If I were Yi Di in the NBA

Chapter 77 Business Choices
Signature shoes, sales dividends, and participation in the design and pricing of sneakers.

Throwing away the three big moves, even the domestic brands that are very optimistic about Yi Jian, as well as other international brands that want to take advantage of the conflict between Yi Jian and the original sneaker brand, retreated.

But there are also domestic brands who want to talk about it in detail. This is a very ambitious sneaker brand in China.

They are well aware of the domestic market and know that Yi Jian can definitely sell shoes.

The point is, they want to break out of China and seize foreign markets.

They have considered signing more foreign stars at a high price, but they can't get the first-line stars at all.

If you sign an ordinary star, the effect is actually the same.

"Yi Jian can definitely grow into a superstar. He has more potential than Yao Ming."

"This may be a gamble, but in fact the risk is not that great. You can see how popular Yi Jian is now. Signing Yi Jian now is definitely an opportunity to enhance the brand value."

"Let's not look at domestic players with old eyes. Yi Jian is now playing in the NBA. He is an NBA star."

Yi Jian's performance in the Olympic Games has caused heated discussions. Many media and fans believe that Yi Jian is a big offensive weapon and a big man with no weaknesses.

With strong athletic ability, he can constantly hit the basket. The key is that he has also practiced three-pointers, which is completely unsolvable.

On the defensive end, Yi Jian is also improving.

Compared with the strength he showed, his growth rate is more exciting.

This is definitely a superstar embryo who can lead the team to success, or already is.

Thunder management also said that Yi Jian is the ideal cornerstone for their team building.

At this time, the news that Yi Jian signed a Chinese sneaker brand also shocked the world.

Not only foreigners, but many Chinese also don't understand.

"Is Yi Jian a little short-sighted? Isn't the domestic sneaker brand not good enough?"

"Is it because those international brands don't sign? Yi Jian can actually wait..."

"Yi Jian can't focus on money. Indulging in high-priced commercial endorsements may soon lead to degeneration."

Yi Jian didn't pay attention to some messy voices, because he has a lot of fans now, and the fans sprayed instead of him.

What about Chinese brands?Chinese brands are fine.

Yi Jian is not only good at the game, but also very patriotic.

The signing of the sneaker endorsement made Yi Jian popular again. Some people may have lost their fans, but Yi Jian has attracted more fans. He is now completely popular.

And to be honest, those world-renowned brands may have some special patented technologies, but in fact those technologies are more fancy, some are still under the guise of environmental protection, and the actual effect on athletes is limited.

The quality of real sneakers, domestic brands are not bad.

Not to mention that Yi Jian's shoes are all custom-made, there will be no problems in any aspect.

According to Yi Jian's request, the release of signature shoes is a must to represent the star status and attract fans to spend.

Sales dividends, with Jordan's good example in front, ambitious players will definitely want to try, but the big international brands will not give the opportunity, since Yi Jian chooses a domestic business, he naturally has some privileges.

Anyway, the term of their first contract is not very long, and everyone is also trying the contract to see if it can be a win-win situation, or even a big win and a double win.

After the contract expires, the merchant has the priority to renew the contract.

If everyone is making money, then continue to cooperate.

Nothing to gain, and not much to lose.

Even if it is a thousand dollars to buy a horse bone, the merchant will not lose money.

Yi Jian's current popularity is equivalent to giving the merchant a super advertisement all over the world.

As for the design and pricing, this is about the advantages of rebirth. There are several popular sneakers in the future, and Yi Jian must learn from them.

Make money, not shabby.

The fans like it, and he and the merchants both make money, so why not do it.

Pricing is for high-end. People all over the world like to judge people by their appearance, and products are classified by price.

Yi Jian hopes that the signature shoes will be expensive, at least comparable to international super brands, so that fans will think that the sneakers are of this grade and worth buying.

Of course, the quality must be guaranteed, which is written into the contract.

If the sneakers cannot be of good enough quality, the merchants are in breach of contract, and they must be compensated to death.

As for the cheap money to give back to fans, it will also be released at that time, but it will still be based on high prices.

Yi Jian wants to show other stars what is the ability of a star to carry goods.

He has called Durant to sign up for the latest social media. After a few years, when social media is extremely popular, Yi Jian will also enjoy the fan economy.

As long as he performs well in the NBA, he can make money with a clear conscience.

Fans will be extra proud when they buy his sneakers.

Their idol is a real strong man.

Yi Jian's first signature shoe is expected to be launched simultaneously in China and the United States in a few months.

In the United States, you can open a physical flagship store at home to test the waters. For others, Yi Jian suggests going online, and then make calculations based on the reaction of the situation.

In the future, online sales will also be the mainstream, and his signature shoes will not suffer from opening channels in advance.

At that time, foreign fans will also be able to experience the charm of imported brands queuing up in stores and waiting online.

Various business activities have been going on for almost a month, and Yi Jian is going back to the United States.

He is going to start preparing for the new season, as well as business activities in the United States.

He has not used the 10 free attribute points obtained in the Olympic Games for the time being.

He waited for the new season mission to appear before he made a choice.

In the new season, without welfare tasks, he can only get rewards from some of his opponents.

Therefore, Yi Jian felt that it would be better to add free attribute points to weak links.

After all, those attribute points are difficult to get rewards in the task of facing inside players.

He made up for the last two shortcomings, adding 2 points to passing and 6 points to steals, bringing both attributes to 60.

On the surface, this will not significantly improve his strength.

But the athlete is a whole, the fewer shortcomings he has, the more he can do, and the more difficult it is to limit.

Two two points, he added to the block.

As one of the techniques for evaluating inside players, he still needs to strengthen this aspect.

Yi Jian's skills are all on the offensive side. He definitely hopes that he can be both offensive and defensive in the future, so if he gets free attribute points in the future, he will give priority to improving the defensive side.

We still have to plan ahead. To be honest, the Thunder selected a few good rookies this time, and I don’t know if it’s good or bad, because the team can’t train so many people.

Like the inside line, Lopez will definitely be given priority in training, and his defense is not so strong, so it is best for Yi Jian to improve his defense.

For a team to perform well, it still needs to be both offensive and defensive.

As for Thunder's summer deal, there were also hidden dangers.

Ridnour voluntarily applied for a trade because of conflicts with the team about playing time.

The team now has problems in the backcourt, and the management tends to find an ordinary backup guard in the free market to use first. Yi Jian was a little unhappy after hearing the news.

(End of this chapter)