Entertainment starts from self-media

Chapter 354 Interview
In order to promote the concept of new retail, Li Zhe began to accept some interviews, including the well-known domestic business magazine "Business".

Li Zhe didn't accept interviews before, that's because it was unnecessary, whether it was toys, games, or animations made by Suguang Group, they didn't need to be promoted through commercial magazines, and they didn't need others to respond to him or accept his ideas. The concept, because whether it is toys, games, or animation, they are all existing things. Once the product is made, as long as the quality of the product is good enough, people will like it.

The new retail model is different. This is a new business model. Although he is very confident, he lacks experience in this area after all. At the same time, the three companies in which he has invested still lack relevant experience, and they are all in the process of exploration.

And Li Zhe does not intend to do this new retail business alone. He wants to attract other companies to join in. Internet companies with strong strength are the first choice.

And if you want to impress such people, you need others to agree with his ideas.

Before the interview, Super Fresh invited some media to the first pilot store, which is the Shuguang Paradise store.

There are still many media that are willing to participate in the matter about Li Zhe. Whether it is entertainment media or commercial media, they are all interested in Li Zhe. After all, Li Zhe's hot search physique is not a joke. It seems that as long as there is something about Li Zhe Will be on the hot search.

The most recent hot search was Li Zhe's participation in the filming of "The World of Two". On Weibo, many people uploaded the Reuters information of Li Zhe and Jiang Yuan's filming of the show.

The most important thing is that Li Zhe also agreed to some exclusive interviews with some media. Of course, this is an exclusive interview in a certain sense. A certain media has set aside a specific time for interviews, and there are two such media, one One is a commercial media and the other is an entertainment media.

In addition to Li Zhe, the CEOs of various companies under the Shuguang Group, the CEOs of Youjian Hot Pot and Master Lu also had experience in Super Fresh, and these CEOs are all well-known in their respective fields.

Sugon's big guys gathered in Shuguang Paradise to experience Super Fresh's first store, and Sugon pioneered a new retail model.

Li Zhe experienced the service of the super fresh store with a group of CEOs, and then Li Zhe went to be interviewed by the media.

First accept some questions from most of the media, and then accept interviews with two pre-arranged media.

Reporter: Mr. Li Zhe, what exactly is the new retail you proposed, is it Super Fresh?How is it different from normal supermarkets?
Li Zhe: Super Fresh said that it is a supermarket, a restaurant, and a vegetable market, but such descriptions seem to be inaccurate.Because consumers can go to the store to buy, or place an order on the Super Fresh App.

Reporter: What advantages does new retail have over the current retail model?

Li Zhe: First of all, it is of course the price advantage. Common local vegetables such as green vegetables, chicken feathers, lettuce, and leeks only cost 1.5 yuan/pack, and parsley and lettuce only cost 2.5 yuan/pack. The price is more than 10% lower than that of traditional vegetable farms. .The weight of these dishes is not less than 480 grams.

This is because there is no intermediate link, and the vegetable bases in the surrounding areas are directly picked and supplied every day. After the whole cold chain transportation and fine packaging, they are directly sold in the freezer of the Super Fresh Supermarket. If the goods are not sold out, they will be destroyed that night.

We do not charge suppliers a penny of entrance fee, and directly subsidize the cost saved in the whole chain to consumers, ensuring that Super Fresh can continue to operate the model under the condition of meager profit.

Then one of the biggest features of Super Fresh is fast delivery. Within 5 kilometers of the store, it will be delivered to the door within 40 minutes.And when you are shopping in the store, you don’t have to pay until the end, you can pay while shopping. This is the combination of online and offline, more like shopping in an online shopping mall.

We can guarantee the freshness of the ingredients and the guarantee of regular sources of supply. Every link will go through strict screening to ensure that the ingredients that consumers get are the freshest and healthiest.

Reporter: It mainly serves the group of people. Super Fresh takes a large proportion of seafood. As we all know, the price of seafood is relatively expensive. This belongs to the high-consumption group.

Li Zhe: Super Fresh will mainly serve three groups of people in the future.

First, home users who are home most of the night.

Second, launch targeted convenience stores or light meals based on office scenarios.

Third, users who go to the supermarket and take their children out for a walk on weekends.

In fact, this also includes most of the users. It is mainly demand that determines our existence. There is absolutely no business without a market.

reporter:. . . .

Li Zhe: . . . . .

Although I haven't been interviewed for a long time, Li Zhe was able to answer most of the questions smoothly. Fortunately, everyone knows that Li Zhe is here to promote the new business model, and the questions he asks are all related to these. The media asked some other irrelevant questions, but Li Zhe basically ignored them.

Immediately after this publicity, related reports appeared on the Internet.

Words such as 'new retail' and 'super fresh' appeared in relevant reports. Li Zhe also accepted two interviews, one was about business, and Li Zhe was the cover character of the latest issue of "Business" magazine.

In this magazine interview, Li Zhe not only promoted the concept of new retail, but also answered many questions about entrepreneurship.

The "Business" magazine sent to interview Li Zhe was a senior female editor-in-chief who was very well-known in the magazine industry and had interviewed many well-known business figures.

Some of the tougher issues were mentioned.

For example:

Question: In the process of starting a business, do you have any regrets, and what is the most regrettable thing.

Li Zhe: If I have to say yes, then I made a mistake from the very beginning. Since I decided to start a business, I seem to have made a mistake. I never thought that starting a business would have such a big impact on me. It cost me a lot to start a business. As everyone knows, I was originally an artist. To put it mildly, I was an artist, and I was engaged in art. That was the happiest time for me. Starting a business was really exhausting, and there were many things to worry about. My every move is not only related to me personally, but also to all the employees of my company. If I do something wrong, it may affect the economic income of many people.

Question: There is a saying that goes like this, do you think that rich people will soon be happy? No, you can’t experience the happiness of rich people at all. This sentence is very interesting. Now that you have made so much money, you must Being rich, what kind of happiness is it?
Li Zhe: Actually, it doesn’t matter if you have money or not. I’m actually not interested in money. The main reason is that I have experienced my own value in the process of work. This is a happier thing. It seems a bit wrong to say Mazui, I said I regretted it just now, but now I say it soon, but this is not contradictory. After all, there is a position in any position. I am a rich man in this position, so I have to do the corresponding things. The money is because of the trust of consumers in me. I must do something to give back to the society. Money can never be earned. As an entrepreneur, you must have a certain sense of social responsibility. Only a stable and peaceful world to bring more wealth.

(End of this chapter)