There is a dream called football

Chapter 213 Advertisement Time
"We don't drink Heineken, we only drink Carlsberg."

Benitez looked at the advertisement on the table and wondered, "Is there anything wrong with that?"

The assistant and him looked at each other in blank dismay. This is the latest advertisement shot by Liverpool in cooperation with sponsor Carlsberg Beer, but something went wrong, because Heineken is a sponsor of the Champions League, so they were not happy and threatened to make Liverpool pay the price.

Even canceling Liverpool's Champions League qualification is unlikely, but considering that Heineken is the core sponsor of the Champions League, it is impossible for Liverpool to remain indifferent.

"I don't know much about advertising law, so it's useless to find me."

"They mean if the ad is re-shooted, then we have to have two players."

"Why?"

Benitez knew that this was unreasonable, because the player's portrait rights are not necessarily in the hands of the club. For example, Gerrard, the club only owns half of his portrait rights. Could it be possible that the club should post an advertisement for Carlsberg beer?
"It's impossible, tell them what I said, we only have half of the portrait rights of the players, so we don't have the right to ask the players to do anything."

However, to Benitez's surprise, Carlsberg Beer said that it could add money, which means that they paid for the half of the portrait rights themselves, and specified that Li Qiao should be photographed.

"Li Qiao, why?"

The assistant awakened the dreamer with one word, because of the Asian market, or the Chinese market.

"This Carlsberg is a real thief. Next time we renegotiate the sponsorship, we will ask for more. That is what we deserve."

"Haha."

"That's how it is, you go talk to Gerrard and Li Qiao, let them cooperate without affecting the game."

"it is good."

The idea of ​​Carlsberg beer is carried out separately, that is, a 25-second commercial, the first half is Gerrard, and the second half is Li Qiao.

Gerrard was too excited after the violent shot, came to the sidelines and snatched the Carlsberg beer from the fans.

"Stephen, you can, come and try."

To be honest, Gerrard was quite sweaty, because this didn't seem to fit his temperament. He is not usually a very good drinker, so how could he suddenly snatch the beer from the fans and drink it all in one gulp?

So he said that he would communicate with his agent. After communicating several times, he felt that this advertisement would not affect his tall temperament. After all, Carlsberg beer is very tall in the hearts of Liverpool fans.

So Gerrard agreed.

When he was filming, Li Qiao was watching from the side, and the surrounding area of ​​the filming place was green, which is a very professional term called buckle green.

Because the computer can recognize the green background, it is very easy to animate in the later stage. Of course, Gerrard does not need to shoot the goal. He only needs to pose for the shot, and the follow-up actions are all synthesized by the computer.

The director said to Gerrard: "You don't need to worry, just like shooting in the game, run over there after shooting, grab the beer from his hand."

There is a fan over there, and his side is also green. Obviously, the rest of the fans were synthesized by computer.

To be honest, Gerrard is not used to it, which actually requires considerable acting skills, because everything is empty.

"Then let's begin."

"it is good."

The ball rolls, Gerrard kicks up, and then rushes towards the fans.

The director watched the playback on the monitor and found many, many problems, the most important of which was that Gerald squinted his eyes while drinking beer.

"Look, Stephen, this is not acceptable."

"why?"

"You have to imagine you're there, at Anfield, so you're squinting? No, because your team-mates are about to run up to hug you, celebrate, you should be looking this way."

Gerald thought: "But it's all green?"

But the director doesn't care, you have to be good at acting, and Gerrard is not an actor.

"It's so difficult, I don't know how to act."

"Haha, it's okay, give it a try."

"Ok."

I have to say that professional players are actually very smart. After the first few failures, Gerrard slowly found the feeling, and he was completely involved in the last time.

"Ah, ah, ah, ah, ah."

The Jays yelled like he had scored the game-winning goal at Anfield, and he squandered his passion.

"I won, I won, and he added an action after drinking the beer, which is to pour the beer on his head."

"awesome."

The director was infected by this emotion, "I just want this feeling."

"Hahaha."

"Stephen you are amazing."

It was Li Qiao's turn. His idea was on the street. A fan couldn't unscrew the cap of a beer bottle. At this time, Li Qiao had a whim and shot the goal to help the fan unscrew the cap.

The most difficult thing about this idea is that Li Qiao needs to hit the beer bottle accurately. Of course, he doesn’t need to hit the lid, but he has to almost touch that area, and then it depends on the computer post-synthesis technology.

On the first try, Li Qiao missed almost a long way. The staff on the scene encouraged Li Qiao, "Come on, Li Qiao, come on."

The second time, there was still a big gap. It was like shooting. It was really not easy, and often it had to rely on a little luck.

The director shouted: "Are you nervous? Don't be nervous, you can, imagine this is the streets of Liverpool."

imagine?

But my imagination is not that rich.

For Li Qiao, this is just a green house, nothing else.

But the commercial had to be filmed, and he had already paid for it. Li Qiao could only hold his breath and adjust himself slowly.

With a bang, Li Qiao hit the beer bottle.

"awesome."

"How about it?"

The director looked at what was happening on the monitor and decided to keep this scene.

The three held a bottle of Carlsberg beer in their hands. The director smiled and said, "You are the biggest and most special actors I have ever worked with."

"We are also shooting commercials for the first time."

Gerrard was endorsing Land Rover, but that was the use of portrait rights. All three of them took a sip of beer and laughed.

"I believe you will have many opportunities to shoot commercials in the future, don't worry."

This advertisement soon appeared on major TV stations in the UK. Lorinda giggled when she saw it, "Li Qiao, you look so stupid."

"I've done a good job and I was really nervous at the time."

"What are you nervous about? Is it more nervous than taking a penalty kick?"

"It's a completely different feeling."

"Then you need to practice your acting skills more, maybe you will have many, many opportunities to shoot commercials in the future."

"By the way, how much endorsement fee did you charge this time?"

"Haha, guess what."

(End of this chapter)