champion professor

Chapter 118 Endorsement Brand
Although Shao Bo found a sports science expert to design scientific, reasonable and healthy food for the players.But Shao Bo is still willing to improve other people, such as his own eating environment.

Arsenal does not only need to improve the staff canteen, but also the buffet provided by the stadium boxes... These are all areas that should be improved.

Of course, Shao Bo here also meant to take advantage of his position to seek his own personal gain.

"I have heard for a long time that your cooking philosophy is to make high-quality meals with ordinary dishes. If you can add elements of Chinese cuisine to the players' diet, I believe it will definitely inspire the players' fighting spirit."

"There is also the buffet in the box, which is related to the image of Arsenal."

Shao Bo thought in his heart that Mr. Dai Long, who has a five-star chef, won the first-class chef award of the French Gastronomy Association, the gourmet Le Cordon Bleu award, and the French Star of Excellence Award, is a gimmick to be the chef of Arsenal. The price of the box is Can't it go up again?Anyway, the guy who has money to enter the box is not short of that money.

"Besides, I eat British food, and I always have a sense of mission to introduce Chinese food here. You also know that the taste of most Chinese restaurants in Chinatown has changed."

After thinking about it, Shao Bo also knew that it was a little impossible to invite such a famous chef to serve a club, so he changed his mind.

"I also know that your time is limited. This time it will be a part-time job, and I can make the decision now to hire you as the executive chef of Arsenal. Then you only need to combine the existing ingredients and make improvements, every once in a while Just come and have a look, how about it?"

Shao Bo, as the head coach of the team, actually has no right to ask about the appointment and dismissal of the club chef.It's just that this kind of thing is not a big deal, he greeted David Dane and let him have a taste of God of Cookery.Do not believe he did not hire!
Shao Bo had a good idea in mind.If the God of Cookery really agrees, he will have to travel to and from the UK all year round, and Shao Bo will have more opportunities to taste the delicacies made by the God of Cookery.Moreover, Shao Bo decided to personally participate in every instruction he gave to the club's catering, so-called stealing.

For such an important matter, Mr. Cook God naturally needs to go back and think about it.Shao Bo is not in a hurry to urge, if people disagree, it is useless to say anything!

But think about it, if I have the opportunity to enjoy the same treatment as Li Ka-shing in the future, Shao Bo's saliva will remain.Look at Arsenal's cafeteria again, and there is no appetite.

But, as a foodie with the talent of not being picky eaters, even if Shao Bo has no appetite, he still wiped out 3 sandwiches in a few bites...  

Arsenal's problem now is that they have scored too many draws, but five points are better than nothing.What Shao Bo did was nothing more than to improve the difficulties encountered by both offensive and defensive ends.

Newcomers always make a lot of mistakes, and the old man can hardly keep up physically.On the defensive line, there are always problems again and again, but this cannot be solved in a short time.

Shao Bo, who returned to the training ground, was warmly welcomed by everyone.When David Dane learned that Shao Bo intends to invite the God of Cookery to improve Arsenal's food standards, he also agreed.

It's just that the dishes made by God of Cookery have passed David's test.It's as simple as an open-book exam.After careful consideration, Food God agreed to accept the employment of Arsenal as the executive chef.

Of course, he will create some new dishes in combination with the British diet.

"Nothing else, you can teach them two authentic Chinese dishes. Otherwise, after you return to Hong Kong, I won't be able to eat anymore."

Shao Bo rubbed his round belly, talking and laughing with God of Cookery.

As soon as he returned to the team, Shao Bo played a beautiful turnaround.Two league victories in a row, plus a Champions League win at Inn Kosice, kept everyone's mouths shut.

However, despite winning the Champions League group stage, the road to qualifying is still confused.

Juventus and Arsenal are tied with 9 points, plus Arsenal will face Feyenoord and Juventus in the next two games.

If they fail to win these two games, even if Arsenal finish second, they will not be able to score higher than No.2 in other groups, and the only way to go home is through elimination.

However, the next game will have to wait until the end of the month.During the more than ten days of the national team match day, when many main players left the team, Shao Bo gave himself another vacation.

Taking advantage of his spare time, Shao Bo walked around with Qiu Renqi.In London, the most luxurious commercial street is of course New Bond Street, where the rental price even exceeds that of the Champs Elysees in Paris, France.Although it is not as good as New York's Fifth Avenue, it is also ranked fourth in the world.

The rent is expensive, and the shops on both sides of the street are naturally selling high-end luxury goods.

However, although Shao Bo is rich, he is not an upstart who needs to rely on luxury goods to show off his wealth.And because of the work relationship of Qiu Renqi's family, she will not easily buy too expensive items.

There are always some people who are spiritually empty and like to satisfy their vanity with a luxurious life, and Shao Bo is naturally not like this.

He came here, in fact, for work.

Alfred Dunhill, a brand with a longer history than Arsenal.After seeing the huge potential in Shao Bo, he decided to sign a contract with him and invite Shao Bo to be the product spokesperson of Dunhill in the Asia-Pacific region.

The contract period is not long, only two years, and the endorsement fee is only 100 million pounds.However, they still have floating clauses. Like Shao Bo's coaching contract with Arsenal, the championship bonus is the big one.

It is clearly signed in the contract: If Arsenal wins a league championship within the contract period, Shao Bo will receive a bonus of 60 pounds; every time Arsenal wins a League Cup or FA Cup, Shao Bo will be able to get A bonus of 30 pounds; if Shao Bo leads his team to win the European Champions Cup, then the bonus will be 100 million pounds,
In fact, this contract has been negotiated for a long time, but both parties have been exploring.

Choosing a football coach as the spokesperson of the brand is actually a very risky thing.Not simply because the profile of most football coaches is not well suited to luxury.As for saying that the football game is too rough and the coach is extremely prone to controversy, this statement is not entirely correct.

Mourinho later endorsed Armani, so this speculation can be completely overturned.

All they worry about is influence.

If Shao Bo's team leadership performance is too poor and he is fired, although according to the additional contract, Dunhill can terminate the contract relationship with him at any time, but this will affect their brand image in the Asia-Pacific region.

Not to mention the 100 million endorsement fee, but if Shao Bo's performance in leading the team declines, Dunhill will be burdened with an unknown burden.

However, if you invest in Shao Bo now, there will be a great rate of return.Not to mention the vast uncultivated mainland market, but Shao Bo and Guan Zhinian won the Premier League title and UEFA Cup title.

Its limelight has long overwhelmed the celebrities in the sports world, but Shao Bo has been belatedly aware of it.Adding that Thomas was in charge of these chores, Shao Bo didn't realize how much business potential he had.

Although Shao Bo had already set himself the strategic step of finding top brand endorsements to cheat money after he became famous, he never expected the money to come so quickly and so easily.

"Don't think about good things, the key is to win the championship. Don't forget that although the bonus is very attractive, if you don't win the championship, you can only get the basic endorsement fee. Moreover, there will always be some activities that require you to participate Yes. Moreover, there is a requirement for the number of participation in activities every year, and if it is lower, the money will be deducted!"

Isn't it a beautiful thing that can be paid directly, compared to the expensive endorsement fee, it seems that the holiday is more precious?
So, the focus of the negotiation turned to fight for Shao Bo's holiday benefits...

Although the negotiations took too long, they were generally smooth.Shao Bo himself also likes this brand very much. In the past, he had customized suits at the Dunhill store on Oxford Street.

Therefore, Dunhill, which has customer information, also knows that Shaobo itself is a loyal customer of the brand.In addition, Shao Bo has never had an affair with anyone, and his image has always been healthy.Not to mention Shao Bo's influence and future potential in China.It is understandable to choose Shao Bo as their spokesperson for entering the Chinese market.

Well now, one of the benefits of being a spokesperson is that you can enjoy the products of this brand for free.

The whole body, this set of customized models, if Shao Bo bought it with his own money, it is estimated that it will cost nearly one million RMB.Moreover, in order to ensure the high-end image of the brand, some limited edition items may not be available for purchase.

Just like real estate tycoon Wang Shi, he once fell in love with a coat at the Dunhill boutique in Paris.It is a pity that due to the limited edition, this coat has not entered the Chinese market, and there is no suitable size for Wang Shi.In the end, he could only leave with regret.

In London, it is naturally impossible for Shao Bo to participate in the ribbon-cutting ceremony of some new store.This is just a simple press conference, which is to announce the cooperation between Shao Bo and Dunhill.As for Shao Bo's return to Asia to cooperate with the publicity, all these require Thomas to arrange a schedule.

As Shao Bo's official girlfriend, Qiu Renqi also participated in this event.

A touch of moon-white close-fitting cheongsam showed Qiu Renqi's perfect curves, which also confirmed what Shao Bo said.Only the back is slightly more exposed, but this is more fair-skinned.

As Shao Bo's girlfriend, of course she must wear a dress to attend such a scene.However, the choice of brand has become a big problem.Dunhill was the most suitable, just to be a pair with Shao Bo.It's a pity that women's clothing is not what they are good at.

Among the many top international brands, Shao Bo finally gave his opinion.

"Independent designers are more unique in taste, not vulgar."

Finally, under Thomas' search, a Chinese female designer was selected.

(End of this chapter)