bad now.

In this case, it is acceptable to take some risks in order to catch up with Nike.

Seeing that his subordinates agreed, the CEO said, "Let's form a team to discuss with Zhang Zifeng. Our market value is hundreds of times that of Pico. No matter what price Pico offers, we can beat them." A hundred times. And as long as he signs with us, we will operate him as Adidas' number one star and promote his global influence. Adidas is very sincere!"

Hearing that Zhang Zifeng was to be operated as the number one star of Adidas, the senior executives present could not help but take a deep breath.

Even if it is not as good as Nike, Adidas is also the second largest sporting goods brand in the world.

Adidas top star!
That means that all the resources of Adidas will be concentrated on Zhang Zifeng, the best sneaker designer, the most vigorous publicity, etc.

Even the company's media resources and network resources will be inclined to Zhang Zifeng.

With such resources, Zhang Zifeng will definitely be able to become the world's top star!

Although Nike and Adidas have different attitudes towards Zhang Zifeng, they all value Zhang Zifeng very much and sent the best business team to contact Zhang Zifeng and his agent.

As for the endorsement contract signed by Zhang Zifeng and Pico, it was not in their consideration at all.

How much liquidated damages?
we give!
(End of this chapter)