Chapter 299 TGA Awards
The benefits of insisting on logging into the PC platform go far beyond taking a dominant position in the cooperative relationship with Suo Dafa. What Chen Tiancai thinks more about is the reputation of Praise Network in the hearts of players.

After all, Zange Network started from the PC platform, and there is still a basic attitude towards this part of the players. Moreover, Chen Tiancai also revealed the matter of arguing with Suo Dafa intentionally or unintentionally, which made many PC players feel more favorable towards Zange Network. Taller.

From a commercial point of view, exclusive games are definitely a coup for host platform merchants. From the perspective of mutual promotion, they can make their own plates bigger and bigger, and they can also provide many high-quality games.

But Chen Tiancai is not absolutely surrounded by a certain platform. He likes Mario and Link, likes Drake and Kratos, and also likes the legendary hero Master Chief.

For a core player like him, having all the consoles on the three platforms is just a means, so that he can not miss the classic games on these platforms.

But he is also very clear that this is a very heavy financial burden. Not to mention that the general selling price of next-generation consoles is more than [-] US dollars. The games after the continuous price increase alone are unimportant to many players all over the world. It is not a small burden.

To take the most obvious player group, college students usually struggle with which console to buy and whether they will spend too much on subsequent games.

The essence of console hegemony is that players can only fully experience what a good game is like by reducing the money in their wallets.

Chen Tiancai believes that this indirectly splits the entire player group, and it will allow some guys who naturally like to draw camps to pretend to be players, so as to provoke the relationship between players.

Moreover, the platform will also cause a sense of fragmentation in the gaming experience.

For example, you bought a copy of "The Witcher" on a console. When you leave home and can't use the console, you still want to continue playing. For a core player, you can only choose to play on the more portable NS. Buy a copy and keep having fun.

This is not a small amount of money, and for ordinary people in China, this money is enough to eat lunch for a month.

But this is not over yet. The performance of the console is not as good as that of high-end PCs. After a few years, the hardware of PCs will continue to improve. It will definitely be more enjoyable to play "The Witcher" on PCs, so players will definitely buy another copy. .

Before, Chen Tiancai didn't think there was anything wrong, after all, he was not short of money, but he heard the above experience from Xiao Hei at the bar.

As a novice player who became a monk halfway, Xiao Hei said he thought this was too outrageous.

Obviously he has already bought such a game, why can't he play it on all platforms, and he has to buy another one.

This sentence seems a bit strange at first glance, and it will make players snicker, saying that newcomers are just newcomers and don't know the rules.

But as an industry practitioner, Chen Tiancai thinks that Xiao Hei's thinking should be the most simple thinking of players. Isn't it enough to buy one game for one game? buy one?
To give an inappropriate example, for a simple novice player like Xiao Hei.

Buying games is like buying three catties of pork.

When the pork is brought home, it will be cut into stir-fried vegetables on the first day, made into dumplings on the second day, and eaten as meatballs on the third day. When he wants to change the way of eating, he has to pay the owner of the pork shop. Buy another piece of pork to change the way of eating.

From the perspective of usage, there is a big difference between video games and pork, one is for playing and the other is for eating.

But for consumers, they are all commodities. Because of the different ways of using commodities, they need to buy them again, which is actually a bit outrageous.

Therefore, Chen Tiancai does not support the continued differentiation of hosts from an ideological point of view, adding more platforms to indirectly earn money from players.

Teenagers are always eager to change the world. Although Chen Tiancai is in his late twenties and almost 30 years old, he feels that he has not changed much. He still desires to change the world in a way that he thinks is beautiful.

June is the busiest month for announcements, because most game exhibitions are concentrated in June and July, and the preparatory work alone takes a long time.

Chen Tiancai is going to participate in the CJ exhibition again this year. Although he is a bit reluctant, this time he is trying to show Teng Yi Zhao Yong's face, so he has to pay attention to it.

Now the top priority of Anthem's network publicity and distribution department is to prepare for the CJ exhibition. It has already booked a huge booth with the organizer, which is said to be comparable in size to Tengyi or Netcom.

The size of the booth usually represents the strength of the manufacturer, and also represents the status of the manufacturer in the industry.

Although the stand-alone game market in China has grown gradually over the past few years and gradually gained a large market share, it is still slightly inferior to the income of mobile games.

In the past few years, domestic game companies have pursued the policy of exporting their games overseas. Simply put, they want their games to make more money overseas.

It has to be said that although the domestic game market is deformed, its commercial exploration is definitely ten years ahead of the industry, and these domestic mobile games have also achieved good income overseas.

But with its own cultural dissemination and influence on the foreign game industry, it has now become the paean network of the domestic stand-alone game hegemony, and it is undoubtedly worthy of this huge booth.

TGA is one of the biggest ceremonies in the industry right now, equivalent to the Oscars in the game industry. It is not only a occasion for selecting annual games, but also a new promotional position.

This year, Zange Network's "Legend Chang'an" has been selected by TGA, and will compete for the best game of the year and other awards. This is also the biggest recognition Huaxia Games has achieved so far.

Take a look at the best games of all time: "The Witcher 3", "Breath of the Wild", "God of War 4", "Sekiro"...

They were all famous for a while, representing the pinnacle of the game industry that year.

And "Legend of Chang'an" has been nominated for Best RPG Game, Best Screenplay, Best Music, and Best Game.

There are not many games that can compete with "Legend Chang'an" this year, and even in terms of sales, "Legend Chang'an" is also a leader in similar games.

This is due to Chen Tiancai's previous planning, which avoided the fierce competition from "God of War 5", "Breath of the Wild 2", and "GTA6".

Even though he had great confidence in "Legend Chang'an", he still felt a little guilty when he encountered the above game.

After all, Zhuyu is ahead, he and Zange Network have only just gained a firm foothold in the industry, how dare they compare with these big names.

In this way, Chen Tiancai used a little cleverness to prevent it from colliding with last year's "Breath of the Wild 2".

Because although "Legend Chang'an" was released before the TGA last year, Chen Tiancai rejected the invitation of the TGA awards that year, and let "Legend Chang'an" be postponed for one year on the grounds that the game's DLC has not yet been released. , to compete for this year's TGA Awards.

(End of this chapter)

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