champion professor

Chapter 131 Shao Bo's Conspiracy

Sun Jihai's goal caused a lot of repercussions.

Not to mention anything else, as a 21-year-old young Premier League player, being able to score goals in his first Premier League game is already a very good performance.

As a low-level League Cup and FA Cup, although Sun Jihai also played briefly, everyone subconsciously ignored it.

And the Premier League is what everyone really pays attention to, not to mention the peak match between Arsenal and Manchester United.

It is rare for Sun Jihai to score goals as a defender, but it is not uncommon.

What everyone cares about is that he scored in such a game that had a decisive impact on the ownership of the league title.Moreover, this goal directly obliterated Manchester United's determination to try to equalize the score and the suspense of the game.

Not to mention this ultra-long-range shot that surpassed the one that Beckham scored last year.

Of course, Sun Jihai was also a little confused at the time.This was originally a kick to clear the siege. No one thought that the ball, which was blown by the wind and changed its trajectory, actually passed several Manchester United defensive players and fell directly into the net.

This kind of good luck against the sky is simply a gift from heaven.

Needless to say, the enthusiasm for this in the UK is even more noticeable on the mainland.

It's early summer, China's League A is in the early stages of the schedule, and everyone has enough enthusiasm for football.Since the Premier League was introduced to the mainland in 97, many fans have also watched Arsenal's games from various TV stations.

And after Sun Jihai passed away, it led to a new batch of Arsenal fans in the mainland.

As early as when Shao Bo decided to introduce Sun Jihai, he greeted David Dane.When China Sports Channel broadcasted Sun Jihai's joining Arsenal ceremony in winter, Arsenal's first mainland club directly-operated store also opened.

The location is not a bustling place, but people can see the huge Arsenal logo when they come and go.

Many Chinese fans have bought Sun Jihai's Arsenal jersey.Because there was no concept of "online shopping" at that time, many people chose to buy Sun Jihai's jerseys by mail order.

Although at this time everyone did not have the concept of genuine and pirated versions.But it is also very fashionable to spend a little more money to buy an authentic Sun Jihai jersey.Some people even took out one month's salary just to buy a Sun Jihai's Arsenal jersey.

The income from selling genuine jerseys alone is enough to offset Arsenal's initial investment in China.Not to mention other fans who like Bergkamp, ​​Adams and other players and buy their jerseys.

These were all organized by the business department proposed by Shao Bo when Arsenal won the League and UEFA Cup double last summer.

As a club that wants to expand its global influence, how can it be possible to let go of the Chinese market?The native talents are the most familiar. Using the advice provided by Shao Bo, Arsenal did not even spend a dollar on advertising, and let fans all over China know that in BJ, they have the first Arsenal directly-operated store in China.

No one was looking for it. Because of the relationship between Shao Bo and Sun Jihai, the sports channel specially filmed a program in front of this Arsenal store. When Sun Jihai just joined Arsenal, he specially did a jersey signing event in BJ.

It was an instant hit, and Shao Bo was also in BJ at the time, doing enough publicity for Arsenal.

However, David Dane approached Shao Bo recently, saying that the directly-operated store might be closed.

Just when Shao Bo was ambitiously planning to increase the number of stores, he was hit in the head, and he asked the reason quickly before he learned the reason.The main reason is that some old stubborn members of the board of directors think that they are a high-ranking club, so how can they open stores casually?They play football, not sell jerseys.

This kind of words can only be said by a few old men in their seventies and eighties, but there is no way, they also own a considerable part of the equity.What they said cannot be easily ignored.

Without thinking too much, Shao Bo put forward an alternative plan without hesitation, and this plan is actually more beneficial to himself.In fact, it was because of Shao Bo's instigation that these old antiques were able to intervene in the club's operations.

All this is his conspiracy.

Shao Bo, who intends to plan the entire club, naturally does not want the team's assets to grow too fast, so his equity acquisition will cost more money.

Moreover, Arsenal's operations in China are a huge piece of cake.

Although many people didn't care, Shao Bo knew that real fans would not bargain for a jersey worth a few hundred dollars.A commemorative badge, a T-shirt to commemorate the championship.

Adding a piece of the club's logo to something that is not worth much will greatly increase the added value.

"First-rate marketing is religion" is what Jobs did with Apple.And all sports marketing is also promoting a religious-like concept: loyal to the brand, loyal to the club.

It's nothing to tangle with, everyone knows that.However, there are still people who have devoted themselves to it without hesitation.This kind of enthusiasm is enough to bring huge benefits to Shao Bo.

Although Arsenal visited China very early on, their business activities in China did not go smoothly.

First, China is still in the process of reform and opening up, and the current consumption level cannot be compared with that of the United Kingdom.Second, it is not that Chinese people like piracy, but that there is no concept of genuine piracy at all.The country has not really perfected the copyright law yet, and this needs to wait until the new century.

Everyone does not have this concept, so they will naturally choose relatively cheap pirated goods that are not at 01:30.Although the quality is worse, it is still acceptable with the consumption level of ordinary people.

In the 90s, when wages were generally less than a few hundred, it was absurd to want to crack down on piracy.

And once Sun Jihai's jersey sales boom is over, Arsenal's store turnover report is not very good.Although Shao Bo has the ability to change this situation, at least to increase Arsenal's own income, but he will not do this kind of thing that will not bring him personal profits.

The few ideas given to David Dane last year were mainly to increase his influence in the club.The extra hundreds of thousands of pounds earned are nothing compared to China's vast market.

Therefore, taking advantage of the sales boom of Sun Jihai's jersey, Shao Bo secretly recruited people to encourage a few old antiques, and asked them to propose that Arsenal abandon the strategy of directly operating in China.

These old antiques are the targets that Shao Bo is ready to acquire soon. They hold a lot of shares in Arsenal. Once the acquisition is completed, Shao Bo will get at least [-]% of Arsenal's shares.

And in this way, he is not afraid that he will dismiss get out of class due to some accidents.

Of course, the required funds are naturally a lot.But Shao Bo can still get together as long as he is willing to give up some future income.However, this tender offer will last at least one or two years. Shao Bo earned enough money to acquire these stocks during the Internet bubble era.

Therefore, Shao Bo took advantage of the opportunity to reveal his thoughts when the traitor made this suggestion.

That is, franchising.

This method of joining is not uncommon, and Arsenal also has enough experience in other countries.Arsenal only need to pay a fixed franchise fee every year, and they don't have to worry about running it themselves, so they can focus more on other places.

Some methods are sharing, the club draws a fixed income every year; some are buyouts, just like sponsors, the team just waits to get the money.

Both share and buyout have advantages and disadvantages.However, when the situation in the Chinese market is still unclear, the club's opinion is to choose a buyout.

"Well, then. Let me do it!" After learning that the club had finally decided on the matter, Shao Bo took over Arsenal's business activities in China in one fell swoop.

After spending a lot of money to buy out, Shao Bo finally got the club's authorization.Thanks to him being an insider of the club, many places are open to convenience.

When David Dane was surprised that Shao Bo took the initiative to want the right to manage the club.Shao Bo smiled, and concealed that it was opened by him and a friend, and he just put up a name to mix some pocket money.

Although David Dane was fooled, in fact, Shao Bo was not fighting alone.In order to share the risk, Shao Bo also deliberately found several well-known domestic sports companies to cooperate with.Multi-party joint investment, led by Shao Bo.

Otherwise, Shao Bo would sell some stocks by himself for the buyout fee.

Fortunately, this time the deception went smoothly.Many of Shao Bo's ideas can also be practiced in this company led by him.The several companies that invested mainly value Shao Bo's reputation and want to cooperate with him.

And Shao Bo pushed the boat smoothly, which also saved a lot of money and energy.

Now, Arsenal's directly-operated store has become a franchised store of Arsenal China Red and White Gunners.During this time, Shanghai, Guangzhou, and Shenzhen are also building new stores.

In a short period of time, it is enough to have these four stores open first and become famous.It is not a good thing to expand too much. The profitability of a single store and the scope of radiation are both important.

Now, this classic goal scored by Sun Jihai is not only his first goal in the Premier League, but also the first goal of a Chinese player in the Premier League and the first goal in the five major leagues!
Scoring goals in the highest league in world football, Sun Jihai once again made the Chinese crazy.In just a few days, the headlines of the newspapers were full of photos of this Dalian boy, or his hug with Shao Bo after scoring a goal, or his own astonishment when he just learned of the goal.

In the only BJ's store that opened, the staff worked overtime to prepare and mail jerseys from all over the country.It was another wave of sales boom, and Shao Bo was going crazy with joy.And several stores in Shanghai and so on are about to open.Probably before the end of the season?
In the current Red and White Gunners store, Sun Jihai alone has become a new product line.Of course, the same is true for Shaobo. These two separate sets of sub-brands are located on both sides of the store, and in the middle are jerseys of other players and other products of the club.

The income from scarves and jerseys alone is naturally not taken seriously by Shao Bo.Watches with the Arsenal logo, and other large and small commodities must also be put on the shelves!
Where are key chains and trinkets enough?Shao Bo has been preparing the player's figurines in successive domestic and Japanese manufacturers, but it will take longer.

Q version, two-headed body, three-headed body... Countless series of figures are waiting for Shao Bo's sale, and he has seen piles of small money here.

Naturally, this genuine figure is much more expensive, even far exceeding the price of the genuine jersey.

Of course, due to more than ten years of reform and opening up, China has already produced a group of local tyrants, big and small, and it is just the time to reap a harvest.

The ones made in China are for ordinary friends, while the exquisite figures made in Japan are limited collection editions, and each figure has a global number.

At that time, just to collect a set, many local tyrants will spend a lot of money to buy it.

Just like when Shao Bo remembered collecting Water Margin cards and Digimon cards when he was a child, he bought instant noodles crazily and bought boxes by boxes.

Many local tyrants will definitely do the same, buying in series.

Although this kind of thing must be sold in limited quantities in order to maintain its uniqueness, the high profit of a single unit can be regarded as a lot of income.

The profit of this kind of store is like a long stream of water. Occasionally, classic goals and important championships will stimulate sales growth, but it is not a long-term solution after all.

Now, just waiting for Arsenal to win the league title will surely stimulate another wave of sales.And, after the FA Cup semi-final in mid-April, Arsenal will not reach the final until mid-May.

Three days after the end of the league, the FA Cup final between Arsenal and Manchester United will start.

Now, both teams go all out for the final three Premier League games.

Neither team dared to relax in the slightest, and both sides had been fighting with all their strength for half a month.Before the arrival of this final round, the two sides frantically swiped the goal difference. 5:0, 7:1, although the league has come to the end, but crazy scores appear continuously.

The two teams are afraid that the final points will be the same, and in the end they will rely on the goal difference to determine the championship.United are also only 3 goals ahead of Arsenal, which is not too difficult to surpass.

For two consecutive rounds, the Premier League teams found that their opponents could not stop the crazy goals of the two championship teams.

Well, even Liverpool, which ranks No.3 in the Premier League standings, is 7 points short of the tie for first place. How can it threaten the status of the two top teams?
For the time being, the situation of these two teams competing for the championship will continue.

In the last round of the season, all Premier League games will start at the same time.This is a tradition, and it is also to prevent teams from playing tacit balls (fixed balls?).

Two Premier League trophies were sent to Old Trafford and Highbury respectively, with both teams playing their final games at home.

It is not known who will win the championship between the two teams, and no one can guess whether it is a replica sent to London or a fake sent to Manchester.

The goal difference between the two teams is only one goal. Except for Arsenal's miraculous championship in 1989, there are very few championship teams in history when the competition is so fierce.

Now, everyone is waiting for the result of the game.

　4k makes up for the lack of the previous chapter. In addition, I really need everyone's support. I really need to subscribe to the recommendation ticket. Thank you, all book friends.
　　


(End of this chapter)