Entertainment starts from self-media

Chapter 256 International Endorsement
If you offend the boss, all you lose is a job. If you offend a customer, all you lose is an order. Yes, there is only one person in the world who can be offended: you show her face, you complain to her, you If you contradict her loudly, or even throw a bowl in front of her, she will not bear any grudges against you. The reason is very simple, because she is your mother.

In Li Zhe's family, Li Zhe has the final say on major matters, and Jiang Yuan has final say on small matters, but after being married for so long, nothing major has happened, in Jiang Yuan's view, they are all trivial matters.

Jiang Yuan is the absolute authority. So far, no one has dared to disobey her wishes. Children sometimes commit crimes, and Jiang Yuan always has a way to deal with them.

Sometimes Li Zhe's sincere words are not worth Jiang Yuan's glare.

Love is a feeling, it has nothing to do with the length of time.

This sentence makes some sense when you first hear it, but if you savor it carefully, it is simply the true meaning of the world.

Li Zhe released a new album, which became popular on the Internet. Slowly, his songs can be heard in the streets and alleys. This is the expression of the popularity of the songs.

In addition to selling 300 million copies that day, in the next few days, due to word-of-mouth fermentation, more than 200 million albums were sold one after another, and the total sales volume has reached more than 520 million.

This sales volume broke the record and broke the sales record of all digital albums in China so far, which surprised many people.

In fact, it's not surprising that sales have grown so fast, not only because the quality of this album is really good, but also because more people are willing to pay.

This can be compared to movie box office.

More than ten years ago, movies with a box office of over 500 million were considered big hits, because there were very few people watching movies, and the total box office for the whole year was only a few billion.Nowadays, only movies with a box office of over [-] billion are considered popular, because the total box office has exceeded [-] billion, and some extremely popular movies can reach several billion.

With the increase in album sales, Li Zhe's popularity soared, and related cooperation naturally came to him.

Li Zhe had a lot of endorsement contracts before, but these contracts are generally only signed for one to two years, and once the contract is over, most of the endorsement contracts need to be renegotiated.
In fact, Li Zhe has lost a lot of endorsements, because of his quiet relationship before, he can be regarded as cheating the endorsement business, but it is not too serious, because after signing the contract, Li Zhe performed according to the contract. He has always attended the activities that should be attended, but he has not done more things.

Li Zhe Studio.

"International luxury brands have come to our door. They are selecting spokespersons in China and have proposed cooperation." Wu Xiaoxiao said.

What came to my door was the brand name Nanbovan, which means No. 1. It is a world-renowned luxury brand. It was founded in Paris, France by the world-renowned fashion designer Adeline Nanbovan. They operate many luxury goods. , men's clothing, women's clothing, watches, perfumes, cosmetics series.

This time, I came here mainly to talk about the endorsement of men's clothing. You must know that before this, Nan Bowan had not found a contemporary spokesperson from Huaxia.

If the negotiation is successful, Li Zhe will become Nan Bowan's first Chinese local spokesperson, which is also a plus for Li Zhe. This cooperation can be regarded as mutually beneficial.

Logically speaking, considering that spokespersons also have an impact on the brand, they generally do not choose spokespersons directly, but usually start with close friends of the brand.

There are generally three types of star-brand cooperation, brand spokesperson, brand ambassador, and brand friend. Although there is no clear distinction between the three, it is generally believed that the spokesperson is greater than the image ambassador than the brand friend. This is from the depth of cooperation. from the degree.

The brand spokesperson is the most closely related to the brand, and the spokesperson is closely related to the image, tone, market and target group of the brand.In most cases, the image of a brand spokesperson will appear in brand advertisements and major events accordingly.Brand spokespersons are divided into regions, such as global spokesperson, Asia-Pacific spokesperson, and country spokesperson.

In fact, brand spokespersons are not only different at the regional level, but also divided into full-line products or series of products. The content of the cooperation between the two parties will be different due to different endorsements.

Brand image ambassador refers to the cooperation with relevant organizations of enterprises, institutions, public institutions and governments.Relying on the strong social influence and personality charm of the ambassador himself, carry out relevant promotion and publicity work for the units or activities he endorses.

In most cases, brand ambassadors and brand spokespersons have their own responsibilities. They use their social influence and personality charm as the brand to carry out relevant promotion and publicity work for different regions.Brand ambassadors also include titles such as brand promotion ambassador, brand image ambassador, etc., which need to be distinguished by the content of cooperation between the brand and the star.

Brand friend is the simplest stage of cooperation between celebrities and brands, and it is an entry-level one.Of course, there are many celebrities who have crossed the entry-level and advanced levels and went directly to the ultimate spokesperson. Li Zhe is an example of this.

A major role of brand friends is to “bring goods”!Generally speaking, celebrities with the title of brand friends will carry the brand's products to various promotional activities to achieve brand exposure through the celebrity's own influence.

In most cases, celebrities with the title of best friend of the brand will bring the brand's products to participate in various promotional activities. The brand achieves brand exposure through the influence of the celebrity itself, and the celebrity also uses the brand aura to increase popularity, which is a mutually beneficial relationship. cooperation method.

Now that Nan Bowan intends to choose Li Zhe as the brand spokesperson, it is conceivable how much he expects from Li Zhe, probably because of his influence.

Li Zhe once had a TV series that not only became popular all over the country, but also spread to the surrounding areas of China, and it was also well-known in Europe and the United States.

Although Li Zhe rarely travels abroad, there are indeed many people who know him abroad.

"I will try my best to facilitate this cooperation, which is also a help to us." Wu Xiao said with a smile.

Wu Xiaoxiao now has the air of a strong woman, and she speaks a lot more confidently. Mainly because her position makes her more confident. In the past, when Li Zhe was not very famous, she might have to be cautious in doing things. But now that Li Zhe is famous, there is no need for her to restrain her hands. Of course, it does not mean that she can act arbitrarily, but there is no need to beg her grandfather to sue her grandma, and there is no need to tolerate too much.

People will naturally change when they have confidence. Take a country as an example. When it is weak, it needs to be patient. But when it becomes strong, it will not be easy for others to show off their power. When it is time to take action, take action.

(End of this chapter)