Basketball K God

Chapter 44 Endorsement Contracts and Media Days
From the personal ability quantification table, Xie Kai was pleasantly surprised to find that his various values ​​have improved. This is the happiest day since he was traded by the Rockets.

You need to be hard on yourself. If you want to prove that the Rockets traded yourself wrong, you need to show a good performance.Otherwise, those so-called brickmen will only brag about Morey's magical operation after dinner.

The time has entered September, and the media day and training camp for the new season are getting closer.Xie Kai's agent Thaddeus Fucher also helped him finalize a sneaker endorsement.

Of course, Xie Kai's sneaker endorsement is not a signature shoe endorsement, it is purely a sneaker cash contract.In the NBA, there are very few superstars who can own their own signature shoes.It’s not enough if your wrist is big enough, you have to play enough to attract fans, be popular enough, and most importantly, sell your shoes.

Therefore, most of the superstars with signature shoes are outside players. There has always been a saying in the NBA that "centers don't sell shoes."What can really attract brand owners, of course, are those talented wing and back line players.

Xie Kai was offered the endorsement by Nike. They had a lot of money, they recruited potential and popular rookies, and provided them with an endorsement contract, allowing them to act as spokespersons to promote their brand.Nike's strategy of spreading the net widely, once a rookie hits it, they will naturally make money, even if they don't hit it, they can afford the endorsement fee.

Xie Kai and Nike signed a two-year endorsement contract with a total value of 100 million US dollars.According to the contract, Nike provided him with stars and other sports equipment, and as a spokesperson, he needed to wear the sneakers they provided in official NBA games.

The contract also contains some other constraints, including what liability one party should bear for breach of contract, and so on.

In this way, Xie Kai, one of the rookies in the alliance, also has his own endorsement brand.Although it can't be compared with those heaven's favorites, for him, the endorsement fee of 50 US dollars a year is not a small amount.

The reason why Nike and Xie Kai signed a two-year contract instead of a three-year contract is to worry that once Xie Kai's water is lost, the team that owns him will probably choose not to implement the third year of his rookie contract. Team options.In this way, he becomes a completely free agent, and he may not even be able to stay in the NBA.From this point of view, it is safer to choose to sign a two-year contract with him.

Although Nike is rich and powerful, their money does not come from strong winds.Businessmen are always profit-seeking. Big companies like them will consider all aspects when signing contracts with people.

In addition to the sneaker endorsement contract, Thaddeus Fucher also helped Xie Kai find a sports drink endorsement contract. The endorsement fee is 2 US dollars for 15 years.

The reason why player agents are so keen to help employers find commercial endorsements is because the commission they get from commercial endorsements is much higher than that from team contracts.

Because he endorsed sports drinks, Xie Kai also took two days to shoot a commercial during the training period.This is the first commercial he shot in his life, and he feels really tired, much more tired than training.His biggest feeling is that a star with a glamorous appearance has really paid a lot behind the scenes.He felt that playing basketball was the most suitable for him, and he was not the material for filming.

The time has come to September 9, the annual NBA Media Day.The media day is generally arranged on the last Monday in September, and teams going overseas to play preseason games will hold a media day 27 days in advance.

On this day, NBA teams will hold press conferences one after another, and all coaches and players will walk in front of the camera and be interviewed by the media one by one.And each player's new season makeup photos are also officially released on this day.

The reason why the NBA arranges a media day is due to President David Sterner.He has been emphasizing the importance of the media. Teams and players must have a good relationship with the media, let more people know about the NBA through the media, and expand the influence of the NBA in the United States and the world.

He once said in an interview: "We attach great importance to media promotion. We hope to promote our events through various media, such as newspapers, magazines, TV and the Internet, so that fans can learn more about us."

At this time, Xie Kai participated in the media day for the first time since he became a professional NBA player, so he was more or less cautious.Bobby Jackson, the big brother of the team, has played in the NBA for many years, and he already knows the places and procedures to pay attention to during the media day.

"Kane, don't be nervous. Your task today is to do a good job of displaying. There is no game today, don't worry!" Bobby Jackson patted Xie Kai on the back and reminded with a smile.The two of them were sent to the Kings together by the Rockets, so they are a little more familiar with each other than other Kings players.

"Thank you, it's my first time participating, so... I'm a little nervous!" Xie Kai said with a grateful glance at Bobby Jackson.

"Oh, it's good to be young. I think when I first joined the league, I was at a loss like you. I didn't know where to put my hands when I took a photo. Now, I'm old and stubborn!" Bobby Jackson laughed at himself.

The content of the NBA media day is still very rich. On the day of the media day, all teams in the NBA must actively serve the media.

Not only the head coach and players have to appear on camera for interviews, but as a team coach, you need to talk about the team's player changes during the offseason and your views on the team's planning.

The players need to review the summer training situation, current state and expectations for the new season.In addition, it is also necessary to cooperate with the media to shoot makeup photos, cooperate with TV broadcasters to shoot promotional videos, and so on.

Today, all the soldiers of the Kings are wearing white jerseys at home. Under the arrangement of the media, the players took makeup photos and accepted interviews from the media.

As a rookie of the team, Xie Kai took a photo with another rookie, Jason Thompson, representing the young strength of the Kings and showing the team's demeanor.

Xie Kai, as the only person of yellow race in the team, was asked by the media to hold a basketball and put on a lot of poses for them to take pictures.With the experience of shooting energy drinks, he has a lot of experience in this kind of shooting. Whether it is modeling or expression, he can handle how to better show his mental outlook in front of the camera.

After the makeup photos were taken, the media conducted one-on-one interviews with the players.

As a local media in Sacramento, "Sacramento Bee" specially interviewed Xie Kai.

"Kane, as a rookie on the team, what's your team's plan for the new season?" Concentrated asked.

"I am a rookie in the team. If I get a chance to play in the new season, I will try my best to show my ability and hope to help the team!" Xie Kai said.

"The Rockets traded you, will you resent them?" The reporter asked a very sensitive question.

"I was very unhappy at the time because it was a surprise. I won't resent them, but I will try my best to prove myself and make them regret their original decision!" Xie Kai said what was in his heart.

(End of this chapter)