I'm teammates with Kobe

Chapter 191 The production process of a pair of signature sneakers
In this game, when Chu Xiao was attacking, the opponent couldn't guard him, and when he was concentrating on passing the ball, the opponent couldn't guard him even more.

So the fans saw that in the second half of the quarter, the Lakers played another small wave of attacks. Under the scheduling of Chu Xiao's breakthrough, Warcraft and Gasol scored consecutively under the basket. Hitting an open three-pointer, after the 7-0 attack wave, the Lakers expanded their advantage to 30 points.

In the end, driven by Kobe's 12 points in a single quarter and Chu Xiao's 8 assists in a single quarter, the Lakers led the Trail Blazers 96-66 after three quarters.

In this case, in the fourth quarter, the main players such as Kobe, Chu Xiao, Howard and Gasol do not need to play again.In the end, the two sides ran out of garbage time, and the Lakers won at home.

Before playing against the Trail Blazers, Kobe had scored 10+ in 30 consecutive games, the second longest record in his career.In this game, Kobe Bryant also had an amazing offensive state. He scored 2 points on 8-of-5 shooting in the second quarter, and scored 13 points in a single quarter in the third quarter.In only three quarters, 12 points have been output.As long as he is willing, it is not a problem for him to get 27+ again.But seeing that the team has achieved a 30-point advantage, Kobe, who has often played more than 30 minutes in recent years, sat on the bench to rest throughout the final quarter, with a bright smile on his face, and made fun of Chu Xiao from time to time. , Odom and others made fun, and even helped the "bald boy" Thackeray wave a towel... already enjoying the victory in advance.

"It feels so good!" Bryant couldn't help but exclaimed.

And the protagonist of this game, Chu Xiao scored 26 points and 5 assists in the first two quarters, scored 8 assists in the third quarter, and finally scored 26 points and 13 assists.

有人欢喜有人愁，不知道是不是利拉德被“一生之敌”这个造势所累，17投只有4中、三分球4投1中，最终只收获了9分、6个助攻，这与自己场均21.6分、8.8个助攻相差甚远。

Therefore, as soon as the game ended, the media flocked to the Trail Blazers and asked Lillard, "How do you feel when you are completely at a disadvantage against your 'enemy of life'?"

"Do you think you can still be called Chu Xiao's 'enemy for life'?"

"Do you think you're still eligible to chase the 'Rookie of the Year'?"

In the face of repeated fire from the media, Lillard finally left the press conference with a dark face without saying a word.

Nike took the opportunity to launch a publicity campaign against Adidas. It not only put a new batch of Chu Xiao’s large sneaker posters on the streets of Los Angeles, but also carried out information bombing on TV, the Internet, and social media—it will launch customized sneakers for Chu Xiao.

Nike President Williams said in an interview with reporters: "Chu Xiao has created his history on the court, and in the process he has become a hero of the whole country and even the whole of Asia. To me, this is What impresses me most about this young man is not his outstanding talent, but his strong character and maturity on and off the court. So, we began to consider customizing his first pair of signature sneakers.”

In the basketball world, Nike, Adidas and other sports giants often look for some new NBA stars to sign a four-year endorsement agreement. If a brand is very optimistic about a player, the agreement may also last for five years. For example, Chu Xiao and Anthony This is the case with Davis.

The sneaker company will pay the players quarterly through the brokerage company.If a player has his own signature sneakers, he can take an additional 5% royalty for each pair of signature sneakers sold.If it is a signature sneaker sold in the Chinese market, the player's royalties will be even higher.

Therefore, when the president of Nike personally admitted that he would issue signature sneakers for Chu Xiao, the entire NBA was in a state of excitement. First, it was very rare for this brand giant to issue signature sneakers for rookies. In history, there were only a few such as LeBron James. People, and these people without exception have become the pillars of the league in the future, future superstars.

Take James for example. In 2003, LeBron James, who was still in high school, was already a sensational basketball star in the United States. Everyone knew that he was definitely the No. [-] pick in the draft!In the face of such a future superstar, sports brands such as Nike, Sharp, and Adidas have been dispatched, and finally Nike won James with sincerity and a big contract!And from the first day of his career, James has worn his signature shoes.

It must be mentioned that James’ signature sneakers were the first pair of basketball shoes using fiber technology materials. The success of this pair of sneakers also depended on the unique Sphere technology at that time, and the complete Sphere technology was also divided into four parts. , not only sneakers, but also in sports equipment such as game vests and game shorts.

Therefore, this pair of sneakers unknowingly opened up a "new era of atmosphere"!
And how is a pair of signature sneakers produced?
First of all, the standard production time of a signature sneaker is 12 to 18 months, and the initial design stage takes 3 to 4 months.During this period, players and designers need to meet in person, communicate frequently by email, and even select design styles, materials and colors through FaceTime.There will also be time for revisions if players don't like the first draft of the design.If the player doesn't look at that shoe at all, the time it takes is unpredictable.

Next, is the "try on" stage.When sports brands such as Nike and Adidas launch signature sneakers, they will work with NCAA Division I university partners to let young players imitate the speed and strength of NBA players when they put on the shoes, and test them in a closed training environment for a year.Athletes usually have to try on their signature sneakers a year in advance, and try them on in March and April for closed training.Afterwards, the signature sneakers will be released in the fall.

The cost of producing a pair of signature basketball shoes, in addition to paying the salary of the design team, but also supporting executives, marketing, public relations, social media and other departments.When developing a sneaker, brands also pay for the production of prototypes and updated styles.The design team travels to and from Asia twice a year and spends a week in the factory.This, plus the cost of retail production, is added to the final selling price.

Taken together, most brands spend $1000 million each fall on the marketing and promotion of new flagship sneakers.This investment will be used to produce advertisements, photograph athletes and new sneakers, place advertisements on TV media, promote products on social media, and more.

Although the initial investment is large, time and money are spent, but the final income is quite considerable.Take Chu Xiao as an example. He has already gained a firm foothold in the NBA. In addition to being in an international metropolis like Los Angeles, he also has the support of the entire Asian market. It will be amazing, he can get a lot of commissions, and the sneaker sponsors will make a lot of money.

So, launching the first pair of signature sneakers for him early, Nike will make a steady profit, and will make a lot of money.

This is also the reason why sports brands will not easily launch signature shoes for rookies, because there are very few soaring rookies like Chu Xiao, and even fewer talented people like LeBron James, most of them do not have their influence , In the case of such a large initial investment, if the signature shoes are launched rashly, once they cannot be sold, the merchants will also lose money.

Count some rookies who already had signature sneakers when they entered the NBA, and their names are not small.Michael Jordan first introduced the Air Jordan 20 more than 1 years ago.Sharp cloth has launched Shaq Attaq and Question two signature sneakers for Shaquille O'Neal and Allen Iverson respectively.James has already mentioned it before, and the later Wizards star John Wall entered the rookie season in 2010 wearing Sharp's Zig Slash boots.

Now that the news that Chu Xiao will have signed sneakers is announced, this is also one of the reasons for the shock in the league.Everyone can't help but imagine, where is the upper limit of this rookie?

Looking at the previous Chinese players, the highest achievement is naturally Yao Ming, followed by Yi Jianlian, Wang Zhizhi, Sun Yue and others. Judging from the current performance, Chu Xiao has already put Yi Jianlian, Wang Zhizhi, Sun Yueyuan He is far behind, and his talent and statistics have also surpassed that of Yao Ming in his rookie period. It is only because he has entered the league for too short a time that his achievements are far from those of Yao Ming. However, judging from his current momentum, if this season If he can be selected as an All-Star and win the Rookie of the Year award, he will definitely surpass Yao Ming in the next three years and become No.1 in Asia!
Just as basketball experts from ESPN held a roundtable meeting to discuss whether Chu Xiao would be selected as an All-Star in 2013 and whether his future achievements would surpass Yao Ming and become No.1 in Asia, on December 2012, 12, the NBA official The results of the first round of voting for the 31 Houston All-Star Game were announced. LeBron James of the Miami Heat temporarily topped the list with 2013 votes, followed by Kobe Bryant of the Los Angeles Lakers with 641348 votes.And Chu Xiao also appeared in the first round of voting results.

Below is the detailed data.

In the West, Kevin Durant (605965 votes), Dwyane Howard (434168 votes) and Blake Griffin (307855 votes) rounded out the top three frontcourt positions, with Kobe (639419 votes) and Chris Paul (353603 votes) was the top two backcourt position.If this result continues until next year, then the All-Star starting lineup in the West will be Durant, Howard, Griffin, Kobe and Paul.

In the East, James (641 votes), Carmelo Anthony (348 votes) and Kevin Garnett (573 votes) ranked the top three in the frontcourt.In the backcourt, Dwyane Wade (112 votes) and Rajon Rondo (218 votes) ranked the top two.If this ranking continues until next year, the Eastern All-Star starting lineup will consist of James, Anthony, Garnett, Wade and Rondo.

Although the above-mentioned 10 players are temporarily in the leading position in their respective positions, their positions are not unassailable as the voting continues to advance.

In the frontcourt of the Eastern Conference, Chris Bosh ranked fourth with 210724 votes, less than [-] votes behind Garnett, who ranked third.

In the backcourt of the Western Conference, Chu Xiao ranked third with 298319 votes, closely following Paul, who ranked second.

With the announcement of the results of the first round of the 2013 All-Star voting, 2012 came to a perfect end.

(End of this chapter)