Entertainment starts from self-media

Chapter 329 Acquisition
Dawning Group's cultural and creative ecological chain is dominated by "special photography + animation", which is like the Disney model, but the volume of the Disney model is very huge, reaching more than 2000 billion U.S. dollars, which is close to two yuan when converted into RMB. One trillion RMB.

The difference between Shuguang Entertainment and others is 100 yuan and 2 yuan, which is a big difference.

Disney has a slogan called "Disney that will never be finished". It has always adopted the "three-three system" in its business projects, that is, 1/3 of the hardware equipment must be eliminated every year, and 1/3 of new concept projects must be built to continuously provide tourists with Freshness.

In terms of profit methods, Disney is diversified, including food, housing, travel, travel, shopping, and entertainment. The industrial chain composed of movies, daily necessities, audio-visual, books and publications, computer games and other industries is creating a new era for Disney. A steady stream of business opportunities.

Use culture and capital to create a "lucid dream", develop a series of products around this dream, and then promote it to society in the name of culture. This is Disney's business ecological chain.

However, Suguang Group is not Disney after all, and the national conditions are different, so the model will naturally be different.

A large reason why Disney is huge is that it is a listed company, and it has grown itself through continuous acquisitions and mergers. It is simply an aircraft carrier that is constantly adding equipment.

Shuguang Group is not a listed company, and does not have much funds to acquire or acquire other companies, so it takes a different path. Li Zhe also knows that it is impossible for Suguang to stay listed forever, but it just needs an opportunity.

Li Zhe was thinking that he could not rely on his own strength to 'create dreams', but could invite others to 'create dreams', among which interesting dreams could be taken out, and a series of products could be developed around this dream.

The acquisition of comics and animation companies is just to let others help him build his 'dream', and what if he acquires a literary website, such as a story website, a novel website, or a comic website.

There is a concept called 'pan-entertainment', and the Disney model is a pan-entertainment.

After you have money, if you want to do things, you will naturally "buy, buy, buy". If you build your own website, how can you buy it quickly? Some large websites are not easy to buy. After all, the size of big websites is bigger than that of Shuguang Group. It's going to be big, so you can only start with a small website.

Li Zhe's approach is actually a step behind. Some companies are already doing such things, but the model is not obvious, and the liquidity is not as high as that of Shuguang Group. Although the size of Shuguang Group is not large, it really makes money , the profit is very considerable.

At present, Huaxia's cultural and creative ecological chain is showing a trend of vigorous development, capital has settled in one after another, and ultra-large-scale Internet companies have begun to deploy cultural and creative ecosystems and integrate online literature resources.

You know, in the world, the region with the most developed web literature is Huaxia.

Some people say that China's unique online novel culture is like Korean TV dramas, American movies, and Japanese anime. In foreign countries, websites that translate Chinese online novels have also appeared. It is said that some people in foreign countries have given up their addiction to online novels .

China has three relatively comprehensive cultural and creative ecosystems, each with a market value of tens of billions. They are Penguin Literature, led by the world's game industry giant and instant messaging giant Penguin, and China's second largest game company X Games. X Literature.

There is also Muma Literature led by China's largest theater chain and the largest film company Muma Group.

If Dawning Group wants to establish a cultural and creative ecosystem, the task is still very heavy, and there is a long way to go.

The ranking of Qixia Bookstore just entered the top ten rankings of novel websites, so there is reason for its existence. Its fantasy category and martial arts category are relatively popular, and it has a certain reputation among novel lovers.

Li Zhe is not selecting a website alone, but as a team. He can't just rely on his own vision, but also needs to listen to other people's suggestions.

Listen to the opinions of others, but reserve your own judgment.

The last website I chose was Qixia Bookstore, because it is the most suitable. Its capital chain is in crisis, the network environment is developing in a healthy direction, and many policies have been introduced, so many books on this website have been blocked, and the books have been blocked. Then There will be a phenomenon of loss of readers, the profitability of the website will also be affected, and investors will even withdraw their funds. If the capital chain cannot be continued, then the website will face the danger of shutdown and bankruptcy.

This is what many people don't want to see.

Qixia Bookstore is in the process of bringing in investors.

"We started paying attention to the site when the boss came up with the idea."

"The website has three founders, and later capital was introduced. Now there are six shareholders in total, and one of the shareholders has already withdrawn."

“The website is in arrears with manuscript fees and arrears with staff wages.”

"At the same time, we also started to contact these five shareholders. Except for Jiangshan and Zhu Meiying, who own the most shares, the other four have already expressed their willingness to transfer."

"How much money do we need for a full acquisition?" Li Zhe asked.

"Up to [-] million, including repayment of arrears and settlement of manuscript fees and salary arrears."

This is acceptable. It is ranked in the top ten anyway. There are readers and authors, and there are many books in reserve.

"What did Jiang Shan and his wife say? Want a higher price?" Li Zhe said.

"Yes, they are not happy with the price."

"The hearts of the people are so weak that snakes swallow elephants. If we contact them again, they may just want to sit on the ground and raise the price. They can't afford it. We are not in a hurry. They are in a hurry. At the worst, they can just change to another company. If not, we can contact the other company directly. We Isn’t there a list of candidates? Let’s quietly release our contact with other websites and see if they are in a hurry. This is a mess and not everyone is willing to take it,” Li Zhe said.

Li Zhe already has a certain business acumen, but most of the time it's just that he can't use it, it's not that he doesn't know it.

The people of Shuguang Group immediately followed Li Zhe's instructions, and began to try to contact the alternative website, and released the news. Now, the shareholders of Qixia Bookstore became anxious, and they were in a hurry.

The conditions given by Suguang Group are very good. As long as they sell the shares in their hands, the website can continue to operate, and they themselves will not lose anything because of this. Otherwise, when the website goes bankrupt and liquidated, these shareholders will get a share I can't even get the money.

Negotiations are like this, asking for a lot of money and paying back the money on the spot.

It also depends on who can't sit still first, as long as one party can't sit still, then the other party will take the initiative.

Under the operation of Suguang's team, instead of continuing to increase the purchase price, it lowered the price by 2000 million. In the end, Suguang acquired Qixia Bookstore for 8000 million.

(End of this chapter)