Entertainment starts from self-media

Chapter 293 Huolishaonianwang

Who will get "Huolishaonianwang"?

In fact, it doesn't matter, even if it is given away for free to the TV station to play Li Zhe, I am willing. Such a special drama is just to advertise the yo-yo.

Usually you have to pay the TV station for advertising, but when you shoot a special drama to advertise, it is the TV station paying you.

"Ultraman Tiga" was a great success, and this model has gradually become known to people, and some people have also begun to imitate this model, and want to make special dramas to advertise their own toys.

No one has done this before, so Li Zhe became the first person to eat crabs, and since he did this, people will naturally follow suit. The method of making money has never been a unique business for one person. Others have found a method. can also do.

But it’s hard to say whether this is done well or not.

"Huolishaonianwang" was sold to two TV stations at a relatively low price to broadcast simultaneously, one was the children's channel of Shonan TV, and the other was the children's channel of Asakawa TV.

The shooting cost of this drama is even lower, and the attention it receives is not as high as "Ultraman Tiga" starring Li Zhe. The actors are basically newcomers, and the TV station basically knows the routine of the special drama , has also become more rigid in terms of bargaining, and Shuguang Film and Television also sold the TV series at half-sale and half-free. There is only one request, to broadcast it as soon as possible.

Naturally, Li Zhe wanted to advertise his drama, and promoted it on his social account.

Li Zhe: It is a very good-looking TV series "Huolishaonianwang", which is suitable for teenagers to watch. If you are interested, you can watch it.

After such Weibo was sent out, many people commented immediately.

'Brother Zhe, can we have something affordable?Take a serious shot?Don't make these fake things, I'm over 30, you want me to watch this? '

'Gouzi, you've changed, Gouzi, you weren't like this before. '

'What about the new song? '

'What about the concert? '

'Are you in it?I'll have a look. '

'You've become a businessman, and you've really got your money's eye. '

In the whole drama, Li Zhe is only the screenwriter, he is also the producer, and the rest has nothing to do with him. This advertisement may not be of much use, because there are relatively few children playing Weibo, but he has to keep his attitude correct. ah.

Netizens and fans have criticized Li Zhe a lot. It seems that there are not many who want to join in. Many people say that Li Zhe is smashing his own brand by doing this. A good song is not long, and a good actor is not suitable. What kind of businessman can't produce some new works properly?

Li Zhe couldn't refute the fans' comments. No one understands what he is doing now. It doesn't matter, as long as the children understand him.

As long as children like the show "Huolishaonianwang", then his yo-yo can be sold.

He is serious about doing business, and he is also serious about selling toys.

"Huolishaonianwang" is broadcast, and the plot is relatively simple.

The story happened in Jianghai No. [-] Middle School.Gao Dashu is a physical education teacher working there. Entrusted by the school, Gao Dashu formed a yo-yo team named "Jianghai Team", preparing to participate in the autumn yo-yo competition to be held a few months later.Li Fei grew up in a foreign country since he was a child. After returning to China, he transferred to Jianghai No. [-] Middle School and became a member of the team.

The captain of the team is a boy named Mai Jun. Li Fei's unruly and free-spirited personality caused fierce conflicts between the two.In the end, with the efforts of Gao Dashu, the two children who were also full of talent and talent shook hands and fought side by side.The enemy they have to face is Li Fei's old enemy, Mike, who has won the American Yo-Yo Championship. Facing this powerful opponent, the two teenagers led the team to show amazing fighting spirit.

Such a simple TV series, children watch it as crazy and cool, but adults watch it, it feels very secondary, which is why this drama is broadcast on children's channels The reason why Asakawa TV broadcasted "Ultraman Tiga" before is entirely because of Li Zhe's starring role, and the plot of Ultraman is not too young.

Perhaps only Li Zhe knows that as long as this TV series can become popular, the yo-yo trend will immediately sweep across the country, and then the whole world.

On the first day of the broadcast, the ratings were naturally not too high, but they were not low either. The two TV stations broadcasted at the same time, and the combined ratings could reach 0.6%. This result is really not low. After all, it is not a big production. They are also newcomers.

That night, on the relevant movie forums, some people began to rate this drama, but those who rated it became a little bit hostile. The whole drama only scored 5.5 points, and there were many people who rated [-] point.

Those who give one point are indeed too much, no matter how bad they are, they can't be so bad.

Some people are starting to complain about this show.

"This is a children's drama, the purpose is to sell toys, and the target customer group is children around 10 years old. Children like it, and the three views of the drama are correct. You uncles and aunts came here to rate, it's really a bit Strange."

"The army of children is watching TV silently, and the ones scoring may be some parents who are about to spend money to buy yo-yos for the children, ah ha ha."

"This is a youth drama. It's only suitable for younger age groups. There's no need to be so extreme. After watching one or two episodes, although the acting skills of the male and female protagonists are a bit embarrassing, the appearance is not bad."

At the same time as this TV series was broadcast, Shuguang Toys had already made arrangements in advance. With the previous experience of "Altman Tiga", the supply of goods is absolutely sufficient this time, and Shuguang Toys is no longer the previous Shuguang Toys, the scale has expanded a lot, and I have the confidence to deal with various things.

Moreover, this TV series is not broadcast on a weekly basis, but two episodes a day, so that children can enjoy watching it at once. There are a total of forty episodes, and the effect will come out quickly.

When Shuguang Toys was making toys, it also produced a yo-yo play manual, which contains many ways to play and moves for children's reference. Types of toys are much more playable.

This toy can also be used for competitions, so children who like to compare will naturally like this toy.

In three days, the yo-yos produced by Suguang Toys appeared in stationery stores and toy stores all over the country, and the posters of the TV series were also pasted up, and the toys were placed in the most eye-catching places.

Considering the spending power of children, the pricing is not too outrageous, and it is also divided into grades. There are corresponding products for each price segment, ensuring that children can buy their favorite toys within their own ability and ensure happiness. childhood memories.

(End of this chapter)