Forced to become an idol in order to make games

Chapter 328 Markets
"Don't talk about this, I'm not in a hurry, just take it slowly."

Lu Yu smiled for a while without being entangled in this topic, and then continued.

"On the contrary, I heard that Da Song's progress is not very good. Sister Han Yun, do you have any specific news?"

"Then you think too much. Although Da Song has had some ups and downs these days, it can still be maintained at the level of four. It should be their final apex."

Although Zhao Hanyun didn't like to inquire about these kinds of news, she couldn't bear to have Lin Qitong beside her. As far as the Da Song crew is concerned, this level is enough for them to publicize the celebration banquet. It's just that with such a large production, and with a platform like Yang Ma, it's a bit regrettable that they didn't break through to the top five. Not too hype.

"That's really good. I don't know how their online dramas are doing? I haven't watched them yet, so I don't know what's going on!"

Lu Yu didn't know much about it, but he just asked casually after hearing someone talking about it in the company. Compared to this, Lu Yu was a little surprised that there wasn't much news about the online version of Da Song that was previously advertised.

"The broadcast volume of the online version is not enough, it is not as high as some high-quality products, and the network has somewhat taken away some viewers, which caused these ups and downs, but just like this, the broadcast volume of the online drama seems to be no more than tens of millions. Compared with investment, it is not excellent."

"That's it."

Although Lu Yu was a little surprised by this, he still figured it out. Let’s not talk about how long the TV version will be broadcast earlier than the online drama. This kind of drama is not suitable for watching dramas in bed. It’s better to say that more people will choose to be idle Sitting on the sofa, making a cup of tea and watching slowly.

In the fast-paced environment of the Internet, spoilers aside, it is normal to skip some places that you dislike. It is difficult to calm down and enjoy it, but if you can't If you watch it quietly and slowly, you will not be able to appreciate the splendor inside. This is more or less a flaw in the main drama.

"You are not surprised, but speaking of it, how much do you think the Shendiao will broadcast on the Internet? You must know that the online copyright of the Shendiao is actually not sold very high."

"Accidents are not unexpected, but guessing the broadcast of the Condor, I can't guess it, but the current selling price is still much lower than I expected. I won't sell it if I let it go."

Lu Yu didn't guess how much to play in detail, but started chatting about the price. Zhao Hanyun knew what Lu Yu meant when he heard it, and asked immediately.

"Do you think the online version will be more popular than the TV series?"

"I do have this idea, and when the time comes, it will be hard to say who will repay the other."

Lu Yu is actually more inclined to broadcast this version of the sculpture on the Internet. If the system only recognizes the ratings, Lu Yu actually does not think that going to TV is a good choice. At least the first broadcast on the Internet is better, and the next round will be on TV Best way to play at this time.

But without mentioning Xingyu, it is impossible to agree to his plan. If the task of the system is placed there, Lu Yu has no choice.

"tell me your opinion."

Zhao Hanyun didn't think about it, and asked directly, and Lu Yu smiled when he saw this.

"It's very simple. The only one that can compare with us at the same time is Da Song. Since Da Song's online version is not played well, these people will naturally choose to look at us. This is more or less publicity for us."

"And compared to the slow pace over there, our side basically breaks out with a few episodes as a node. Even if they haven't watched the previous ones, just find an episode and watch it, and they can more or less understand what it wants to express. Things, this kind of thing may be a bit lengthy in novels, but in TV dramas, the rhythm is perfect."

Lu Yu is very clear about his own advantages. The novels that are circulated now are famous for their fast pace. One chapter after another can't wait for the climax of each chapter. But this kind of novel is only suitable for novels, not for TV dramas. Although the sales volume of Shendiao's novel is not very good, the rhythm it uses is based on the standard of TV dramas. There is a long paragraph of text in the TV drama, which may actually be solved in one scene, so there is no such thing as that. A sense of redundancy.

Moreover, the nature of martial arts that can be watched at any time makes it easier for him to attract new audiences. You don’t need to think about anything else. As long as you know that the protagonist is the one who takes the most shots, the villain is the one standing opposite, and so on. These are extremely simple things. The plot structure has no viewing threshold at all. This advantage is naturally unmatched by serious dramas like Song Dynasty. You must know that if you watch a drama like Song Dynasty for less than one episode, you may not be able to understand it at all. There are details everywhere. It's good, but it's a bit tiring to watch.

"So do you think that this will be the rhythm of online dramas in the future?"

Zhao Hanyun immediately asked, because of the review, in this world now, there is no such thing as in the previous life, where you can't get stars and can only retreat to online dramas, and there is no company that specializes in doing online dramas. The so-called boutique itself is enough to be played on TV, otherwise it will not stand out in the online drama.

"Not really, but one thing everyone has to admit. As the Internet becomes more and more popular, online dramas will definitely have a higher voice in the future, and now netizens have a fast-paced life. Do you want to be like It will only become more and more difficult to speak slowly like in TV dramas before.”

Lu Yu glanced at Zhao Hanyun, who was lost in thought, and continued.

"Nowadays, there are too many online dramas breaking [-] million. If these views are to be converted into ratings, they will not be low, but after so many years, they can be regarded as the king of dramas, which in itself has already explained the problem. "

"So you think the audience of online dramas should be used to repay the ratings, or let them choose TV instead of computers when they have a choice, right?"

Zhao Hanyun understood everything, and Lu Yu and her communication had always been so compatible. If it weren't for the help of the vision of the previous life, Lu Yuzi would not have seen much better than Zhao Hanyun in many aspects.

"Well, if a drama is a good drama, those who can watch TV are basically those basic discs. This group of people will choose to use the Internet, and there is no need to worry too much. Those who choose to watch online are mostly Young people, and these people have several characteristics."

Lu Yu sat up straight and stretched out a finger and smiled slowly.

"First, they don't have the time or energy to sit in front of the TV at night and watch TV dramas, so they can only watch the Internet."

"Second, the progress bar that can't be adjusted in TV series itself makes them unable to adapt to the fast-paced life."

"Thirdly, most of people's time today is fragmented, which means that their entertainment is also fragmented. In these fragmented times, there are still many game novels occupying the market space, leaving more space for the TV series itself. It's not too much space."

"To sum up, if you want to increase the ratings of TV dramas, you need to find a way to get them to turn on the TV that has been turned off in the hall, even if it's just for listening to the sound. Although this is a bit difficult, as long as the strategy is in place and It’s not something that can’t be done.”

Lu Yu leaned back on his seat with a smile on his face. He had already studied these things thoroughly with Song Changhan. In the previous quiet nights, besides discussing novel scripts with Song Changhan, Lu Yu discussed this most with Song Changhan.

"Playing at different times is one way. Is there any other way? As you said, it is precisely because their time is too fragmented that this kind of non-interactive experience for one or two hours will not be their choice. "

Zhao Hanyun directly raised a question about this. This issue has been discussed a long time ago, but there is no way to solve it. On the one hand, everyone wants the traffic brought by the Internet to publicize and make money; Existence has caused the ratings, which are not very good, to be unstable. This thing can be called unsolvable.

"Don't look at me, I can't do anything about it. This is the law of the market, and it cannot be solved by humans. Unless the world ends one day and technology goes back 20 years, it is impossible to solve it."

Lu Yu knew as soon as he heard that Zhao Hanyun had gone wrong. He was powerful. Even with system assistance, he could not directly change the market. Unless the rules for calculating ratings were changed, or as he said, no one could save the declining TV industry. market.

"Then what you said before was just kidding me?"

Zhao Hanyun's voice was directly filled with a little anger. It was Lu Yu who said the words purely to tease her, and because it was Lu Yu who said it, she thought about it carefully and did not directly deny it. This made her feel that her trust was violated. insulted.

"No, I'm just talking about the method I can use. There is no way to promote this method. It's not a joke."

Lu Yu quickly explained, but Zhao Hanyun still didn't believe it and asked directly.

"Then tell me what method you use, and what it means that it has not been popularized yet."

"It's actually very simple. There are two ways to make people change their habits. One is to give him benefits that he can't refuse, and the other is to let him voluntarily choose the one we want him to choose because of some way. , it can be regarded as a guide."

Lu Yu briefly talked about his ideas, Zhao Hanyun didn't understand these things, but what she wanted to know was the specific method, so she asked naturally.

"Be specific."

"Specifically, it is a two-pronged approach. The first thing is to do activities to give signed books, and the second is to gradually guide them to change their habits, not to change all the time, at least to change their habits in this matter."

As soon as Lu Yu finished speaking, Zhao Hanyun frowned and asked directly.

"Do activities? How to guide?"

What Lu Yu said was not very reliable in her opinion. It's not that no one has done activities, but the effect is the same. The income and expenditure are not directly proportional. Over time, no company is willing to spend money on it.

But Zhao Hanyun didn't know that Lu Yu had system tasks. Even if the effect of the activity was not good, as long as there was a little effect, Lu Yu was willing to spend money on it. Naturally, he didn't care about it, so he said why it was only him. Will be willing to do it.

"Of course the activities are those. It's nothing more than posting screenshots of TV and time to show that I watched TV and then randomly selected winners, plus some other things. Anyway, I want to use benefits to make them choose TV instead of TV. computer."

Lu Yu also didn't explain his plan in detail. After some things were said in too much detail, it was difficult for Lu Yu to explain his reasons. In front of a smart person like Zhao Hanyun, it's better not to make her suspicious, otherwise the explanation later will be very difficult. very troublesome.

"That's fine, guide you how to do it?"

Zhao Hanyun didn't ask in detail on this question, and directly came to the second method she was most concerned about, while Lu Yu said directly.

"It's very simple. Spoilers can be seen everywhere on the Internet. Although the sales of my novels are not very good, the spoilers will definitely not be hidden when the time comes. Although Shen Diao is not as afraid of spoilers as Immortal Sword, but More or less it will affect the viewer's experience, and this shortcoming will make some of them turn to TV because of this relationship."

"This is an inherently uncertain factor. This is the reason why the Song Dynasty has these ups and downs. Putting it on the divine sculpture does not explain too many problems."

Zhao Hanyun is not too satisfied with Lu Yu's explanation. You must know that spoilers have always existed, and there is no way to eliminate them. Although there are some people who choose TV because of this, the proportion is actually not large. Many people naturally There will be ways to circumvent it.

"Sister Han Yun, you haven't seen the broadcast plan of Shendiao, have you?"

Lu Yu asked with a smile, Zhao Hanyun shook his head in confusion, and then said.

"No."

"Then it's not surprising. This time, the Shendiao online drama will be launched one day later than the TV version. This day is enough to spoil the sky. This can be regarded as further strengthening the guidance for those people."

"Will Fengyu agree with you? This kind of contract damages Fengyu's interests, right?"

Zhao Hanyun was also a little surprised when he heard this. You must know that such similar copyrights have different prices. Being able to go online with Shendiao is the highest price in itself. In the past, online dramas and other TV dramas were picked up immediately after the end of the day. In fact, no one has actually used this kind of delay for one day.

"Sister Han Yun, don't worry about this point. Fengyu's agreement naturally shows that it is feasible, but this song is only the first step. The other guidance is to catch a group that everyone has been neglecting."

"What group?"

Zhao Hanyun asked subconsciously, while Lu Yu smiled directly.

"student!"

"student?"

"Yes, they are students."

Lu Yu laughed, then continued.

"You should know that students are the most time-regular and able to control the TV in a limited time in the world. As for the specific things I do, Sister Han Yun knows, but this promotion is of little significance, at least others It cannot be learned."

(End of this chapter)