Entertainment starts from self-media

Chapter 340 Profit Model
'Master Halogen' has always existed independently of 'Youjian Hot Pot', but because the boss of the two companies is Li Zhe, it makes people think that this is the same brand, but it is not the case, it's just that the two companies There is only cooperation.

In addition to opening a dedicated Lu Master store in every 'Youjian Hotpot' store, Lu Master has also started its own growth path.

Master Lu began to open stores in places other than 'Youjian Hotpot'.

In fact, Master Lu has already determined the development path at the beginning of its establishment. In the early stage, it relied on the customer flow of Youjian Hot Pot to gain popularity, because Youjian Hot Pot is still relatively popular, and there are often queues, and some people come here to see it for so long. If you don’t want to queue up, it’s no problem to buy some Lu Master products.

I have to say that Master Lu's food is all delicious, but the foodies here are either for the hot pot or for Master Lu.

The cost of opening a store for Master Lu is much lower than that of Youjian Hot Pot. However, in order to ensure the quality of products and services, Master Lu does not recruit franchise stores.

The model adopted by Master Lu is different from that of Youjian Hot Pot, because Master Lu can be sold online, which is the so-called fresh-locked package.

Offline, there are also fresh-locked packages, mainly for the convenience of carrying, and gift giving is also acceptable.

Master Lu chooses stores basically in places with a lot of traffic, such as high-speed rail stations, business districts, subway stations, wherever there are many people, the cost of the store is higher, but the sales will also be higher. There was an ad.

In fact, there are already several well-known cooked food stewed products companies in the market, with thousands of stores, each with different business models and different profits.

Take Juewei and Black Duck as examples.

As we all know, Black Duck adopts a direct sales model in terms of operation.

Currently, there are [-] directly-operated stores across the country.

Although, Black Duck also tried to operate franchise stores earlier, but because too many counterfeit products are not conducive to development, they finally adopted the direct sales model.

Through direct store sales, Black Duck strictly controls the production and production process of products, which not only guarantees product quality, but also enhances brand reputation.

Different from Hei Ya Wan, Jue Wei adopts the franchise business model.

The products are uniformly produced by Juewei, and then sold to franchisees at low prices in the form of wholesale.

Then, the franchisee manages and operates independently.

So far, Juewei has more than [-] franchised stores across the country.

During the entire joining process, the franchisee only needs to pay the joining fee and product cost.

In this way, franchisees have greater operating autonomy, but the corresponding gross profit of Juewei will decrease.

The difference in business model is the main reason for the gap in store size between the two brands, and it is also one of the reasons for the gap in net profit.

Hei Ya, which has fewer stores, has a higher net profit than Juewei, which has more stores.

Lu Master is different from these two stores. Both of them are frozen cooked food, while Lu Master has hot and cold braised food. It is more like a combination of spicy hotpot and cold dishes. The flavor is also different.

In the summer, the cold stew is easier to sell, while in the winter, the hot stew is easier to sell. The sales strategy changes according to the changes in the four seasons.

Master Lu is a healthy child, and he is also constantly developing healthily.

. . . . . . .

In foreign countries, many games require paid downloads, but in China, such a model is obviously difficult to establish.

But there is also a saying that goes like this: The most expensive thing is the free thing.

There is no private company that does not aim to make profits.

Just like anti-virus software and computer housekeepers, since the emergence of free software, anti-virus software with a fee model has been eliminated, which is the general trend.

So far, the games made by Suguang are free to download, and only free things can quickly occupy the market.

Dawning basically does not make money from games, but from game peripherals.

The characters that appear in bonus games are made into various peripherals, which is the same as anime.

Any popular game can develop into a big IP, which can lead to various peripheral products.

Of course, there are also games that can make a lot of money without relying on peripherals, and they don’t use a charging model, but a free + in-app purchase model.

In-app purchases are props in the game, which are very expensive and are also called krypton gold.

You can play without krypton gold, it takes time, but krypton gold is more fun to play, for some people who are not short of money, krypton gold is a natural thing.

"Fruit Ninja" was very successful, so naturally peripheral products began to be launched online.

However, "Fruit Ninja" has not been able to replicate the success of "Angry Birds". After all, fruits are plants, and there is no cuteness, so the desire to buy will drop a lot.

"Fruit Ninja" is actually a very good casual game, the gameplay is also very simple, and it is also very decompressive. I believe that as long as you have a smart phone, you will naturally want to play it when you see such an interesting game.

Li Zhe actually knows that if there is no paid download, the profit of "Fruit Ninja" will be less. It can only rely on some authorizations to obtain profits. A better profit model has not been found yet.

After all, the protagonist is a pile of fruits. If you add anthropomorphic attributes to the fruits, it will easily make people feel guilty. This is not in line with the sales routine. The purpose of the game is to let players relax their body and mind.

After absorbing the experience of "Fruit Ninja", Li Zhe thought of a very interesting game. This game is also free to download, but its in-app purchase profit is very high.

This game is Clash of Clans.

"Clash of Clans" is a game with very high playability. Even though it has been on the market for several years, it is still in the top ten of the world's mobile game list all the year round.

Many players will say conscience game when evaluating this game. It is precisely because of the balance of this game that the gap between paying players and non-paying players is very small.

How can players stand out in the game?
This requires you to experience the game carefully, master the game skills, and then invest a lot of time. It can be said that the impact of money can be said to be very small.

In it, all money can buy is time.

Players who do not pay are the same as those who are willing to pay, and they can reach the peak of the game at the end of the game. Those who pay may only need one day, while those who do not pay may take ten years.

This is the fun of upgrading, the struggle between the same level, and even if you lose the game, you will lose some props at most, and if you lose too much, you will enter the protection mode, and players can still play this game all the time.

(End of this chapter)