prodigal director

Chapter 143 Aren't you deliberately embarrassing others?【Wan Geng Subscribe】

After the production of "Infernal Affairs" is completed, it can be arranged to be screened after passing the review.

Hao Huan does not have to do the movie's promotion and theater cooperation himself. He is now going to Lucky Pictures just to explain these things in person.

And now, with only 20 days left before the summer vacation, "Infernal Affairs" is going to be released in the summer vacation, and the time is neither too tight nor too slow.

……

Good Luck Films.

In the manager's office of the Marketing Department and Publicity Department, Hao Huan ordered: "This time, the theater chain can only give up to 45% of the share, and the distribution share of Lucky Pictures is still 10%. On the basis of 45%, you can press as much as you can, and the saved share can be divided into Good Luck Films."

Gu Zhaohong nodded and said: "I will discuss the cooperation with the theaters in person next time. This time, the star lineup of "Infernal Affairs" is unprecedentedly strong, and the major theaters will not miss this piece of the pie, so they should be able to share the 40% share." Accept, but in terms of ticket prices, they may increase the price a little bit, which range do you think is better for the ticket price regulation this time?"

Hao Huan said: "Just follow the ticket price of "Return to the Soul Night"."

"it is good."

Gu Zhaohong wrote it down, and then reported: "This time the summer vacation is even more intense than the Spring Festival, and "Risk in Time and Space 3" produced by Lionsgate Films in Hollywood should be the strongest opponent!

The first and second parts of "Cracks in Time and Space" both won more than one billion yuan in the domestic box office.According to my research, the special effects cost of "Cracks in Time and Space 3" will exceed the sum of the special effects costs of the previous two films, so the 3D experience of this film will definitely be particularly shocking, far exceeding the previous two films.

The advantage of 3D movies is that during the release period, they can avoid the loss caused by pirates, because the quality of candid shots of 3D movies is very blurry.

Compared with "Crack in Time and Space 3", our 2D version of "Infernal Affairs" suffers a bit in this regard.

Coupled with the fact that "Infernal Affairs" has such a luxurious star lineup, there will definitely be many pirates who will focus on "Infernal Affairs" and release pirated resources on the Internet as soon as possible.

This is currently unavoidable.I can only send people to keep an eye on the network trends, and try to block the pirated resources as soon as they are discovered. "

Hao Huan nodded and said: "This is indeed a headache. It seems that I will have to consider 3D movies in the future."

Gu Zhaohong asked: "How do you plan to arrange the announcement of "Infernal Affairs"?"

Hao Huan signaled, "I want to hear your suggestion."

Gu Zhaohong said: "I suggest that you take the leading team to participate in those popular variety shows. There are 4 actor and 1 actress bonuses. Any variety show wants to catch this wave of popularity. In this way, the promotion of variety shows is not needed at all. Spend money, even if these variety shows pay a little appearance fee, they will be happy, if you want to be promoted on the show, I can immediately contact the major variety shows and negotiate with them."

Hao Huan squinted his eyes: "To be honest, I don't really want to participate in variety shows, but what you said, it seems that it is indeed a way to make money without losing money.

4 movie kings and 1 movie queen, under normal circumstances, it would cost at least tens of millions of yuan for a variety show to invite them to record a show, right? "

Gu Zhaohong said: "Under normal circumstances, you really need to pay so much appearance fee. Take Huang Hao as an example. The variety show he participated in was paid 240 million yuan per episode, which is actually considered cheap. After all, the veteran actor, the popularity The traffic is now not as good as those well-known little fresh meats, and the most expensive appearance fees of those famous little fresh meats have been called 1000 million yuan for the first recording."

"Awesome!" Hao Huan also admired.

Gu Zhaohong continued: "But you also have to watch variety shows. Some variety shows invite celebrities without paying appearance fees. For example, "Star Camp", as a representative of domestic traffic variety shows, many stars participated in the recording with zero pay. Because of the large traffic and high exposure, even if there is no appearance fee, many stars will want to be on this show.

If the crew of "Infernal Affairs" wants to appear in "Star Base Camp", they will definitely welcome them, but in terms of appearance fees, even if they are willing to give them, they will not give much. It is estimated that it will have to be paid by the sponsor. "

Hao Huan thought about it carefully, and said: "Well, you can contact a few popular variety shows and see what they think. If I lead the starring team to participate in their shows, I can earn tens of millions of appearance fees If so, I don't mind."

Gu Zhaohong said: "Okay, I will contact you later, anyway, there are still 20 days before the movie is released."

Hao Huan asked: "Apart from variety shows, do you think there are other places that need to be invested in publicity?"

"We media publicity and online publicity cannot be saved. My suggestion is to omit offline publicity and focus on online publicity. The cost of publicity this time is actually not too much, because now your reputation has passed "Returning Soul Night" "Successfully typed out!
Now, in less than a month after "Return to the Soul Night" was aired on Aiyi Video for a fee, the online box office has earned 5.3 million yuan, setting an astonishing record of more than 1 million paying users!

Therefore, for online promotion, Aiyi Video can invest a sum of publicity funds, and for other social platforms, it is enough to have the self-media and water army of Lucky Films for publicity. "

Hao Huan nodded and said: "Then make arrangements as you said. You can contact the variety show and tell me the situation. Then I will consider whether to notify the leading stars to attend."

"Okay, how about setting the online promotion cost at around 5000 million this time? It's about the same as the promotion cost of "Happy Ghost", but the effect will definitely be better than "Happy Ghost"."

"no problem."

Everything is ready, Hao Huan reminded again before he was about to leave: "Remember the cooperation between the theaters, the box office share can be up to 45%, Dynasty Cinemas can directly give them 45% share, other theaters can get less , in short, it is impossible to give them 50% of the share."

"Understood." Gu Zhaohong replied solemnly.

"Well, if you have any questions or progress, just contact me directly."

Hao Huan left Lucky Pictures.

Now that he has box office guarantee, he is qualified to fight for more benefits with the major theaters on the theater side.

So it's understandable to strive for more benefits for yourself. Although it feels like that to get 5% more box office revenue, but he has more movie works, and after a long time, it is not a small sum of money!
At the very least, the extra 5% of the box office share is enough for him to pay all the employees of Red Ear Film and Television Company a year's salary.

Driving the car, Hao Huan was looking forward to the arrival of summer vacation.But when he thought that "A Crack in Time 3" would also be released in the summer vacation, he realized the pressure.

Movies with big production, big scenes and great special effects, as long as the plot is not too mentally handicapped, then the box office will not be so low.

"I have to consider 3D for my next movie! Movies with 2D quality are indeed too easy to be targeted by pirates."

Hao Huan habitually talked to himself, just like "Returning to the Soul Night", which premiered on the morning of the first day of the Lunar New Year, and there were already many gun version videos in the evening. The gun version videos here refer to those in theaters. The pirated video was recorded and published online first.

Most of the video quality of this kind of movie is very blurry, but sometimes, individual pirates can shoot high-definition gun version videos, so many viewers who have watched pirated movies will not go to the cinema to watch them .

And 3D movies, you can avoid this situation.

"However, on the piracy side, if the Lucky Group keeps an eye on it, it is still easy to block the pirated resources from the entire network."

Hao Huan is actually not worried that piracy will have too much impact, but thinks that 3D movies are indeed much better in terms of anti-theft.

The reason why "Decisive Battle" has achieved such a high box office and set a new domestic box office record is also because it is a 3D movie, so the pirated version of the video is too blurry to watch directly. Those audiences who want to watch this movie, if If you want to get a comfortable viewing experience, you can only go to the cinema to watch it.

On the way back to the company, Hao Huan hesitated for a while, but decided to go to Shudian Film and Television City to check on work, to see if Wang Lexin had made any obvious progress in filming "Saw 2" for two months.

Speaking of which, I haven't seen this idiot for quite a while!

Recently, I was busy with the post-production of "Infernal Affairs", and she was busy filming "Chain Saw 2", so that in the past two months, in addition to reporting some shooting progress and some difficulties encountered during the shooting process on the phone and mobile phone Besides, I haven't seen her.

If he hadn't trusted this guy, Hao Huan would have suspected that she had run away with the money!

After arriving at the film and television city.

In order to avoid being recognized, Hao Huan took the initiative to put on a mask this time and walked towards the filming set of "Saw 2".

It was already 4:[-] pm.

After sneaking into the studio, Hao Huan monitored Wang Lexin's directorial work from the outside.

"Crack! Look more natural, don't be too stiff! Do it again!"

"Stop! Fear is not like this. Take a look at how the actors in "Returning Soul Night" express their fear emotions, and then compare your process. You can see how exaggerated and embarrassing your emotional reaction is!"

"No, you still don't know where your problem comes from! Come over and look at how others perform fear, and then look at the way you just performed! The details are too different, including eyes, facial muscles, and body movements. Reactions, those are the details that reflect fear, feel it carefully!"

Wang Lexin criticized seriously, the tone was familiar to Hao Huan, a bit like he was imitating his tone when criticizing actors, but he lost to himself in the air field, that kind of pretending to be serious, pretending to be fierce , compared with the really serious and fierce self, it is simply the difference between a real tiger and a paper tiger!

The actor was about to collapse, and he suddenly said: "Director Wang, I heard that when director Hao Huan criticized the actors for their poor acting skills, he would come off the stage to demonstrate and teach, why don't you also go off the stage to demonstrate and direct me, otherwise I won't I know how to play this scene well!"

Wang Lexin said fiercely: "I won't show you a demonstration! I don't know how to act either! I only know that your emotional expression is not in place, and you just need to obey the director's arrangement and think hard about how to perform this scene well!"

The other party smiled wryly, well, you are the director, so you can do whatever you say!
"Get ready to do it again."

Immediately afterwards, Wang Lexin's tone eased a bit: "It's a little better this time, you should brew your emotions again, think about what you are afraid of, it's best if you enter into the role, and feel that you are really going to be killed in the next second That's it! Then you can play this emotional reaction well!"

The actor has gone from collapse to irritability. How many times has he performed this scene?
Aren't you deliberately embarrassing people!

He said dissatisfied: "I tried my best, I can only act so far, I can understand what you say, but I really don't know how to adjust it!"

Wang Lexin had a headache, and she didn't know how to let the other party act well in this scene, she only knew that this actor failed to express the emotion of fear well when performing this scene of escape from death!

At this time, a familiar and reassuring voice suddenly came from his mind. Hao Huan took off his mask and said in a cold tone: "Now, do you know how to adjust?"

Whoop!
The actor's face turned pale in an instant, and invisibly, the nervousness and fear were perfectly expressed!

Wang Lexin turned her head sharply, and when she saw Hao Huan standing behind her, her pretending serious face instantly became ecstatic.

"boss!"

she cried out excitedly.

(End of this chapter)