I contracted the entertainment industry

Chapter 104 Don't Look at the Advertisement to See the Curative Effect (Part [-])
"Don't worry, Minister Liu, my case is a good one. If it wasn't for Qing'er's sake, I wouldn't even give it to you, really!"

Alas, if you don't listen to Mu Feng's words, Liu Hai still has confidence in him. After listening to him, there is only one feeling, that is, it is unreliable.

This tone, this expression, is only when you are bragging, Mu Feng, Mu Feng, at the critical moment, you must not lose the chain.

Liu Hai silently prayed in his heart!

"Mr. Mu, did you forget to bring something?" Ding Kun asked with a smile.

As for the advertising plan, even if you don’t bring a computer to display it, you must at least have some information, right? There’s nothing here, what are you doing?

"Forgot to bring something? No!" Mu Feng shook his head.

"Then where is your plan?" Ding Kun asked curiously, could it be in the USB flash drive?

After being reminded by Ding Kun, Liu Hai also realized the problem, yes, why did Mu Feng come here empty-handed?

"Oh, you're talking about the case, here it is." As he spoke, Mu Feng pointed to his head.

"Hehe, Mr. Mu really knows how to joke." Ding Kun suddenly had a bad feeling, thinking that this guy can't be so out of tune, right?

Mu Feng shrugged and said, "I'm not joking, it's all in my head."

Hearing this, Liu Hai and Ding Kun were both dumbfounded, I'm going to fuck you, you are crazy, you have a fart in your mind, you have to write it out and show it to us.

Proposal!
Not the idea of ​​riding a horse!
A planning proposal requires specific steps, market analysis, launch goals, capital budget, effect estimation, and risk assessment, so that it can be considered qualified.

Liu Hai swallowed a mouthful of saliva, and said with a fake smile: "Brother Mu, you haven't settled the case yet, it's okay, we can wait."

He originally wanted to give Mu Feng a step down, but Mu Feng refused to go on the road at all and said bluntly: "No need to wait, I'm still in a hurry to use money."

Liu Hai rolled his eyes, since you are short of money, you have to make a case and come out, there is no fart, why give you money?

Seeing Liu Hai and Ding Kun frowning with questioning expressions on their faces, Mu Feng said, "What do you mean? You don't believe me, do you? Forget it, I'm leaving."

"Hey, brother Mu, don't worry, we don't mean that." Seeing that Mu Feng turned to leave, Liu Hai hurriedly stopped him.

"Then what do you mean?"

"us……"

"Mr. Mu, since there is no case, can you tell us your thoughts?" Ding Kun asked.

"Are you sure you want to listen? One million is not a small amount."

Ding Kun smiled and said, "If one million can buy an idea, I don't think there is any problem at all."

"Okay! I like a prodigal like you!" Mu Feng snapped his fingers.

As soon as these words came out, Ding Kun's head was full of black lines, thinking where did this come from, did he forget to take his medicine when he went out?

Liu Hai was also made to vomit blood by Mu Feng, brother, I'm calling you brother, please be normal, I beg you.

I saw Mu Feng walked to the desk, picked up a pen and a piece of paper, and just wrote down a sentence so casually.

"Izu milk tea sells more than 3 million cups a year, and the cups can circle the world when connected. For seven consecutive years, it has led the country in sales. It tastes good, and of course it is more popular."

This is the classic advertising slogan of Xiang Piaopiao Milk Tea, and it is perfect for Mu Feng to use it here.

However, the original advertising slogan did not have "good taste, of course more popular", that was added by himself.

Liu Hai and Ding Kun looked at each other, neither of them understood what Mu Feng was doing, but they wanted to see what tricks Mu Feng could play.

"Mr. Liu, this piece of paper is my plan. To put it bluntly, it is just one sentence. You just need to add this to ensure that the advertising effect will be heaven-defying."

Hearing Mu Feng's words, Liu Hai hurried forward, took the paper he wrote and read it, at the same time, Ding Kun also moved over.

One minute later, Liu Hai shook his head in disappointment, and said, "Brother Mu, you're obviously not good at this."

"Oh? No? Why?" Mu Feng said with a smile.

"First of all, Izu milk tea has not sold more than 3 million cups. Secondly, this brand has only been established for seven years. How can it be possible to lead the sales for seven consecutive years? What kind of cups can be connected to circle the earth? This is obviously nonsense Bar."

"Minister Ding, what do you think?"

Mu Feng did not answer Liu Hai's question, but turned his attention to Ding Kun.

"There are bright spots, but there is a meaning of fraudulent marketing, which is inconsistent with our company's philosophy, and just like what Minister Liu said, this advertisement is very unreasonable." Ding Kun said seriously.

After listening to the opinions of the two, Mu Feng couldn't help laughing: "What is the point of advertising? Creativity! The advance of creativity is to break through the inherent thinking, find new ways, and create brand influence with unconventional concepts."

"In the past, milk tea advertisements focused on the promotion of taste, ingredients and nutrition, but in order to achieve unexpected results, there must be extraordinary breakthroughs. Sales volume is undoubtedly the best publicity."

Ding Kun frowned and said: "But more than 3 million cups is too exaggerated. Let alone a year, we haven't sold so many cups in total."

Since the establishment of Yuanwei Izu Co., Ltd., until this year, it has only been seven years, and it has sold about 3 million cups of milk tea, which is far from the more than [-] million cups mentioned in the advertisement.

"Minister Ding, you think too much. No one will check whether you have sold more than 3 million cups. What we want is shocking sales figures, understand?"

"Similarly, leading sales for seven consecutive years is a very vague concept. What is the leading position? Maybe it's the top three, maybe the top ten, or even the top [-]. Anyway, it's a matter of one mouth, understand what I mean ?”

Mu Feng felt that Ding Kun was too cautious. On the earth in the previous life, Xiang Piao Piao was hacked in terms of sales, so why not follow this routine?
In 04, its advertising slogan was to sell more than 3 million cups a year, and the cups could circle the earth when connected.

In 09, its advertising slogan was to sell more than 7 million cups a year, and the cups could circle the earth twice.

In 11, its advertising slogan was to sell more than one billion cups a year, and the cups could circle the earth three times.

To be honest, this sales volume definitely has a lot of moisture, but the advertisement is self-proclaimed, half-truth and half-false, and it mainly depends on the effect.

In fact, Xiang Piaopiao's advertisement was very successful, and it was indeed deeply rooted in the hearts of the people. It doesn't matter if you scold it or not, anyway, if you know the brand, then the goal of the brand will be achieved.

"Mr. Mu, although what you said is hype, I don't think it will work. Consumers won't buy it. This is false marketing, it's too obvious." Ding Kun shook his head repeatedly.

"Well, don't look at the advertisement to see the curative effect. No matter how exciting and exciting I tell you here, it will not dispel your worries, right?"

What Mu Feng said, Liu Hai and Ding Kun are both old fritters, they will not be fooled by a few words.

"How about this, how about we sign a gambling agreement?" Mu Feng said word by word.

(End of this chapter)