Buddha's light illuminates NBA

Chapter 122 I just thought of a happy thing
One of the business principles of the NBA is to set up more awards, such as best of the week, best of the month, first team, second team and third team.

In the same way, I also skillfully use Excel's sorting skills to make a lot of novel and inexplicable records, and then add a most word in front.

All of these can be attributed to the data.

After all, data doesn't lie.

In doing so, it is not to sit in a row to score fruit, nor is it simply to reflect their own value in better contracts for players.

If you pay attention to the series of discussions triggered by the best of the month on this day, the mutual attacks and even abuses among fans, and even the phenomenon of violent purchases in order to support their own stars, you can clearly see that the fundamental purpose of the league is to use these awards and records to create hot spots one after another.

And intentionally, it stimulates the battle between fans of different stars, stimulates their sensitive points, and at the same time stimulates the profitability of the NBA.

There is also little help from experts.

Of course, sometimes, the desired effect cannot be achieved.

For example, the Rookie of the Month in November, East Lu Ming was elected, basically there is no suspense.

Even, few people expect this award to go to whoever it is.

As long as it is not someone else, there is nothing to discuss.

"A stand alone is not spring, a garden can be full of flowers only when a hundred flowers bloom. I never thought that I would be troubled by a rookie who performed too well."

David Stern was a little disappointed to see that the rookie of the month failed to achieve the expected results in the best of two months.

Of course, he is still very satisfied with Lu Ming's outstanding performance in the East, even among the 09 rookies.

After all, when a rookie competes for the best player of the month with the second player in the league, the story of regretting losing is much more gimmick than a bunch of old people competing for gimmicks.

"Mr. President, how about we adjust the selection rules for the best rookie of the month?" Adam Silva saw David Stern's troubles and suggested.

Change the rules. He is currently working on the new rules for the All-Star voting, and he is very good at it.

"Huh? Adam, what do you think, let's talk about it." David Stern was very curious about what kind of good ideas the successor could come up with.

After all, it is a very clever person who can see it at a glance.

"Generally speaking, Rookie of the Month pays more attention to scoring. Of course, other statistics are also important, but scoring is more iconic. In this way, we can introduce a concept of per capita scoring in the city where the player is located, and divide the player's score by the population of the local city..." Adam Silva said eloquently.

Adam Silva finally fell in love with mathematics. He has almost deduced the new formula for the All-Star voting. Therefore, he also used mathematical thinking to adjust the selection rules for the best rookie.

"???"

David Stern used the question mark face of an old man looking at his mobile phone, and looked at the successor he had personally trained and was still talking, thinking, I'm afraid this is a fool, right?

By doing this, you won't be afraid that all rookies will go to cities with small populations?

Although the gold content of the best rookie of the month is not high, it is linked to the identity of the players themselves. It cannot be pointed out that there are young people who take risks in order to get a "big contract".

After all, among the rookies who participate in the draft every year, many families are poor.

Just look at the player's sneaker contract. Didn't Carter do it back then?

"Mr. President, what do you think?" Adam Silva finally finished and looked at David Stern expectantly.

David Stern didn't hear all of Vatan Silva's subsequent explanations about how to calculate the so-called per capita score and how to weight it, except for the last sentence.

So he forced out a smile, "Adam, I don't think so."

"This, why?" Adam Silva was puzzled.

"Then what, Adam, you'd better work on the new rules for the All-Star voting. I won't bother you about the Rookie of the Month issue. Oh, by the way, how far has that new rule been made?" David Stern couldn't answer, so he had to change the subject.

Sure enough, Adam Silva immediately became proud, "Mr. President, the new rules are almost done! I designed it like this..."

Listening to Adam Silva's explanation of the new rules and the complex calculation process involved, David Stern probably understood his previous thinking.

He plunged into the field of mathematics, and he was completely robotic.

"Fortunately, Adam has no hair. Otherwise, my sin would be great." David Stern thought while listening.

Just when David Stern and Adam Silva were discussing the beauty of mathematics and the improvement of the rules at the league headquarters, Nike held a sneaker signing ceremony and a press conference at the New York headquarters.

At the press conference, the media had already lined up, waiting for the key figures to appear.

Although, most people have actually guessed that this time Nike has made such a big battle, and at this time, it is mostly related to the No. 8 rookie in New York.

But seeing no real person, everyone's expectations have always been in a very high range.

In particular, they really want to know how much contract Nike, which made such a press conference, offered.

I just don't know how James, who is also the star of Nike, will feel.

So when Nike announced that the No. 09 rookie of the 8 class, Lu Ming, signed with Nike with a six-year contract of 6 million US dollars, the reporters went crazy, and each of them couldn't wait to stick their heads out, ready to ask questions.

Don't blame them for being crazy.

It was really a 6-year 9800 million contract, which really surprised them.

What is the concept of a 6-year, $9800 million sneaker contract?

In contrast, James, the future No. 1 appointed by the league, won Nike's 7-year $9300 million contract before he landed in the NBA.

The future temperament Du, after being elected to the second place, signed a contract with Nike for 7 million in 6000 years.

A little earlier, Iverson signed with Reebok for 10 million in 5000 years, and Kobe signed with Adidas for 6 million in 4800 years.Of course, this is a bit too early for comparison.

However, 6 years of 9800 million US dollars, plus some possible incentive clauses, 1 million US dollars is not a problem.

They knew early on that Lu Ming's contract must be huge, otherwise, Nike would not have held such a big press conference.

But never expected that the contract would be so big!
Totally exceeded all expectations.

A Golden State rebounding idiot: My God!Actually 698!Lu is really amazing. When Nike can sign me, even if I use Lu's PPT template, it will be my honor!
A little black fat man in Goose City: Be a real man!

"Mr. Parker, don't Nike think it's too risky to give such a big contract to a rookie?" After they could ask questions, the first reporter asked the question everyone wanted to ask.

Nike CEO Mark Parker smiled, "Risk? No, I don't think so. From the perspective of Nike's entire management, signing Lu Ming is a win-win choice."

He would not tell these people bluntly that the moment Lu Ming signed with Nike was just announced, Nike's stock price began to rise steadily.

Probably, maybe at this moment, the increase has already achieved Lu Ming's expected value for nothing.

"Haha, let those people like Adidas be jealous!" Mark Parker laughed wildly in his heart.

"Mr. Parker, we all know that LeBron James is currently Nike's number one star. Did you consider his emotions when you did this?" a reporter asked.

At this time, Durant is not worthy of appearing in this kind of problem.

A long-armed blacksmith in Goose City: Don't think about me, right?Then I go?
"That's a good question."

Mark Parker smiled and said, "It's not the spring that stands alone, but the blooming of a hundred flowers is the spring, isn't it? The meaning of James to Nike will not change in the long run. And Lu Ming will also become Nike's second number one star, and it is Nike's twin star lineup!"

He said so in his mouth, but he didn't think so in his heart.

In the eyes of Mark Parker and most people in Nike, James means more to Nike, and what everyone may not know is that next summer, they will reach an extension for James, which will be an extremely huge contract.

At that time, everyone will know that James is still Nike's biggest and number one star.

"As for the twin stars, hehe, let's wait until this rookie can play for six years." Mark Parker smiled on his face, but he was still smiling in his heart.

Afterwards, the reporters turned their microphones to Lu Ming's side.

"Lu, do you think you are worthy of this contract?" The reporter asked with a questioning attitude as soon as he came up.

"It doesn't matter what I think, what matters is what Nike thinks. After all, I'm a player, and I don't know much about how companies operate." Lu Ming said, leaning slightly on the chair.

"Is that so? Lu, as far as I know, during the process of signing the contract, you stopped the negotiation many times, and even asked your agent to threaten the capital side with boiling water everywhere." It's still not a good attitude.

Lu Ming frowned slightly and said, "Really? But as far as I know, it's not the case."

After speaking, he pointed to the next reporter.

The reporter who was pointed at immediately asked, "Lu, judging from the previous performances of Chinese players in the NBA, it seems that they are not able to adapt to the basketball atmosphere here. So, you who have only played less than [-] games, are you really ready to meet everything behind this contract?"

"Maybe this is the case at the moment. But in the future, maybe wherever there are humans, there should be Chinese people? This is by no means whimsical." Lu Ming seemed to answer the question.

The reporter sneered and stopped asking.

"Lu, Nike signed you, do you intend to facilitate the transfer of James to the Knicks next summer to form a lineup of double magicians?" The next reporter continued to ask.

One, very speechless question.

Double magician lineup?

Why are you bringing this up again?

Lu Ming almost made an emoji, and then pointed to the next reporter, "This question should not be asked here. Let the next reporter ask the question."

"Lu, Nike signed you with this big contract. How much do you think the Chinese market has played in this? In other words, if there is no bonus from the Chinese market, do you think you can get such a big contract?" A reporter asked.

Lu Ming straightened his body, thought for a while, and said seriously, "If you ask Mr. Mark Parker about your question, you may get a more professional answer. As for me, when Nike made this decision, it would be impossible to ignore my Chinese identity. Whether it is now or in the future."

Mark Parker was stunned for a moment, thinking about the clauses that Lu Ming added to the contract, thoughtful.

This guy, didn't tell me on purpose, did he?
"Mr. Parker, does Lu's answer mean that when Nike chose to sign Lu, they also deliberately chose to cater to the Chinese market?" The reporter turned to Mark Parker to ask.

A little bitter.

"Satisfying customers is the fundamental purpose of every company. As Nike, this is even more so. As for the deliberate pandering you mentioned, in my opinion, it is completely deliberate to slander Nike's corporate image." Mark Parker said seriously, a bit threatening.

"Lu, what's your answer?" The reporter curled his lips, ignored his threat, and turned to Lu Ming again.

Lu Ming suddenly wanted to laugh. He held back and replied, "From a consumer's point of view, probably Nike, including other similar industries, would not take a shoe, step on their face fiercely, and then say, hurry up and buy it, or get out if you don't buy it!"

"Haha!" Mark Parker was amused by Lu Ming's metaphor.

Those who dare to do that are all fools, right?

Then, Lu Ming replied, "Oh, I forgot, there is an industry that is really not like this. For example, when you reporters catch someone for an interview, you don't seem to care whether the interviewee is willing or not. You even put the microphone in the person's mouth, for fear that you won't be able to collect the desired answer."

"Hahaha!"

Mark Parker endured it at first, and then after seeing the particularly interesting reactions of those reporters, he couldn't help laughing, and while laughing, he slapped the table vigorously.

No way, although he is Mark, he is not Zuckerberg after all, and he cannot make a full-fledged machine face.

"..." All the reporters glared.

"Sorry, I just thought of a happy thing." Mark Parker tried to hold back and waved his hands to explain.

So, your wife has a baby?

Lu Mingte wanted to ask him, but judging by his age, probably not.

But it's not good either.

Afterwards, the reporters who came to the press conference asked a lot of questions one by one, and the press conference was not over until Lu Ming's answers were dry.

Although the press conference is over.

But the hurricane of public opinion created by Lu Ming's 6-year 9800 million contract has just begun to blow from New York City.

It is foreseeable that for a period of time in the future, as the signatory of the current largest basketball shoe contract, Lu Ming will be at the center of the hurricane of public opinion for a long time and cannot be spared.

And the only thing he can do is to play well, respond to all doubts with outstanding performance, and don't give them a chance to slap them in the face.

However, unfortunately, on the second day after the press conference, on December 12, the Knicks who challenged the Magic in an away game overturned.

And Lu Ming, also in this rollover accident, became the number one culprit for the team's failure.

　As the title.

　　
　
(End of this chapter)