Entertainment starts from self-media

Chapter 346 Follow
'Games, of course, the most important thing is to have fun.

Not only those who do are happy, but those who play are also happy.

good for everyone.

Hello everyone is really good, Suguang Games~! '

This is the advertising slogan of Dawning Game. This sentence is in a line of small characters at the bottom of the main page of Dawning Game. This sentence was said by Li Zhe.

In fact, although Suguang Games is led by Li Zhe, it also develops other game projects, but some projects were cut off before they started to go online, and some were made and went online, but they chose to withdraw from the shelves.

Rigorous game selection, the pursuit of excellence.

There are many projects that have been cut off, and these are all investments.

Shuguang Game is actually not big, the total number of people is less than [-], but the efficiency of doing things is very high. Although the sparrow is small, it has all internal organs.

Compared with some big game companies in China, Suguang Games is really small.

However, Shuguang Games has a high monetization ability. As long as a game is successfully completed, the next job is to develop peripheral products. Shuguang Toys, a subsidiary of Shuguang Group, is also a toy company. Naturally, toys are the first to develop peripheral products.

. . . . . . .

"Boom Beach" not only invited the Happy Family as spokespersons, but also advertised on Shonan Satellite TV.

Li Zhe himself advertised for this game, posting several slogans on his Weibo.

Li Zhe: Hello everyone, I am Li Zhe, "Boom Beach", this is a brand new version that you have never played before, you only need to experience it for 3 minutes, and you will fall in love with this game just like me.Today's Boom Beach, I am your brother.

Li Zhe: No matter how good the advertising is, come in and play "Boom Island", you deserve it. '

Li Zhe: I am Li Zhe. "Boom Island" gives you a different gaming experience.

After the latest episode of "Happy Camp" on Xiangnan Satellite TV was broadcast, Li Zhe posted three advertisements to promote his own game, and this one naturally became a hot search.

'Li Zhe's three consecutive advertisements'

'Boom Beach Ads'

Advertisements are meant to be on trending searches, but if they aren’t on trending searches, how can they count as advertisements?

Advertising, advertising, as the name suggests, means to advertise widely.

A product is promoted through multi-faceted advertising and multi-channel advertising, not only on TV stations, but also on Internet video platforms.

Only Li Zhe knew that as long as there were no accidents, this was a game project with a monthly income of more than one billion yuan.

"Advertising, I don't accept anyone, but Li Zhe"

"Li Zhe is the soul of Shuguang, Li Zhe played, a top hundred"

"As long as the projects that Li Zhe participates in, they generally make money, and they still make a lot of money."

Under the massive advertising campaign, the game was officially launched following the huge advertising.

On the first day of the game's launch, the number of downloads of the game exceeded 1000 million in China alone. This data is very gratifying, and it also indicates that "Boom Beach" will become the second largest game of Shuguang after "Clash of Clans". A hugely successful social mobile game.

The growth of Shuguang Games is too fast, which is amazing.

When the first mobile game "Cut the Rope" was launched, Suguang Games did not make any profit because they were downloaded for free, and the peripheral products were not very good. Starting from "Angry Birds", Suguang Games The situation of the game has improved, peripheral products have directly become the main way of making profits, and several games released after that have achieved considerable success.

What really attracted the attention of the giants in the game industry is that since the launch of "Clash of Clans", the data disclosed in it is jaw-dropping. The income in the first month reached [-] million, and the income every month after that is gratifying. In the second month, it broke through one billion. This also indicates that Suguang Games has officially started to rise, occupying a very important position in the Suguang series of companies.

In the first month after "Boom Beach" was launched, the number of downloads in China exceeded [-] million, and the number of downloads worldwide exceeded [-] million.

After all, it is a local game, and the total population of China is indeed large, and there are also many people who play games. Today, when smartphones are highly popular, it is normal for everyone to have a mobile phone.

Most of the players who download games are young people, but this game is suitable for all ages. It may not work for those who are too young, but they can play no matter how old they are.

In the first month after "Boom Beach" was launched, its revenue reached a terrifying [-] billion yuan. This not only recovered all the previous investment, but also made money.

The success of the games before "Clash of Clans" has not attracted the attention of the big players in the game industry, but when "Boom Beach" has also achieved such a great success, everyone has to pay attention to this game company.

What happens to rich companies?
Imitation?
Their games have formed a scale, and there are still many fans, especially Huaxia. A large number of players of Shuguang Games are fans of Li Zhe, it should be said that they are fans of Li Zhe's family, because Li Zhe is a star, his His wife, Jiang Yuan, is also a star, and Jiang Yuan has won many awards, saying that he is no problem as a "Queen of Songs", and the two little babies have a lot of fans, and they have attracted a lot of fans with the two variety shows. .

Imitation does not necessarily mean that the other party will succeed, and there is also the danger of the defendant plagiarizing.

Game companies may use plagiarism in the early stage to start their business by plagiarism, but when the company is established, it will resist plagiarism, just like the peasant uprising in ancient times. After the kingship is established, it will immediately suppress the uprising.

Since you don’t plagiarize, then buy it. The market value of many large companies will increase significantly after acquiring a company with unlimited potential.

For example, TX has become a global game giant through continuous acquisitions.

However, Suguang Games obviously cannot be acquired, because it does not lack money and channels, and its market prospects are very broad. Backed by a company like Suguang Group, there is no need to worry about funds, and it has already achieved huge profits. If there is an accident, Suguang Games is very likely to be listed, and then it will be the time to compete for capital.

This gold-swallowing beast is still in the hands of Li Zhe, it depends on when he wants to release this gold-swallowing beast.

Games cannot be popular forever. There will always be other games. At that time, some old players may continue to play, but the younger generation will be more inclined to new games and new popularity. This is the emergence of online games. It has been proven countless times since then.

In the first month of launch, Sugon Games paid bonuses to its employees. This was the first bonus given out since the launch of "Clash of Clans". This was a reward for everyone's hard work.

(End of this chapter)