champion professor

Chapter 92 Double Crown Celebration

The Arsenal players who won the UEFA Cup only spent two days in this brightly lit Milan. On the third day, they took a plane back to London and started the long-awaited bus tour of the fans!

The two days are just for the players to relax. After the final club celebration is over, they can go home on vacation.

Arsenal kicked off their championship parade at Islington Square in north London.Although the fans had already celebrated on the night they won the league title and the UEFA Cup, this did not prevent them from coming to the streets again to cheer for the Arsenal bus carrying the Premier League and UEFA Cup champions. Cheers, cheers!
This is a double-decker bus painted in red and white with the words "96-97" and "champion" printed on it.The model is a city bus that can be seen everywhere in England, but the members it carries give it a different meaning.

There is no roof on the double-decker bus, just to allow all fans to see the players at close range-these heroes who have completed the double crown.

All the players also wore commemorative jerseys made by the club in advance. Like their buses, they also had the words "96-97 Double Crown" printed on them. There is also a cartoon image of each of them.

Originally, the club had already prepared to print the commemorative jersey for winning the championship. This is a great opportunity to take advantage of the opportunity to make money, and only fools will miss it.

It's just that the club prepared two plans at the time. One was that they lost to Inter Milan, so that Arsenal's official store would come up with a "League Champion" commemorative shirt.And if they win the game, Arsenal will come up with the current suit.

Only after winning the championship, Shao Bo put forward an opinion: why not print a separate commemorative shirt for each player?Anyway, the jerseys are also sold in this way. It makes no sense not to sell them separately when the championship commemorative shirts are released.Anyway, the rich local fans are not short of this money, and they will always try their best to collect all the commemorative shirts of their favorite players.

It happened to be the night they won the double, and David Dane was talking to Shao Bo.When he heard Shao Bo's suggestion, his eyes lit up. At the end of the recent season, he was busy with various affairs of the club, and he didn't think of such a simple idea for a while.

"The guy from the business development department should come up with more ideas like this." Shao Bo complained.

"What? When did Arsenal have a business development department?" David Dane was taken aback.

"Uh,... We are already a champion team, and Arsenal's performance has not been bad all along. Why is there no business development department yet?" Shao Bo suddenly thought that he had been at the club for almost a year, and he hadn't seen any of them. through such a department.

"After all, the income from tickets and jerseys is limited. How do you talk about advertisements?"

Although Shao Bo is the head coach of the team, he really didn't pay attention to these things.The head coach of the Premier League is manager in English rather than the usual coach.When translated into Chinese, it also means general manager, so although Shao Bo is usually in charge of the team, but he really wants to intervene in some other affairs of the club, but no one can say anything.

In the UK, coaches usually have a lot of power, but advertising negotiations are usually handled by dedicated personnel.Shao Bo just made a suggestion. Whether he listens or not depends on the relationship between the two and the authority of the head coach.

Bo Shao and David Dane are good private teachers, so he told Shao Bo all of this.Usually these are all handled by David Dane himself. Although there are many members under him who are responsible for the club's external affairs, there is really no one who is in charge of business.They always send someone temporarily for each specific commercial tour or advertisement.

After listening, Shao Bo pondered for a while, and suggested that David Dane set up a business development department to study how to expand income sources and increase advertising for the club.

"Good idea, but let's study your new contract." Finally, David Dane took out a document from his bag with a smile and handed it to Shao Bo.

So I'm waiting here, Shao Bo thought to himself.Although I will definitely continue to coach at Arsenal, I still like to see a salary increase.

After briefly reviewing the contract, Shao Bo thought it was not bad.But now he is also a European champion coach, and he feels that he should be a champion coach. How can the club just get a new contract and just run over and follow it?

"I'll go back and have a look and reply after the celebration." Shao Bo thought for a while and said.

"Of course, don't worry about the contract. We can talk about the specific treatment and so on. Here is the general direction."

……

They drove almost an hour from Islington Square all the way to Highbury.Who knows, the parade route passed by the White Hart Lane Stadium. It is estimated that the staff who designed this route deliberately wanted to annoy the fans of the rival Tottenham Hotspur.

Along the way, the players held two championship trophies and used microphones to interact with fans.Although it is nothing more than the players saying a few words of thanks to the fans, chatting about how excited they are to win the championship.But fans just love hearing it.

The excited Shao Bo also sang an impromptu song "We Are the Champions" by Queen. This song was created in the late 70s and was widely circulated. Even a fan can hum a few lines.Listening to the familiar song, the fans and players present also sang along.The excited Anelka almost slipped his hand and dropped the trophy to the ground, so he was in a hurry!
"See you later!" Shao Bo waved to the fans when he was about to enter Highbury.There will be a series of celebrations after entering Highbury Stadium, and the current parade is just foreplay.

Although it is destined that only some fans can buy tickets to enter the stadium, the club has thoughtfully erected several large screens outside the stadium to provide convenience for fans who have not bought tickets-these are provided by Sky Sports.After being reminded by Shao Bo, David Dane found them and sold the exclusive rights to broadcast the celebration.

Just selling the broadcasting rights of the celebration is already an innovative business model.It's just that Shao Bo, who was praised by David Dane at the time, knew in his heart that he still learned this trick from the British.

Entering Highbury, they don't have to go back to the dressing room to change any clothes this time.The only difference from those fans is that they walked directly into the stadium from the player tunnel.

However, the sharp-eyed Anelka saw a person leaning against the wall waiting for them in the player tunnel, and Anelka yelled in surprise.

"What are you doing!" Shocked Shao Bo patted Anelka's head angrily - this guy was almost taller than him.Originally Shao Bo wanted to give the players a surprise, but he didn't expect that he would be taken aback by Anelka instead.

"Hi!" The young boy leaning against the wall waved his hand and greeted everyone. This was Shawcross who was able to get out of bed recently.Because of the shadows in the player tunnel, everyone didn't notice just now that there was a pair of crutches beside Shawcross.

"It's nothing, it's all gone, and we can come back to play football next season." Looking at the uncomfortable faces of his teammates, Shawcross first comforted his teammates instead.

"Let's go, let's go. Today is a happy day." Shao Bo walked over and greeted everyone to walk out of the sunny Highbury Stadium.

When they walked out of the player tunnel, everyone discovered that a high platform had been built in the center of the lawn, surrounded by many chairs.Anyway, every spectator who enters the stadium will buy tickets, and the revenue from the tickets alone is enough for Arsenal to cover all expenses.

Not to mention the sale of commemorative shirts, small souvenirs and other items, the auction of advertising spaces, the authorization fee for exclusive news rights, and in the future there will be special editions of the collection specially made for this celebration, etc. After En finished discussing the various commercial developments of the celebration, Shao Bo felt that he was too black-hearted?But what he cared more about was David Dane's excellent execution ability. He didn't expect that he would get everything ready in just two days.

Exposure to the bright sun - the weather in London today is also very respectable, the sun is shining warmly.Only then did his teammates discover that Shawcross was also wearing the same championship shirt as them, but compared with them, Shawcross printed one more word "strong" (of course it is a word in English).

This is another idea Shao Bo came up with.He asked David Dane to find the usual friendly media, and he planned not to forget to re-hype Shawcross's broken leg after the celebration.In this way, it happened that they were able to sell commemorative shirts specially developed for Shawcross.

In fact, compared with other main players, Shawcross alone has much less influence.But if he stands up strong after experiencing a broken leg and welcomes the new season with his teammates, it will be enough to attract a group of loving female fans.

However, no matter how much he sells for his commemorative shirt alone, he can't make much money. Shao Bo mainly wants to create a good image for the club.He and David Dane proposed that all proceeds from the Shawcross shirts be donated to the Rehabilitation Center for Disabled Children.

As it happens, since 1985, Arsenal's charity activities have never stopped.David Dane has also donated to some disaster-stricken areas or trapped children on behalf of the club many times.

The most famous Arsenal philanthropic activity should be the establishment of a rehabilitation center for the areas affected by the Chernobyl nuclear power plant.A 15-year-old girl devastated by Chernobyl spoke out her final wish in her final moments, and her wish is even more moving than those broad dreams-she hopes that after her death, she will die. Can be buried under the grounds of Arsenal Football Club.

But these are after the event.In the stadium, the countless chairs are almost full.A red and white platform awaits their ascent.

Every player came to the stage to say a few words to the fans, and the content was probably something to thank the fans for their support.Finally, it was the turn of the team's head coach Shao Bo.

Holding up the two trophies, Shao Bo didn't say that he was the king of Highbury.Simply thank you for the support of the club and the fans, and the hard work of the players this year, and next year, he will repay everyone with better results.

It's a bit of a reportage style, but the fans didn't come to listen to Shao Bo's speech. Even if Shao Bo said anything casually, they were satisfied.

Although the content is a bit Chinese style, but Shao Bo did not make a long speech, which made everyone drowsy.After the speech was over, Shao Bo took on the role of the host as a guest and made the announcement.In fact, this is also a manifestation of Shao Bo's excitement. Young people still love to play.

"Ahem..., everyone may know that I have led the team to win two championships as the team's head coach. But do you know what I do in my spare time?" Shao Bo deliberately waited for a while, wheezing his appetite.

"Next, let's invite Donna Shaman! Sing "HotStuff" adapted by me!" Shao Bo had already brazenly brought over the achievement that originally belonged to an unknown musician.

Anyway, in this world, it was indeed the first time that Shao Bo sang the Arsenal version of "Hot". When he submitted the songbook to David Dane, he couldn't think of anyone else to top it.And because the composition of the club personnel in the 96-97 season and the 97-98 season was somewhat different, Shao Bo also made a few changes.They are all songs sung by fans from generation to generation. Shao Bo also added the title of "amateur musician" after the title of head coach.It's just that Shao Bo thinks about it himself, and others are still looking at his results in leading the team to play games.

Fans don't know this, but they are familiar with Donna Summer and Hot.As a singer who has sold more than [-] million records and won Grammys five times, many fans at the scene are also her fans.Looking forward to it all the time.

A familiar melody and unfamiliar lyrics made the fans' interest greatly increased.

"Starting a new season, nothing can stop us." When Donna Sharman sang it a second time at the request of fans, many fans were already able to hum along.

He never told his players about Shao Bo's adaptation of the song. The players and their friends who didn't know were shocked when they saw Shao Bo.

"Boss, amazing!" Vieira leaned over with a look of admiration.

As the country of rock and roll, England, how can a single singer control the club's championship celebration?However, the subsequent singers and bands are slightly less famous than Donna Summer.

It is a pity that whether it is the Rolling Stones or the Beatles, they have concerts all over the world, and it is too late to return to London in time.Although the fans at the scene liked the singers performing on stage very much, he didn't even know Shao Bo.

At this time, Shao Bo had no choice but to sit aside, just in time to chat with his girlfriend.

　I found that the efficiency of my search for information is too low, is it because of the cold weather?Ask for a recommendation ticket!Ask for a reward, all kinds of requests!
　　
　
(End of this chapter)