The glory of the basketball gods

Chapter 168 Brilliant, Cool, Whoops, Not Bad (Second Update)

"What's so happy about it?"

Although he didn't know what happened yet, Yuan Man couldn't help being happy with Becker's excited voice.

"Sprite, Sprite is done! Thank you, Yuan Man, this is a big endorsement, you won't refuse this time!"

"Sprite?" Yuan Man couldn't help repeating, oops, it's the carbonated drink that he loved to drink when he was young.

Yuan Man immediately remembered the advertising slogan of Sprite: Jingjingliang, cool through the heart, Sprite!

"As long as it is not a Japanese brand, we can discuss it!" Yuan Manke did not reject Sprite's endorsement at all.

"anything else!"

It seems that the surprise is not just as simple as endorsement of Sprite.

"In order to open up the Chinese market and meet the challenge of Pepsi, Sprite even signed Jay Chou as an endorsement! You two are going to work together!"

From Becker's tone, it can be heard that Jay Chou's influence in China is also known to him. It is definitely an honor for Yuan Man to endorse Sprite together with Jay Chou!And his reputation as an agent can also be improved a lot.

"In my impression, isn't Jay Chou the endorser of Pepsi? Why did he suddenly switch to Coca-Cola?" Yuan Man suddenly remembered this and asked Becker.

Becker's voice suddenly became much softer, and he said, "I heard that Coca-Cola spent 4000 million U.S. dollars a year in order to sign Jay Chou!"

"Damn, 4000 million a year?!" This is too exaggerated, this endorsement fee is 3500 million US dollars more than the 500 million annual salary of Kobe Bryant, the highest salary in the NBA!
"What about me?" Yuan Man couldn't help asking a little guilty. After all, the current Jay Chou has already existed at the level of a superstar. It is understandable that the endorsement fee is high.

"$1500 million a year!"

!!!

Yuan Man did not expect that in just 2 months, his net worth had increased by 10 times!
Regarding the Sprite that he may endorse, Yuan Man had only drank it before and knew something about it, but when Yuan Man went to check the history of Sprite, he was still taken aback.

No wonder Becker would say that this is a big endorsement. A big endorsement does not just refer to the endorsement fee, but also includes the brand's popularity, history and background.

Sprite, transliterated from English Sprite, means monster, elf.When it comes to the Chinese market, as a beverage, Coca-Cola has taken pains to translate it into Chinese "Sprite".

Snow, chilly, fits the cool taste of soda; Bi, clear and green, fits the color of the outer packaging of the bottle.

In the summer, such a drink name makes me want to drink it.

Yuan Man couldn't help recalling that he started drinking this drink because of the name "Sprite".

At that time, Yuan Man still remembered that there was a drink that could compete with "Sprite", called "Jianlibao", but the latter's name was not so loud and memorable compared to "Sprite", so gradually, Jianlibao's market share is getting smaller and smaller.

It can be seen that even a beverage name may play a very important role in the overall market competition.

Now, as one of Coca-Cola's most popular soda brands, Sprite's operating income has accounted for a large proportion of Coca-Cola's total revenue.And Sprite has always implemented the endorsement strategy of world-class celebrities. Since Zhang Huimei endorsed Sprite in 1999, Fu Mingxia, Xiao Yaxuan, Tao Zhe, etc. have also successively become the spokespersons of the Sprite brand in the Chinese market.

The most powerful thing about Sprite is that all contracts are signed once a year, and never signed a long-term contract. Even if Tao Zhe endorsed Sprite for two consecutive years at that time, he signed the contract twice.

In 2010, Sprite made another big deal, winning Jay Chou's signing rights from rival Pepsi.

You know, 2010 was the peak moment of Jay Chou's music career, and it was also the time when he had the greatest international influence.

In June, Jay Chou was selected as one of the "Top 6 Creative People in the World" by the American magazine "fast-company", becoming the first Chinese male singer to enter the list;

In August, in a survey titled "Singer with the Most Downloaded Songs in the World", Jay Chou's song downloads ranked third in the world;
In November, the asteroid numbered "11" was named "Jay Chou Star";
And on the second day of the battle between the Cavaliers and the Heat, that is, on December 12, the US "Time Magazine" selected the "Top 2 Most Influential People in the World of the Year", and Jay Chou ranked No.100!

Yuan Manke is familiar with Jay Chou's songs, almost accompanied by Yuan Man's entire student career. It can be said that being able to cooperate with Jay Chou in endorsement is something Yuan Man never dreamed of.

On the second day of the game against the Thunder, that is, on December 2010, 12, Coca-Cola Company held a press conference to announce that it had signed a Sprite endorsement contract with the Asian king singer Jay Chou. Signed to subordinates.

The public signing ceremony will be held at the Coca-Cola head office in New York on December 12th. At that time, Jay Chou and Yuan Man will appear together to sign the contract on the spot.

When asked by reporters why he signed an NBA player from China to endorse Sprite this time, Sprite Operations President Laudenau told reporters: "This is the most significant signing of Sprite, and it also signed an Asian Jay Chou, the top singer, and Yuan Man, the top basketball player in Asia, are here to create a new concept combining sports and entertainment!"

According to Laudenau, according to Sprite's plan, Jay Chou and Yuan Man will shoot Sprite commercials and MVs together, and Jay Chou will create and write the theme song for the commercials.

"Can you tell us, what is the name of this song and where can I download it?" An impatient Chinese reporter immediately asked.

"This song hasn't been released yet. I can only tell you that the name of the song is "Heaven and Earth Fighting"."

The name of the commercial theme song is so domineering, and it was produced by Jay Chou, which can be said to have attracted a lot of attention. Regarding the Sprite endorsement and cooperation between Jay Chou and Yuan Man, fans of the two are eagerly looking forward to the commercial and MV of their collaboration listed.

After cooperating with a big brand like Sprite, Yuan Man has also successfully entered the ranks of first-line brand spokespersons.

On the evening of December 2010, 12, in New York, Yuan Man stood in front of the floor-to-ceiling windows of the hotel, looking at the bustling night market in New York, with a lot of thoughts. In just two months, his life has undergone earth-shaking changes. It is really too dreamy !

On the 6th of the second day, the Cavaliers will play an NBA regular-season game against the New York Knicks here, and then on the 7th, Yuan Man will also officially sign a contract with Sprite here.

In the next two days, Yuan Man should stay in the big city of New York.

At this moment, the phone in the hotel where Yuan Man lived rang.

"Sir, there is an invitation letter from you at the front desk." The beautiful voice of the front desk lady came from the microphone.

　Thanks to "Yin Xiaoxian" for the reward of 100 soft sister coins!
　　
　
(End of this chapter)