professional shooting guard

Chapter 197 Endorsement Propaganda
2016年NBA全明星周末赛是2016年2月13日-15日在加拿大多伦多猛龙队的主场加拿大航空中心体育馆举行的比赛。

It is worth mentioning that the 2015-16 season marks the 20th anniversary of the establishment of the Raptors team. They won the right to host the All-Star team, which is just right to celebrate this historic moment.

This is also the first time the NBA All-Star Game has been held in a city outside of the continental United States.

This year's All-Star Weekend will consist of the All-Star Weekend Celebrity Game, the Rookie Challenge, the Skills Competition, and the All-Star Game.

February 2016, 2: All-Star Weekend will begin with the Masters Game, with the American All-Stars playing the Canadian All-Stars.It was followed by the World Rookie United against the American Rookie United.

February 2016, 2: Skills Contest (Skills Challenge, Three Point Contest, Slam Dunk Contest)

February 2016, 2: All-Star Weekend Main Game (Western Stars-Eastern Stars)
2月11日，76人队在主场110-92战胜了国王队后，张子枫就以全明星票王的身份飞往多伦多准备参加这届全明星。

Zhang Zifeng was selected for the All-Star Game. After Yao, the second Chinese basketball player will start the NBA All-Star Game.

Undoubtedly, this is a breakthrough, proving that in addition to the inside, there are players in other positions who can play in the NBA and gain a firm foothold in the NBA.

For Zhang Zifeng, this is also the place he has always dreamed of.

Although many people were outraged that Zhang Zifeng, a Chinese, could become the vote king, and put DeRozan, Butler and others they supported under him.

But no matter how angry they are, it's useless, because the All-Star starters are all selected by the fans.

No matter how upset other people were, no matter how unconvinced and indignant they were about Zhang Zifeng's election, they could do nothing and could not change this fact.

At most, it is a few complaints and a few words of sarcasm in the media.

Zhang Zifeng looked at those comments and sneered, come and bite me!
Lao Tzu is more popular than you, and Lao Tzu has a huge Chinese market, so how about it!
You are jealous!
You are envious!
Who told you that when you were reincarnated, you didn't go to a good place, and you didn't become a Chinese.

Although there are 24 of the best and most popular players in the league who came to Toronto, Zhang Zifeng is still the focus of most attention in Toronto.

As soon as I got off the plane, I was surrounded by reporters, and finally managed to get into a hotel under the protection of security guards.

For the rest of the players, the All-Star is a nearly week-long vacation, a good day for tourism, fishing and entertainment.

For fans, the All-Star is a day of joy, a day of close contact and interaction with their favorite players.

But it is not true for those All-Star players, because they need to play and participate in activities.

Although the first 10 minutes of those games are mainly for entertainment, only the last 10 minutes or so are the real fights.

But there are also accidents, just like when Kobe stole the show back then, which caused a fierce battle between the East and the West for 10 minutes.

Not counting those games.

The All-Star Festival is a festival for fans. How dare your league arrange a few events to reward your fans.

So star interaction, activities, one after another.

Although there are 24 All-Stars, they are scattered and not many are distributed to each athlete.

But in addition to these fan interaction activities, there are also the most critical endorsement activities for players.

The All-Star is a day for fans to celebrate and receives the attention of many fans.

How could those merchants give up such a good opportunity to discuss promotional activities with the stars.

These all-star player business activities are also one after another.

Just like Zhang Zifeng and Zheng Xinguo who just checked into the hotel, Pico's manager Wang brought their team to the door.

"Hey, Mr. Zhang, congratulations on winning the top ticket in this All-Star Game. This proves that your popularity and influence are world-class!"

Zhang Zifeng immediately joined Weihong and said, "Manager Wang, we won't talk about it. We both know how we got the ticket for the king."

"Mr. Zhang, I'm not flattering you. At least your popularity in Asia has opened up."

Zhang Zifeng didn't want to continue discussing this with them, so he asked, "Manager Wang, what are you doing here today?"

Manager Wang hurriedly said, "That's right, Mr. Zhang. The signature sneakers we signed before have finally been produced after months of continuous efforts. We hope you can officially wear them in the All-Star Game. Our company's latest publicity plan!"

It's really normal for players to do promotions in the All-Star Game. In the 2011 All-Star Game Slam Dunk Contest champion, McGee dunked once and changed a pair of shoes.

With Griffin's last buckle, Kia even launched its own promotional products as props.

Now that I have become someone's spokesperson, it is my duty to help with publicity.

But Zhang Zifeng was a little worried when he heard that the other party designed and manufactured a new pair of shoes in a few months.There will be no hidden dangers in this way!

It's hard for Zhang Zifeng to say these offending words.Now is the time for the agent to act.

Zheng Xinguo hurriedly stood up and said, "Manager Wang, this is too rushed. You should also know that the rhythm and confrontation of the NBA are very strong, and the requirements for sneakers are very high. Nobili broke the boot directly in the game and it had a bad effect on the sales of that pair of shoes. The signature sneaker...”

What Zheng Xinguo said inside and outside the meaning is, you, the shoes of your company are not very reliable.Don't hurt Zhang Zifeng, and damage your company's reputation!

Manager Wang has been in the mall for more than 20 or [-] years, how could he not understand what the other party meant.

Manager Wang immediately patted his chest and said, "Mr. Zhang, Mr. Zheng, you don't have to worry, we assure you. The quality of these shoes is absolutely fine. If Zhang Zifeng is injured because of these shoes, our company will pay the full amount." Compensate Mr. Zhang for his losses."

Manager Wang sighed and continued, "Mr. Zhang, do you know that in order to design and manufacture this pair of shoes, those people in the design department of our company have been working hard day and night for more than a month, basically sleeping only five hours a day? The sneakers were designed and manufactured. Once the design of the sneakers was determined, our company hired hundreds of professional athletes to wear these shoes and let them conduct experiments in various situations, wipe and run, etc., and record data. Under such strict testing, We dared to send Zhang Zifeng to wear this pair of sneakers in the All-Star Game."

Manager Wang looked at Zhang Zifeng seriously and said, "Mr. Zhang, you are the most important member of our company's plan. The better you perform, the higher the reputation of our company will be. Our company will never make fun of your health And to put it bluntly, if you wear my shoes and get injured, or if you wear them directly during a game, it will have a greater impact on our reputation. Who would dare to wear our company's shoes at that time. So Mr. Zhang, Mr. Zheng, please Don't worry about the quality of these shoes!"

After Zhang Zifeng and Zheng Xinguo looked at each other, Zheng Xinguo said with a smile: "We feel the sincerity of your company. May I ask what your company needs Zhang Zifeng to do, that is, how our Zhang Zifeng needs to cooperate with your plan!"

Manager Wang hurriedly asked an assistant to take out a publicity plan, opened it and said, "This plan is a bit cumbersome. Three pairs of sneakers in different colors. I want Mr. Zhang to wear one color for the three-point contest, another color for the first half of the All-Star game, and the last color for the second half. Then we will be in these few days Take a few promotional photos for Zhang Zifeng to cooperate with the promotion of our company's promotional print advertisements."

Zheng Xinguo looked at Zhang Zifeng, who nodded.Zheng Xinguo stretched out his hand and said, "It's a happy cooperation. I hope this sneaker promotion can help your company's sales increase steadily."

"It's a happy cooperation, and I hope that Zhang Zifeng can use this promotion to help his fame grow!"

In addition to participating in activities organized by endorsement brands and community activities organized by the alliance, Zhang Zifeng also went on TV to accept interviews to increase his fame, mainly to tell about his history of struggle.

In the past, Zhang Zifeng felt inspired when listening to celebrities and athletes tell their growth stories, but when he told them himself.Zhang Zifeng felt a little weird.

You said it was hard work, hard work!
Are you tired? Tired!
But if you want to talk about how sensational it is, Zhang Zifeng really doesn't think it, it seems that everything is used to it, and it has become a daily life, as natural and simple as drinking water.

The examples are all true, but these ordinary things to Zhang Zifeng, after being edited by the professionals of the TV station, interspersed with some material reviews, under the background of the music, they immediately become a very inspirational story, which makes people feel sad endlessly.

A few viewers even shed tears when they heard it. Well, Zhang Zifeng really didn't know whether they were supporting them, or they themselves had well-developed tear glands, and they shed as much as they could.

But it is also difficult for these media to find enough Chinese in Toronto to be listeners.

But it doesn't matter what Zhang Zifeng's business is, he is so busy now that he can't care about these trivial matters.

Sometimes this media outlet would immediately switch to another one as soon as the interview was over, or even Zhang Zifeng's story had just been told, and they would immediately tell it again.

Even many newspapers and magazines with relatively little influence can only do interviews in their free time, because Zhang Zifeng really has too many activities to attend during this time.

On February 2th, the 13 Toronto All-Star Weekend took the lead in the Celebrity Challenge. The head coaches of the two teams were respectively the famous rapper Drake and the American comedy star Kevin Hart.

According to the list released by the celebrity charity game, the Canadian star team led by Drake and Nash will include: NBA two-time scoring champion McGrady, former Lakers Triple Crown member Rick Fox, tennis player Milos Raunick and actor and singer Wyf .

The members of the American star team led by Kevin Hart will include: Chauncey Billups, "Bug" Boggs, the famous host Nick Cannon, Anthony Anderson.

In the end, the Canadian team defeated the US team 74-63. As the first Chinese star to participate in the Masters, wyf sent 6 points and 7 rebounds in the game.

Zhang Zifeng also watched today's game, talked with wyf before and after the game, and took photos together.

The All-Star Weekend Celebrity Game is over, and the next one is the Rookie Challenge.

Originally Zhang Zifeng was eligible to participate, but because he participated in the All-Star Game, he gave up the Rookie Challenge.

最终美国新秀队以157-154击败了世界新秀队。明尼苏达森林狼队后卫扎克-拉文出战23分钟，20投13中得到30分7篮板4助攻，当选全明星新秀赛MVP。

Watching Zach LaVine win the rookie game MVP, Zhang Zifeng can only sigh, every gain must be lost.

Following this trend, it is impossible for me to participate in the rookie competition next year.

It seems that he is destined to miss the rookie game MVP.

In a burst of exclamation, it was February 2016, 2.Zhang Zifeng came to the Air Canada Center Arena, ready to participate in the three-point contest.

(End of this chapter)