The glory of the basketball gods

Chapter 64 The first endorsement: Pull back! (For haha ​​ha ha ha ha ha ha ha ha ha ha ha ha ha, Jun Wan reward, more)

After hanging up the phone, Yuan Man carefully recalled the impression of the word "Huili" in his mind.

The current basketball sports brand is almost completely dominated by the two giants Adidas and Nike, including the famous Reebok and Flyman brands, which have also been gradually acquired by the American and German brands. It was divided by other sports brands, such as Converse, Puma, Kappa, Fila and other brands, and even Japan's Mizuron entered the US market.

Among Chinese sports brands, Li Ning is considered a relatively leading sports brand in China, and it is also the first Chinese brand to enter the NBA market.

Before 2010, Li Ning signed four NBA players as its image spokespersons.

The first one, like Yuan Man, is also a player who plays for the Cleveland Cavaliers - Damon Jones. The generation of "Flying Jia" and "Yu Shuai" he endorsed led the rise of the Chinese style of sneakers and attracted many Chinese fans. We are proud that national brands can show their style in the NBA.

The second place is the first real star signed by Li Ning - Baron Davis.Davis has been selected as an NBA All-Star twice, and he is a more distinctive player in the league. His big butt can compete with Barkley, but as a point guard, he has the ability to fight against the basket The ability of a guard is the nightmare of small point guards like Paul.He also brought real international influence to the Li-Ning brand.

The third place, needless to say, is the real super giant-Shaquille O'Neal. The level of the history of the NBA, although the peak has passed when Li Ning was signed, but the dominance in the league and the international influence are still first-class, which also makes the world truly recognize the brand of Li Ning.The Li-Ning sneakers endorsed by Shark mainly include Overlord Spear, Chi You, Zhong Kui, Junlin, etc., and took the lead in adopting the technology of Li-Ning Gong.

So far, the Li-Ning brand has stepped onto the world stage step by step, and truly let the world know Chinese brands, made in China.

After gaining international influence, Li Ning took advantage of the world brand and signed the No.1 international player who played for the NBA-Jose Calderon. This is also the No.4 spokesperson of Li Ning signed in the NBA.Calderon, who won the 2006 World Basketball Championship on behalf of the Spanish national team, is a good candidate to sign an international player.

And this year, for the first time, Li Ning set his sights on the rookies of this year.Regrettably, Li Ning didn't seem to notice the appearance of Chinese player Yuan Man, but placed his treasure on this year's No. [-] pick, Evan Turner, and signed a long-term contract.

Regarding the choice of Evan Turner as the brand spokesperson this time, the explanation of Li Ning Company is that they believe that Evan Turner has the potential to grow into a super star, so they signed a long-term contract with Turner, and hoped that he would become a super star. Na leads a new era.

Originally, Yuan Man had also fantasized that he could endorse Chinese sports brands, gallop in the NBA arena, and win glory for the country.As China's No. [-] brand in the NBA, Li Ning naturally became the object of Yuan Man's fantasy.

But fantasies are just fantasies after all, and reality is cruel. When Yuan Man saw that Li Ning signed another foreign player, and it was his rookie Evan Turner in the same class, Yuan Man felt an indescribable feeling in his heart.But soon, the frequent and hard training made Yuan Man forget this matter long ago.

At this time, Huili appeared and expressed his intention to sign Yuan Man, which made Yuan Man feel excited, but also a little proud.

In Yuan Man's impression, pull-back shoes should be the oldest brand in China, with a history of at least 40 years of sneakers. They used to sell very well in China because of their cheap price, durability, but with the development of China's economy. , With the continuous improvement of people's living standards, under the impact of many foreign brand-name sneakers in the market, the Huili brand has gradually faded out of the market.

Yuan Man remembered that when he was young, his father, Yuan Su, would often wear a pair of pull-back shoes to participate in basketball games. After each game, Yuan Su would carefully wipe the sneakers and put them on the balcony to dry.I remember that Yuan Su wore a pair of pull-back shoes for 8 years, from when Yuan was 4 years old to 12 years old.

In fact, China's national stars at that time, such as Hu Weidong, Wang Zhizhi, and even Yao Ming, also passed through their youth.Therefore, the pull-back sneakers can be called the classics of the previous generation.

After the operation director of Huili found Yuan Man, he clearly expressed the goal of Huili on the phone: Under the attack of many sports brands at home and abroad, we should not forget our original intention, return to the original point, and start again with basketball shoes as an opportunity. The goal is to create China's first sports brand!

"China's No. [-] brand", this goal fascinates Yuan Man. This coincides with Yuan Manyong's goal of striving for the first place, especially the current Huili, which has enough foundation, but has been silent for a long time. Now, it is determined Start again, regain glory!
"Why are you so confident?" Yuan Man asked while talking on the phone.

"What Huili lost, we will definitely get it back!" The simple answer was decisive.

At that moment, Yuan Man knew that the first brand he endorsed in the NBA must be the oldest brand in Chinese sports history - Huili!

Back in 2004, Pullback released basketball shoes for the world. American experts who had a good thing compared this sneaker with the 2K4 of the Nike brand that was sold all over the world at that time.To the surprise of the American expert, the sole of this pull-back sneaker is extremely wear-resistant, even if the upper is rotten, the sole will not rot, which is by no means comparable to Nike and Adidas!And in terms of weight, he is actually lighter than 2K4!Moreover, the responsiveness of this pull-back shoe is very good, no air cushion, no other shock-absorbing materials, just a layer of rubber sole, it may be the thinnest basketball shoe, only Nike's ZOOMAIR series can be compared with it!
When comparing prices, the American expert was completely silent. The selling price of this very good sneaker is 30 yuan, while the price of 2K4 is 1250 yuan, which is 42 times that of the pull-back shoes.

The American expert's article did not arouse the reaction in the basketball magazine, but he knew that the Huili brand has the potential to hit the world's number one sports brand, but no one has discovered it yet.

On November 2010, 11, the second day after Huili contacted Yuan Man, the two parties signed a draft contract for cooperation at Yuan Man's home. The two parties signed a two-year contract. Unanimously, the value of the contract is $7 million for 2 years.

One month ago, Li Ning signed an endorsement contract with Evan Turner, worth 1 years and 6 million US dollars.

　Thanks to the first rudder owner of this book: Hehehehehehehehehehe, I hereby add a new chapter.I also thank QQ Bookstore for the lonely and bleak reward.The third change, I beg for a recommendation ticket, it will be updated at 00:05 in the morning!Looking forward to the recommendation votes from the brothers!

　　
　
(End of this chapter)