Entertainment starts from self-media

Chapter 331 Games
The release of "Zhuge Feiliu and Lingzhu" has received a lot of attention, which is not surprising. The pen name is also very spiritual. It is Li Zhe directly. He doesn't need a pen name. His name is the best advertisement .

This is not deceitful. Take comics as an example. The cartoonist also signed his own name, because it is indeed someone else’s work. Yes, they did not pay a price. Ghostwriting for your work?Won't writing it yourself make more money?Do you think you are not tired at work?

. . . . . .

Since we want to create a cultural and creative ecology, Li Zhe’s acquisition of Qixia Bookstore is only the first step. People’s cultural and creative ecology can have many nodes, from production to products for consumers to consume. A work with a complete world structure can Various products are extended.

Games are one of them.

Li Zhe also wants to make games. At present, the games in Shuguang's works are all developed in cooperation with others. He plans to own a game company of his own and develop games by himself.

A successful game is a money-sucking beast.Since he wants to make games, he needs to find programmers, artists, artist modelers, and network communication engineers. These people are actually not difficult to find. After all, the focus of making games is not these, but a good idea. Li Zhe has these ideas, just buy a game company.

When I was in college on earth, the beginning of this memory is a bit amazing. Other people’s memories of college are like when I was in college in Guangdong, when BJ was in college, and Li Zhe’s memories are directly from college on earth. when.

Li Zhe was also a game lover when he was in college. There is an interesting saying on the Internet, saying that the university chooses which school, and it doesn’t decide anything. The only thing that decides is which city you will play games in during the four years of college. .Li Zhe had played a lot of games, usually the students in the dormitory were playing, and he would play together, so he played the most popular games at that time.

Li Zhe had a lot of ideas in his mind, so the first game he chose to make was "Cut the Rope". This was a game that did not use special marketing expenses for promotion. Through word-of-mouth, it quickly gathered a lot of popularity. In less than a month, It has already exceeded 100 million sales. You must know that the development budget of this game is only a few thousand dollars.

But now that Li Zhe wants to do it, naturally he won't just spend a few thousand dollars. This game is just a small attempt. As long as he can try it, he will come up with more games.

"Cut the Rope" is an attempt, what about "Fruit Ninja", "Temple Run", "Angry Birds", these games are all casual games, these are also some big IPs, the development of peripheral products is incredible .

With the current ability of Suguang Group, it is still very simple to acquire a game company worth tens of millions. As long as the price is reasonable, it is easy to talk about anything.

Suguang Games was established soon, and the first game project was "Cut the Rope".

Once the game has an idea, someone will help you realize it in terms of technology. After all, the gameplay is the most important.

To be rich is to buy, buy and buy. It is said that everything is difficult at the beginning, but when you have enough assets, it is easier to realize your ideas.

'Dawning Group establishes Dawning Games'

'Dawning Group enters the game industry'

'Lee Chul's Blueprint'

The acquisition plan is not kept secret, and there is no need to keep it secret. If it is to be done, it must be done aboveboard. Some people say that games are something that harms young people, but this statement is not true.

You can be addicted to playing games. If you say that you have been harmed by games for a lifetime, then your life is actually the same. You can’t even play games, and there is nothing to say about being beaten by society.

There is a saying that goes like this: "You can't even play with a few textbooks in reading, but when you go out to society, who can you play with?" '

Moreover, the games Li Zhe makes are casual games, not the kind of games that are easily addictive. Basically, they are the same as anime, and peripherals are the main profit model.

There are many characters in the game. If people like these characters, would you buy a doll if they were made?
"Cut the Rope" is mainly to open up the market and let everyone know about Suguang Games.

Now that this game had an idea, the game was developed quickly, and then began to test. Li Zhe tried it himself, and it felt good. The game company acquired this time was originally engaged in mobile games. Although the sparrow is small, All internal organs are complete, there is no problem in terms of technology, what is lacking is only ideas.

It just so happens that Li Zhe, the boss, has a lot of ideas, which is complementary.

"Cut the Rope" was released soon. This is a free game. After all, the development cost is too low, and Li Zhe doesn't care about that little money. There are props to pay for, and the money earned is relatively small.

There's a saying 'what's free is the most expensive. '

"Cut the Rope" is an advertising channel. When the second game is released, you can push game advertisements through "Cut the Rope", which is also an additional publicity channel.

Every app can be regarded as a promotional channel. Some apps have advertisements on their startup pages, usually for three to five seconds, and you can choose to close them. The close button is just a decoration. It's over, it takes time for people to react.

After "Cutting the Rope" was released, Li Zhe naturally wanted to promote his product, and another advertisement was posted on Weibo.

Now, his Weibo advertisements are worth a lot. Posting a Weibo advertisement is worth hundreds of thousands. But come.

Li Zhe's advertisements are all good things. There is a saying that "Li Zhe's product must be a boutique". So far, his advertisements have been well received.

Many people downloaded the game because of this advertisement, and there are always many comments from different types of fans under his Weibo.

"The game is very fun, the experience is good, and the important thing is that it is free."

"Hey, what I wish I saw was an ad for your new song."

"Can you not do your job properly, play with things and lose your mind every day, have you forgotten the password of the old account?"

"It's really rich, so I bought it directly, and this time I bought a game company, and the game they made is quite fun."

"There are too many things, but it feels good, like it"

The number of downloads of "Cut the Rope" is increasing every day. This is word of mouth. As long as there is a good work, there will be people who like it. If it is shoddy, it will definitely lose credit, and others will not be fooled next time.

After "Cut the Rope", Li Zhe immediately brought out the money-absorbing behemoth of "Angry Birds". This is a big game IP, and its ability to absorb money is terrifying.

(End of this chapter)