i really just want to play games

Chapter 420 Simple Cake Painting Task
How to draw cakes is definitely a science in the game industry.

With more than ten years of player experience, Chen Tiancai thinks that he has almost mastered this routine.

Game manufacturers in ancient times were relatively honest, just doing some advertisements, and waited until the industry developed rapidly and the game production cycle became longer and longer.

How to arouse players' desire to buy the game before it is released is the ultimate goal of painting a pie.

Various exhibitions in the game industry exist for this purpose, but as manufacturers start to compete at the game exhibition, the picture slowly becomes more advanced.

The first is the trailer stream, which can be regarded as the mainstream method of drawing cakes.

Carefully edit a game video, introduce a little bit of the content of the game, the most important thing is that this trailer must be tall and ignited.

Only in this way can players continue to make up their minds to buy the game while watching the trailer repeatedly.

So on the trailer, manufacturers are thinking more and more.

In the end, the most criticized point by players is-shrinkage.

That's right, in order to make the trailer more effective, the manufacturers usually exaggerate the quality of the trailer, and use the picture effects that cannot be achieved in the game to trick the players.

This kind of behavior certainly aroused the anger of the players in the end, so in the trailer, a series of "this film is shown by the real machine in the game" became the explanation given by those manufacturers who are still conscientious.

But these so-called live demos still have some beautification. In the end, as long as the shrinkage is not so serious after the game is in hand, players will not say much.

This behavior is actually similar to women photoshopping photos to increase their attractiveness.

Your PS is too much, people will of course be disappointed when they see your true face, and most of them just walk away in the end.

And if it's not that excessive, most men still think it doesn't matter. After all, beautifying oneself is normal.

More powerful participants will use the ultimate move, that is-real machine display or trial play.

This way of painting cakes is the most powerful for manufacturers, but it is also the best.

Because if you really do it well, players’ desire to buy will of course be the highest.

Not enough in the demo, game manufacturers can still play tricks.

This can be seen from Chen Tiancai's trial promotion of "Legend Chang'an".

The trial scene he selected can be said to be the most spectacular and beautiful place in "Legend Chang'an", which is equivalent to releasing the most meticulous modeling in the game to the players.

In this era of trial play, the second development is by various game anchors. The cloud clearance they provide players is actually a trial experience.

Looking further up, the method of drawing cakes gradually becomes magical.

There is a LOGO method of putting a LOGO, and there is a 'new folder' method that directly explains what we started to do on social networking sites. These actually do not treat players as human beings.

Although the above methods of drawing cakes are not very authentic, they have released the timing content in the game anyway, but these LOGO methods and new folder methods are really unnecessary.

From Chen Tiancai's point of view, this method of producing a LOGO may also be forced, because almost every year, you, a well-known game manufacturer, have to come up with something to enhance your presence.

However, the trial scope of these two somewhat extreme methods is relatively narrow. Usually only those IPs that have become famous can be used when there has been no sequel for a long time.

When it comes to painting cakes, Chen Tiancai actually admires Big Brother Tudou the most.

The first action of their official promotion of the last "Assassin's Creed Hall of Heroes" was to hire an artist to live broadcast the game poster for more than eight hours around the world.

This behavior, while not original to Big Brother, is one of the most well-known.

At the beginning, Chen Tiancai watched it for four hours, and he almost went straight to breakfast.

Although Chen Tiancai felt that Big Brother was a bit confusing at the time, he figured it out later.

Although this weird way of painting cakes is easy to be criticized, it can definitely leave a deep impression on players.

And although there will be some negative reviews, Big Brother immediately released a trailer and a live demonstration. There is no doubt that these sincere actions eliminated the initial "eight hours of drawing posters" behavior.

……

For the announcement of the low-light host, it is also a picture.

Chen Tiancai didn't intend to use any weird moves, he just asked Zhang Xiaoyu and the others to do it in the most simple way.

At the beginning, I put up a few posters to arouse the interest of players and the industry, and then put up one a week, and gradually used the geometric figures on the posters to reveal the shape of the Shimmer console.

Such as 'real next-generation', 'you are the protagonist in the game', 'immersive', etc...

Before the press conference, the work of the publicity and distribution department is to let the outside world understand what Zange Network is going to do and what this big pie will be.

The real main stage will be the press conference at that time. As the protagonist of the press conference that day, in addition to the low-light host, of course it is Chen Tiancai.

The specific press conference process must be planned in advance. With Shimmer's ability, Chen Tiancai believes that the scene will become an eternal classic.

Even, recently, he thought of a brilliant idea, and he will implement it directly after verification.

Of course, the low-light host can bring great shock and endless applause. It can be used as the main course, and "Hymn: Infinity" and "Kingdom of Tevez" are the real hot spots.

After several months of intense work and personnel adjustments, Xuguang Studio's production of "The Kingdom of Teves" has finally entered a period of high speed.

At present, the development progress of this work has reached 20.00%. By the time the Shimmer host conference starts, the progress can reach more than 30.00%, which can be used for display.

After all, all the design concepts of "Kingdom of Tevez" are ready-made, drawing on the characteristics of many Souls games, the main production center is to create its own unique art and action design in addition to the main story.

Among them, the action design is more important, because the gameplay of this game is the combat part.

Considering that the employees of Xiguang Studio have little experience, the action template of "Kingdom of Tevez" was moved from "Legend of Chang'an".

However, because the overall action template of "Legend Chang'an" is relatively elegant, so in the dull game environment of the Soul series, what Xiguang Studio has to do is to modify this action template to make it more heavy , Strengthen the sense of shock.

In terms of art features, of course, the design revolves around the history and religion of the kingdom in the game, which is not difficult with the help of An Qinghuan.

(End of this chapter)