Entertainment starts from self-media

Chapter 342 Advertisement Body

The game "Clash of Clans" came out relatively slowly. It took half a year from the decision to make it to the launch. This requires continuous improvement of the stability and balance of the game, and an internal test before the launch.

The quota for the closed beta is basically Shuguang members, because the players have spent time playing, so this closed beta will not delete files. After the closed beta is completed, it will be the official advertising time.

As the most important work of Shuguang Group, the intensity of this promotion is unprecedented. Not only is Li Zhe himself advertising, but he also asks his artists to help with advertising.

Making games is serious, and advertising is also serious.

The previous games made by Suguang can only be regarded as allowing players to use fragmented time to play, but now the game "Clash of Clans" is slightly addictive, and it can not only be played well with fragmented time.

According to Li Zhe's understanding, this game is similar to stealing vegetables and parking spaces that were once all the rage, except that stealing vegetables has been turned into attacking other tribes to obtain resources, and these resources can upgrade one's own tribe.

Just think about the days of stealing vegetables and parking spaces. Some people are really crazy, and it is not uncommon to set an alarm clock to steal vegetables.

In fact, the competition of mobile games is very fierce now. None of the products of Shuguang Games can be in the top ten of mobile games for a long time. It is a successful game, but players can't play this game for a long time, they will get tired of playing it, and there is no addiction.

And this can no longer be said to be a stand-alone game. This is a game that needs to be played through the Internet. Stand-alone is just one of the modes. The real essence is the Internet.

The reason why online games are more likely to become a popular trend than stand-alone games is because it can connect every player through the network.

Humans are social animals. The reason why human beings are human is that they survive in human society. Humans need and desire to communicate, and online games can satisfy this point that people like to communicate.

Since "Clash of Clans" is a key project of Suguang Group, the amount of advertising investment has never been seen before.

Li Zhe personally acted as a model and shot a set of advertisements.

The content of the ad is as follows. First, there is a Clash of Clans animated ad. After the ad is played, Li Zhe is dressed as a militia character in Clash of Clans and speaks to the camera.

This advertisement is divided into several versions, Li Zhe's is just one of them, and there are others' versions, not only Li Zhe and his artists, but also Jiang Yuan also formed a husband and wife recommendation group.

"When someone from the company first came to me and asked me to shoot this commercial, I actually refused because I thought, you can't let me shoot it. This is a game I made, a game I made myself. If I shoot commercials by myself, it’s not self-promotion, so the audience will definitely scold me.

Later, people from the company talked to me. They said that since I led the game, it must have put a lot of effort into it. They also hope that the game can be liked by everyone. I think so. I am with everyone. I worked hard, and I don't want their hard work to be in vain. At the same time, I have confidence in this game, and I happen to have a certain reputation, so it's normal to shoot an advertisement that I made with my heart.Not only do I play this game, but I also let my friends around me try it together. Everyone’s response is very good, so I have more confidence.

I must like this game very much. In fact, I am the first player of this game, and my nickname is my name. If you also play this game and see my ID, please come and hit me. "

Jiang Yuan also shot an advertisement, and the content of the advertisement was similar to Li Zhe's.

After a commercial for Clash of Clans, Jiang Yuan wore the clothes of one of the game's characters, the Archer, for an interview.

"When my husband asked me to shoot this advertisement for the first time, I actually refused, because I thought, I am a housewife, a past star, and if you ask me to shoot, isn't it a sign of yourself? And This is my husband's game, I have to avoid suspicion, I think everything my husband makes is good, but after I boast about it, the fans think it's not fun, so they want to scold me.

Later, my husband talked me into moving me, saying that he himself made this advertisement, and if he wanted to scold him, he would scold him. After all, he made the game.If you want to scold me, you can scold my husband, so I took it.

I actually like to play this game, even if this game is not made by my husband, I still think it is fun. In fact, I am the second player of this game, and my nickname is my name. If everyone plays this game and sees my ID, Please also be merciful. "

Li Zhe and Jiang Yuan's advertisements were released first, mainly video advertisements on online streaming media, and they invested a huge amount of advertising expenses on several major video websites.

As for other advertisements, it is mainly the posting of posters, on the bus, bus length, subway stations, airports and other places with a lot of passenger traffic.

The effect of the video is quite strong, and it went directly to the hot search.

Hot searches are really commonplace, but no one said anything about Li Zhe buying hot searches. After all, too many people want to pay attention to his affairs.

Li Zhe has never done such a thing as buying hot searches.

'Li Zhe and his wife personally filmed an advertisement for the new product of Suguang Games'

The advertisement of Li Zhe and Jiang Yuan also aroused ridicule from netizens, and it was named "Li's advertisement body".

when. . . .At the time, I actually refused. This kind of style was ruined by netizens.

For example, the reply version: When I wanted to reply for the first time, I actually refused, because I thought, you can’t ask me to reply and I will reply right away. I have to think about it carefully, because this is what I want to reply. I edited it myself, after I send it out, I am afraid that netizens will scold me~~~~
Disco version: When I went to disco for the first time, I actually refused, because I thought, you can’t ask me to go to disco, I will go right away, and I have to think about it seriously, because I want to disco , it was me who jumped. After I jumped out, I was afraid that my parents would scold me when I got home~~~~~
Netizens are all talented. This 'Li's Advertisement' is popular. Many people use this kind of 'Li's Advertisement' to reply, which seems a bit playful. On Weibo, some people are also using this The ad body records the mood. Suddenly, it seems that many people know the ad body. At the same time, many people will also read the original version of the ad to see what kind of ad words can cause such a big response.

(End of this chapter)