professional shooting guard

Chapter 148 Sneaker Endorsement Contract
The 76ers, who started the new season with a long-lost two-game winning streak, rarely got two days of rest.

Some teammates took the opportunity to go to Miami for vacation, but some players went to the bar to find sex.

However, Zhang Zifeng stayed at home and watched the endorsement contracts sent by Zheng Xinguo. These were all corporate endorsements screened by Zheng Xinguo, and now he was waiting for Zhang Zifeng to make the final decision.

Looking at the contract documents of Tianchao Insurance, Mobile Communications, etc. in front of him, Zhang Zifeng knew that Zheng Xinguo didn't care about money, and would accept any endorsement.I still have a clear understanding, pay attention to image packaging, and would rather earn less, but also package my image from the very beginning.

The number of years in the contract documents is not the kind of long-term contract of more than five or six years, but a short contract of two or three years.

Zhang Zifeng thought to himself, Zheng Xinguo really has confidence in himself, and he is not afraid that a single injury will ruin my future and cause a heavy loss.

Tianchao Insurance 1000 million for two years, mobile communication 1600 million for three years...

Seeing that the price was reasonable, Zhang Zifeng nodded and agreed to sign the name, and the rest was routine.

On November 2015, 11, at the Philadelphia Hilton Hotel, Zhang Zifeng and Tianchao Insurance jointly held a press conference for image endorsement.

These companies are very proficient at this. After a few phone calls, dozens of large Chinese media came over on business class plane tickets provided by Tianchao Insurance to take pictures and interviews.

All Zhang Zifeng has to do is to perform according to the given lines of the script.

It's just that at the end of the day, Zhang Zifeng's smiling face became stiff.

Fortunately, these signings were all completed in the United States, and there was no need to fly back to China, otherwise it would be even more tiring.

In the evening, after finally entertaining those corporate executives and media reporters, Zhang Zifeng returned home, lay on the sofa and complained to Chen Wei, "Honey, attending a press conference is more tiring than playing a game. It's so tiring." ah!"

Chen Wei poured a glass of boiling water and put it on the glass table in front of Zhang Zifeng, and slapped his buttocks, "Don't complain, it's just a sign and a smile. What's the hard work!"

Zhang Zifeng turned over and hugged Chen Wei in his arms, and said, "Honey, I have worked so hard to make you live a better life. I want rewards! I want encouragement!"

As he said that, Zhang Zifeng pressed Chen Wei under him, just as he was about to carry out a life-threatening event.

However, Chen Wei pushed Zhang Zifeng away and said, "Stop, later you will follow Brother Zheng to meet Manager Wang of Pico."

"Let that fat man wait, no one can stop me from being a beast at this time!" Zhang Zifeng gagged Chen Wei's mouth and rolled on the sofa.

……

In the evening, at a Chinese restaurant in Philadelphia, Zhang Zifeng, Zheng Xinguo, and Pico's manager Wang sat at a table to discuss the endorsement of sneakers.Peak intends to upgrade the previous endorsement contract to a signature sneaker contract.

Regarding sneaker endorsement contracts, not only star players have sneaker endorsement contracts.

In fact, almost every player on the NBA roster has a certain contract relationship with the sneaker brand, but there are differences in the duration, amount and form of the contract.

There are three main types of NBA sneaker endorsement contracts.

One is the basic sneaker contract, also known as a "commodity contract."

Those role players, fringe players signed basic sneaker contracts with sneaker brands,

Players who sign a basic sneaker contract will receive sneaker equipment provided by sneaker brands for free, whether it is normal training or official competitions.These sneaker equipment are all sneakers sold by sneaker brands in the market.

This type of contract is usually signed once a year to prevent the player from being unable to appear on the team's roster in the next year.

The second type is the endorsement contract that we are usually familiar with, also known as "cash contract".

For example, some rookies who have already played well or have great potential will receive this type of contract.Of course, the size of the contract amount varies from person to person.Generally speaking, these people usually sign a 3-4 year endorsement contract with the sneaker brand.And when the contract expires, the brand will have priority matching rights.

In the cash contract, there will also be various incentive clauses to reward players for their outstanding performance in the game.

The 7+1 endorsement contract Zhang Zifeng signed with Pico in July this year is this kind of cash contract.

The third category is the signature sneaker contract.

This kind of contract can be said to be an upgraded version of the endorsement contract. Sneaker brands will only sign with the hottest and most popular stars today.

Once the signature sneaker contract is signed, the sneaker brand will assign a top sneaker designer to design and create a new boot for the player.To ensure that the design of the signature sneakers can reflect the image and characteristics of the player.

Having a signature sneaker contract of your own often means that you are a member of the league's top superstars.

Among the league last season, only 13 players have signed sneakers.

They are: Nike's James, Kobe, Durant and Irving;

Jordan's Paul, Westbrook and Anthony;

Rose and Lillard at Adidas (Harden will join the ranks in 2017);
UA's Curry.

And Klay Thompson (Anta), Wade (Li Ning), and Parker (Peak) signed with Chinese sneaker brands.

Manager Wang put down his glass and said, "We came to the United States this time to discuss changing the contract. Mr. Zhang, we are very optimistic about your prospects in the NBA. After careful consideration by our company, we hope to change the contract and re-sign with you. The signed sneaker contract will increase the endorsement fee from the original 600 million a year to 1800 million a year. At the same time, we hope to reach a comprehensive partnership with Mr. Zhang!"

Upon hearing this, Zheng Xinguo quickly asked, "Mr. Wang, what kind of comprehensive partnership is it?"

Manager Wang said, "We not only designed a signature sneaker for Zhang Zifeng this time, but also hope to design a series of sneakers, and even intend to create Zhang Zifeng's exclusive brand sneakers in the future, just like the Air Jordan brand. Of course, every pair When the sneakers are sold, Zhang Zifeng can get a share from them!"

There are three main types of sneaker endorsement contracts in the NBA, but there is another kind of endorsement contract that only Jordan has enjoyed-the sneaker brand contract.Nike is a brand of sneakers specially made for Jordan, which belongs to a brand under Nike.

Sneaker brand contract!

When Zheng Xinguo heard it, his eyes lit up.This is more tempting than a single endorsement.

Although the unit price of this kind of contract will not be too high, it is long-term.Just like the shoe contract between James and Jordan.

Just this year, LeBron James signed a lifetime contract with Nike. This contract is the highest sneaker endorsement contract in history. Compared with the renewal of Durant and Nike last year, the two parties signed a 10-year 3 million US dollar contract. The contract is even higher.

Although the specific contract amount has not been announced, it is generally believed to be 6-10 million US dollars, which can be called the first day price in history.

But even if James signed such a high contract, James' income is still not as good as Jordan's every year.

Because Jordan and Nike signed a sneaker brand contract back then, the sales of the Air Jordan brand (which has nothing to do with Chinese Jordan sneakers) are still rising every year, and last year's sales reached a terrible 26 billion US dollars.As a result, Jordan can earn around $1 million a year.

Of course, this kind of brand sneaker contract is very risky. Once the sales are not good, the income will be pitifully small.But once the sales are hot, Zhang Zifeng may become Jordan's second.

Zheng Xinguo forced himself to calm down, then smiled and said to Manager Wang, "Manager Wang, we are very interested in the plan you mentioned. We can make an appointment to sit down and discuss this plan slowly!"

"Okay!" Manager Wang responded with a smile.

This kind of sneaker brand plan involves a wide range of content, and it cannot be finalized in one sentence.There are too many details that need to be discussed slowly by the two parties. It is only about the proportion of sharing, and there will be no agreement in a year or a half.

That's not petty money, it's not a discussion of how many percent, it's a bargain based on decimal points.

Manager Wang's announcement of this plan today was just to prepare Zhang Zifeng to go back and think about it.At the same time, I also hope that we can cooperate happily in this contract modification.

Of course, Zhang Zifeng would not object to this kind of extra money contract.After discussing privately with Zheng Xinguo, and after negotiating with Peak, the original 1+1 endorsement contract was changed to a 2+1 signature sneaker contract. The endorsement fee is 1800 million in the first year, 2400 million in the second year, and [-] million in the third year. Annual Peak has the right to choose.At the same time, the rewards of the contract are also increased.

After the official talk, the two sides sat together and chatted for a few words, which enhanced the relationship between the two parties, and went back separately.

The next day, under the leadership of Manager Wang, Pico's staff carefully measured the data of Zhang Zifeng's feet, and then asked Zhang Zifeng some requirements for sneakers. On the same day, Pico and the others returned to China to prepare to design and manufacture signature sneakers.

Zhang Zifeng also went to the arena to train himself, preparing for the next game against the Cavaliers.

(End of this chapter)