basketball player

Chapter 625 Chapter 623: Business Giants

Kobe Bryant, he is definitely one of the most successful stars in NBA history.Indeed, there are almost as many people who hate him as there are people who like him.However, this is precisely the proof of his success.

Because an unknown player will not be hated by people.Does anyone hate Joan Brockman?No, but not because he was particularly good, but because no one knew him at all.

Although the legendary superstar ended his playing career with a 60-point performance in a single game last year, his life is still going on.For example, after retiring, Kobe and director Glenn Keane participated in the production of the animated short film "Dear Basketball". The production took 8 months and was dubbed by Kobe himself. Kobe won an Oscar and an Emmy this year!
And this is just a small part of Kobe's life.

At this time, Kobe, wearing sunglasses, was sitting in a luxurious Mercedes-Benz car.He checked the news on his mobile phone and found that nine out of ten news about basketball and the NBA could not be separated from the Pacers.

"Four winners! Pacers win big!"

"Henson won the best coach award again, an epoch-making coach has been born!?"

"NBA Commissioner Adam Silver: The Pacers are a huge force to be reckoned with in the league."

"Rookie Kyle Kuzma: Has started training and hopes to perform in a great group like the Pacers."

Kobe smiled and shook his head. He never expected that the Pacers would become the dominant player in the league because of the appearance of a Chinese coach.

With 6 championships in 4 years, the Pacers' championship efficiency is even more terrifying than the Lakers back then.Bryant sometimes regrets that he never worked with Henson.He believes that he and Henson, two "wonderful creatures", will definitely be able to rub sparks on the basketball court.

Just as Kobe was thinking wildly, the car stopped beside a narrow street.São Paulo, Brazil is a city located on a hill, and it is the largest city in Brazil and even in the entire southern hemisphere.

As the capital of Brazil, it is naturally very prosperous.But narrow and small ramps like this one unique to Brazil can also be seen everywhere.

"Sir, we're here." The driver turned his head and smiled politely at Kobe. Kobe nodded slightly, and he got out of the car in short sleeves and sunglasses.For now, Bryant has not been recognized.

"Brazilian barbecue." Kobe looked up at the signboard of the store in front of him. This is a very poorly decorated Brazilian barbecue restaurant, which has nothing to do with high-end restaurants.

But after thinking about it, this choice is exactly in line with Henson's character.

Kobe walked into the store with a smile, unable to cooperate with Henson on the court, and it is not impossible to cooperate off the court.

Today's Kobe is here to discuss cooperation with Henson.

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"Henson, stay safe. Ma'am, long time no see. How about Emily, the sunshine in Brazil is much brighter than that in America?"

As soon as Kobe entered the private room, he greeted the Henson family familiarly.

Henson also warmly entertained Kobe to sit down. When the whole world was discussing the Pacers, the legendary godfather of the Pacers was eating barbecue in Brazil.

"I heard that this Brazilian barbecue is very authentic, so I came here to try it. It's just that the environment is a little rough, I hope you don't care too much." Henson said, pointing to the mouth-watering food on the table, "Try it?"

"You're welcome, Henson. It doesn't matter what the environment is, as long as the food tastes good." Kobe didn't have the airs of a superstar, and he always respected those he recognized.

What kind of person does Kobe recognize?Naturally, he is the one who can win!
"James Harden, we have already had preliminary contact with him. I think, in a few days, the two of us will go over in person to settle this matter." While eating, Kobe talked about work with Henson.It seems that Kobe has no resistance to authentic Brazilian barbecue.

Well, this can be seen from his already raised stomach.

"When will you go?" Henson was not surprised when he heard Kobe say "meet Harden". The two seemed to have plans for this matter long ago.

After all, Kobe and Henson are now the two major brands of BodyArmor sports drinks, and they are also the two largest shareholders of the BodyAromr brand besides Coca-Cola.

When Henson retired that year, he chose to invest in this potential brand.After Kobe retired, he also focused his work on doing business.One of the most profitable items is the BodyArmor sports drink.

Therefore, as the two major shareholders of BodyArmor, Henson has long had a deep relationship with Kobe, and the two are very familiar with each other.

Since reaching cooperation with UFC, the ultimate fighting alliance, BodyArmor's market value has soared.But obviously, Bryant and Henson, two people who love to win, are still not satisfied.Last summer, Bryant and Henson signed baseball star Mike Trout to expand their influence.

And now, Kobe and Henson intend to set their sights on the basketball market they are most familiar with.

James Harden is the next spokesperson candidate for BodyArmor.

"Don't worry, we have a whole summer to do this. After you and your family return to the United States, we will arrange the specific itinerary. By the way, Henson, have you ever thought about having another child? If it is a boy, maybe you can coach your son on the basketball court like Rivers. This experience must be very special!"

While chatting, Kobe's topic suddenly shifted to "giving birth to a son".

It seems that Kobe still has a lot of obsession with having a son.

"There is indeed a plan to have a second child, but it doesn't matter if he plays basketball or not." Henson said, smiling at An Jiali, "As long as he can do what he likes, anything is fine. Besides, even if my next child is a boy, he really likes to play basketball, and it is impossible for me to coach him on the basketball court."

"Don't say that, you are not yet 40 years old, Henson." Kobe waved his hand, Henson's age is too young for a head coach.

"Yeah, I'm not 40 yet. But when I'm 40, I'm out of basketball, Bryant."

Seeing Henson's serious face, Kobe couldn't laugh anymore.

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On July 7, various transfer rumors in the NBA attracted the attention of fans.During the offseason every year, the personnel changes of each team are undoubtedly the most talked about topics by fans.

There are rumors that the popular "Uncle Drew" Kelly Irving does not seem to want to continue playing in Cleveland, but wants to find another place.There is no doubt that this greatly stimulated the G-spot of the fans.In an instant, news about the conflict between Irving and James poured out.

In the past, it was James who left his teammates and left, but now it's him to experience this feeling.

It is precisely because of all kinds of exciting transfer news that when the BodyArmor sports drink brand suddenly announced that James Harden became its spokesperson, fans have not yet realized what happened.

But soon, the "Wall Street Journal" helped fans figure out this news, which was far more exciting than expected!

"On June 6, Henson, Kobe Bryant and BodyArmor under Coca-Cola officially reached an endorsement agreement with Rockets star James Harden. According to sources, Harden chose to cooperate with the emerging brand BodyArmor entirely because of the prestige of Kobe and Henson."

"We predict that BodyArmor's revenue this year will reach US$4 million, and its brand valuation will be between US$10 billion and US$20 billion. According to the contract valuation, Kobe and Henson currently hold BodyArmor shares worth US$2 million, while they only invested US$600 million in this year. In other words, their return on investment has more than doubled by more than 33 times."

"I have to say that both Henson and Kobe are winners in life, both on and off the court. Had they known that making money is so easy, would they have devoted themselves to basketball?"

To this end, Kobe tweeted that he would work with his partners Coca-Cola, Henson and Harden to build BodyArmor into the world's No. [-] sports drink brand, and at the same time, @双战加德乐provoked.

Then Rockets star James Harden also forwarded this tweet and commented: "Look at your wallet!"

The Wall Street Journal's analysis article left the fans dumbfounded.It is not surprising that Kobe earned 2 million, but Henson also earned 2 million as a team coach, which undoubtedly made the fans a little surprised.

They didn't expect that Henson had already achieved such great success in business. From 600 million to 2 million, this is not something that everyone can do.

"See? This is the star effect. When Harden speaks, our market value has gone up." Sitting on the plane, Kobe raised his glass from Henson. It was his and Henson's persuasion last night that made Harden "obediently submit".

Bryant must admit that Henson's negotiation skills are very good.No wonder this summer, "Magician" will be teased by him.

"Yeah, after the market value has doubled, I can do anything I want." Henson looked at the white clouds outside the plane window, lost in thought.

Now he no longer has to worry about money.In other words, even if he doesn't become the head coach in the future, Henson doesn't have to worry about survival.

Then at the age of 40, I can retire with peace of mind, without any excuses!After all, he does earn much more in business than he does as a coach.The ideal state of treating work as a side job and life as the main job can also be realized.

Before that, Henson also made up his mind.He must devote all his enthusiasm to the last two years of his basketball career!
Now Henson has no worries, so he just let go.

(End of this chapter)