Entertainment starts from self-media

Chapter 123 First Digital Album

There was a lot of controversy about the Huaxia style, but after He Jiaming's long article came out, the controversy was much smaller. He is a bit like a big brother who puts things in order, and is also a senior who takes care of newcomers.

The relationship between Li Zhe and He Jiaming has always been good, and we have known each other for half a year, and we have met many times during the period, and the two of them don't talk about other things when they meet, they only talk about music, this can be regarded as friendship through singing .

Li Zhe only saw it after He Jiaming's long article was published, and his fans forwarded it and @ him. He read the whole long article and was slightly touched. He Jiaming's attitude in the long article was clear, that is, to Very much Li Zhe.

After reading it, Li Zhe called He Jiaming directly and thanked him personally. The two didn't talk much on the phone, and we should talk about more things when they meet.

In fact, true friends are like this. They may not have much to talk about at ordinary times, but when something happens, they will definitely come out to support them.

In the early morning of May [-]th, Li Zhe's new album opened up purchase channels. It can be purchased on the top three music platforms. The price is [-] yuan. When converted, the price of a song is [-] yuan, which is higher than what he usually publishes. A single song priced at one yuan is much more expensive.

At the same time, the physical album can also be purchased online. The price is [-] yuan, and there are only [-] copies. It comes with photos and lyric books. Some of them can be signed. Li Zhe signed [-] copies. Whether you can buy it depends on your luck. Yes, the probability is quite high.

Whether the physical album can be sold out is a problem. Li Zhe has never done such a big deal.

Physical albums are actually bought by fans as souvenirs. They usually don't dismantle them and just take them home for collection.

Because a digital album is going to be released, Li Zhe specifically went to understand the difference between a digital album and a physical album.

In China, digital albums have a shelf life. Food can no longer be eaten after its shelf life. Digital albums no longer have the same value as when they were purchased.

The quality guarantee here is more about the service value of the digital album. The full release of the album means that the value-added service value at the time of purchase is given up, leaving only the music itself and the corresponding communication space.

During the warranty period, people who don’t buy can’t hear the songs in the album, but Li Zhe’s digital album has a shelf life of three months. Only after three months, passers-by can try it for free and then download it for a fee.

Digital albums are a product of the digital age. With the development of the times, physical albums have come to an end, similar to vinyl records in the past, and more fans buy them for collection.

Digital albums are a model of fan economy, which seems to be similar to "members watch one day in advance" on video sites.

There is a big difference between physical albums and digital albums. From the perspective of ordinary consumers, as long as they pay a fee, they will want corresponding returns. Buyers have certain expectations for the products.When buying physical albums in the past, people might buy them based on factors such as the singer's reputation, style, packaging, etc. In addition to listening to them, they can also collect them or give them as gifts to others.The album can be held in the hand and has a certain weight, which is also part of the physical value.But now that we have digital albums, it seems like there is nothing we can do except listen to them.Once you hear music you don't like and feel it doesn't meet your expectations, it's basically impossible to return it for a refund or give it to someone else.

The sales of digital albums are generally not too high. For example, Jiang Yuan's "Angel Among the Devils" has sold 100 million copies so far, or it is almost the sales limit of her own albums. Some are more famous than her, and the fan base is larger than Her taller stars will be more, probably around 200 million, which is already at the level of a king and queen.

Of course, there will be situations where fans make repeated purchases of digital albums, and music platforms also allow this situation. After all, music platforms want to make money, and fans want to help their idols earn data.

Except for fans, most ordinary users will not buy a certain album repeatedly. Their demand is the music itself. After hearing the work, the main goal is achieved.Compared with the price of tens to hundreds of yuan for physical records, the price of digital music albums is 2 yuan to 20 yuan, which is relatively close to the people.

Fans are not all brain-dead. This kind of repeated purchase of digital albums is only a waste of money. I am afraid that only those who really don’t treat their money as money can do it, and they need their fans to judge their loyalty by the number of digital albums they have purchased. Artists, for the most part, are like that.

Some traffic artists will really do this, for example, to distribute tickets to fans for an event that their idols will participate in. There are still many conditions, such as fan rankings, only fans, and proof of purchasing more than [-] digital albums .The first two are quite normal, but buying more than [-] digital albums is a bit ridiculous. After all, buying them is useless, and the shelf life will expire. This is Chiguoguo's money-taking behavior.

For example, Huang Zifan, his family did this.

Li Zhe does not require his fans to do anything for him. For example, some Liu Liang celebrities will brush their data on Weibo or major video websites. He does not need it. He thinks these are meaningless. He did not do this before. With these data, when there is no traffic, people who should be popular can still become popular as long as they have works.

He also discussed all these with the head of the fan club of 'Born for Philosophy', and the other party also agreed.

In fact, Li Zhe doesn’t need fans to spend too much time for him. He usually reposts and reposts Weibo, blowing rainbow farts and so on. Pay more attention to his works, and then it’s all right. As long as you pay attention to his works, it’s the biggest thing for him. Support, and the head of the fan club of 'Born for Zhe' has also done a very good job. After all, Li Zhe's works are very diligent, and it takes a lot of time for fans to pay attention to the works.

In the early morning of May [-]th, Li Zhe's studio.

Li Zhe himself is also there, looking at the sales on the purchase page together, and looking at the data pages of the three music platforms together, the data keeps changing.

The album sales channel is open for 10 minutes.

"Breaking ten thousand~!" Someone shouted.

Breaking 10 in 1 minutes is nothing to some top traffic celebrities. Others may break [-] in [-] minute, but it is definitely a good result for Li Zhe.

You know, before this, he ran a few announcements, and the title song was "Blue and White Porcelain", and this song was discussed by many people yesterday and today, and more and more people know about it.

"Blue and White Porcelain" itself is a very good song, this is undeniable, and about the genre of "Huaxia Feng", Li Zhe has already warmed up before, and the songs he released before are all well-received. Praise, there are really many people who like it.

Some people can be popular all over the country with a single song, and Li Zhe's songs are also enough for him to be popular all over the country, but before this album came out, there was no data to show it.

Now that the album "Huaxia Feng" is out, people who liked Li Zhe's songs before will naturally want to listen to it. If someone is willing to pay for the new song, it is a sign of success.

There is no limit to the number of digital albums to be purchased, and there is no panic buying. People who bought it at the beginning are basically fans who really like Li Zhe. Among them, there may be die-hard fans who buy a lot for Li Zhe. This is a spontaneous behavior.

And the physical album has not been the focus of attention. After all, this album is mainly a digital album, and it is an online route. The offline physical album is only 100 million. After all, it is limited to [-] copies.

In fact, there are more hardcore fans on the physical album side, which is really a lot, because the 3 albums have been sold out within [-] minutes of the first.

"Why do you still buy the album of a person like Li Zhe? He sings so badly, you guys get out of the way, don't let his singing hurt you, let me buy it, let him torture me, buy one, Buy one, buy one."

"Buy, buy, buy, talk about important things three times."

"Are you wolfdogs?"

"We used to be brothers and sisters, but now I want to strangle you to death, bastard, the hand speed is too fast."

"Oh my god, I'm stuck, I'm stuck, my time, oh, it's gone with one swipe, 0 cards, shit, you guys are crazy, woo woo woo."

"A group of single people, if my wife hadn't just made a boyfriend, you thought you could overtake me, forget it, beg, beg, beg, really beg."

The people in Li Zhe's studio have been paying attention to the data on the three major music platforms. The data has been rising steadily. It broke through 10 in 15 minutes, and then suddenly started to soar. It broke [-] in [-] minutes.

This phenomenon probably means that those who did not grab the physical album bought the digital album.

For real fans, there are more people who buy physical albums, just like there are still people who like to buy vinyl records, not for listening to songs, but for collection. Digital albums can’t be collected, but physical albums can. .

(End of this chapter)