Entertainment starts from self-media

Chapter 344 Play

One month after "Clash of Clans" was launched, "Clash of Clans" became No.8 in the global mobile game revenue rankings with a monthly sales of 10 million yuan. This data is the best performance of all games released by Sugon so far. one item.

No. 1 is "King", with sales of 22 billion. This game has dominated the global mobile game revenue rankings for several years, and it has not declined at all. It once claimed to be earning [-] million a day.

A successful mobile game is a gold-swallowing behemoth, which is unmatched by many industries.

The scale of the mobile game market exceeds US$500 billion, and the top ten mobile games account for about 20.00% of it, which is US$100 billion.

There is still a lot of room for the mobile game market, which is growing every year.

Against such a background, game manufacturers will pay more attention to the refined operation of games, the quality of new games, the incremental expansion of the market, etc. The mobile game market will maintain considerable growth for a long time.

The growth rate of mobile game users has entered a stable period in recent years. The early substantial growth of mobile game users has benefited from the diversification of the overall usage scenarios of the mobile Internet. The convenience of mobile games meets the needs of diversified scenarios. And it satisfies the fragmented time of mobile game users.

The current situation in the global mobile game market is that the emergence of new games is slowing down, and the scale of large IPs is gradually growing.

According to statistics, on the eve of the popularization of smartphones, the penetration rate of Huaxia Internet was only 38.3%. Due to network and other restrictions, the proportion of game players must be even smaller. 59.6%, and the proportion of Internet users accessing the Internet by mobile phone has reached a terrifying 98.6%.

I believe in everyone’s impression, almost everyone around has a smartphone.The combination of smart phones + convenient Internet, although it cannot directly increase the number of gamers, it greatly increases the chances of people being exposed to games.

Driven by capital, mobile games are no longer passively waiting for players, but actively looking for and catering to players.

With the success of "Clash of Clans", the outside world admired the Suguang Group's ability to make money, while the inside of the Suguang Group admired Li Zhe's ability. Li Zhe participated in the entire game. Although he is not good at technology, this is his The idea, the structure and direction he gave, only in this way can the staff complete it so fast and so well.

This is only the first month, and there is still great potential in the future.

Game development will continue.

After a game company launches a successful game, the first thing to do is to maintain the playability of the game, keep up with the speed of players, and constantly update and develop new ways of playing the game, so that old players will have the motivation to continue playing.

Of course, the game can't be made more and more complicated, what is needed is fun, and this is a casual game in itself, if it is too complicated, it will not be fun.

Li Zhe himself is also playing this game, and he also mentioned his game ID in the advertisement. At the same time, the people in his company also formed a tribe, the name is Clash of Clans Production Team.

There are currently 50 people in this tribe, all of whom are from the company, and the game company doesn't prohibit employees from playing games, even the creators don't play games, do you expect other players to play?
Li Zhe himself is a krypton gold player, and his name directly entered No.1 on the recharge monthly rankings. It can be said that he is the number one fan of "Clash of Clans".

The fact that Li Zhe was on the ranking list became a topic, and many people talked about it.

Unsurprisingly, Jiang Yuan took No.2 on the recharge rankings. The two couples are not from the same tribe, because Jiang Yuan is not from Shuguang Company, and she has no direct contact with Shuguang Company.

Li Zhe's village is often attacked inexplicably.

The first battle formation in "Clash of Clans" is the 'poor formation', and Li Zhe will still be attacked even if he puts up the 'poor formation'. Those players who search for him basically don't care whether they have resources or not. Charge, regardless of whether you can beat or not.

It is absolutely impossible for Li Zhe to charge money out of his left pocket and then into his right pocket, because this is his personal money earned by the company, and the company needs to pay the company and bonuses, as well as pay taxes, so it is true for him to charge money In krypton gold, there will definitely be losses.

The game I made myself played very vigorously.

In the second month after Clash of Clans was launched, sales hit a new high, and the monthly revenue exceeded one billion. This once again proves the success of Clash of Clans.

Some game giants have already felt the threat. After all, the market is so big. If the sales of "Clash of Clans" increase, some people's sales will naturally decrease.

There is a limit to the number of eggs that can be accommodated in a basket. Since there are new and good eggs coming in, some eggs with poor quality will be eliminated. .

Games can be plagiarized, this cannot be denied, but plagiarism cannot be plagiarized completely, it can only be imitated, if it is completely plagiarized, it will be a lawsuit, and plagiarism lawsuits happen every year, and almost every game company will encounter such cases Condition.

Suguang Group itself has encountered such a situation, but the lawyer team is not a decoration, as long as it encounters plagiarism, it will be a warning letter from the lawyer directly, and Suguang Group is not afraid of a lawsuit.

Basically, after two months of operation, "Clash of Clans" has entered a relatively stable state, and employees who have worked hard have received corresponding bonuses.

And the journey of the staff of Shuguang Games has started again, and they have to start making new games. This time, the time is not as tense as in "Clash of Clans", and everyone is a little more comfortable.

The second game of Suguang Games after "Clash of Clans" is "Boom Beach".

On Earth, Supercell, the production company of "Clash of Clans", has swept the mobile game circle with four games, with a revenue of nearly 30 billion US dollars in six years and a net profit of more than one billion US dollars. It was finally acquired by TX for nearly [-] million US dollars.

Supercell has 4 games in operation, Clash of Clans, Boom Beach, Hay Day, and Clash Royale, each of which has revenues in the hundreds of millions of dollars, some of which exceed $10 billion.

Among them, "Clash of Clans" occupied the top position of the revenue list for 1813 days, "Cartoon Farm" for 884 days, "Boom Beach" for 616 days, and "Clash Royale" for 558 days; more than 1 million people around the world are on Supercell every day. Playing in the game, active players log in to the game about 8 times a day on average.

What is the level of supercell's game data?
At the end of 2016, the DAU of all mobile games under TX was only 1 million, and supercell can reach the level of dozens of mobile games under TX with only four games, which shows how influential it is. It can be said that only four games Mobile games, supercell has already played all over the world.

(End of this chapter)