magic city maker
Chapter 8 Advertising
Chapter 8 Advertising
Taking a deep breath, Zhao Xiaole smiled wryly, the excitement just now had completely disappeared.
A profit of 300 million in three months is a goal that can only be achieved if the hotel is completely popular.
After all, the hotel's income also needs to exclude the wages of employees and some consumption of water and electricity, etc. After these deductions, it is a considerable amount of money
"Let's see what happens tomorrow."
Zhao Xiaole sighed, and muttered to himself.
Not to mention Zhao Xiaole, even Sun Ya and the others felt uneasy.
After all, the hotel has already invested more than one hundred thousand yuan in renovation and upgrading. If there are no customers, the hotel may not be able to continue its business.
Although Sun Ya, the head of the housekeeping department, also knows that it takes a certain amount of time to accumulate customers, after all, it depends on reputation and the like.
However, the most lacking thing in today's hotels is time.
"Boss, I found an accountant for you!"
Zhao Xiaole received a call from Wang Xue. When Wang Xue left a few days ago, she said that she would take care of Zhao Xiaole, but she didn't expect it to be so fast.
Although Wang Xue is Zhao Xiaole's classmate, she was an active member in school because of her lively personality when she was in school.
Although he has graduated now, his character has not changed at all, and he knows quite a few people.
"A senior in my community who studies accounting is getting married this year and wants to find an accounting job at home to stabilize. He went out to work after graduation, and he has three years of work experience now."
The school's community groups do not mean that they are required to quit after graduation. There are even old and new seniors in many groups. In fact, the purpose is to maintain a network of contacts.
"Okay, if he is free these few days, you can ask him to come over for an interview."
Zhao Xiaole nodded on the phone and laughed. The hotel's personnel and finance must be in the hands of him, the owner of the hotel, and not in the hands of Wang Youcai, the manager.
"You've helped me a lot. After a few days of work, I'll treat you to dinner."
Zhao Xiaole said gratefully, of course he can also recruit, but this kind of school will be more reliable under normal circumstances.
"Don't, maybe one day I won't be able to hang out anymore, and I still want to go to you."
Wang Xue spoke half-jokingly and half-seriously on the phone.
Her job is actually pretty good, but her boss has some personal issues. He always likes to ask her to go out to eat with clients, and even lets her drink, which she dislikes the most.
"Okay, welcome."
Zhao Xiaole smiled on the phone and said, "No matter when you come, I will reserve a good seat for you!"
The reason why Zhao Xiaole said this was not because he and Wang Xue were classmates, but because Wang Xue was a minister of the student union when he was in school.
It can be said that Wang Xue's organizational ability is very strong, but it may not be reflected after graduation because of the nature of work.
For such a talent, and a former classmate, Zhao Xiaole would not mind giving her a chance if possible.
"Okay, it's settled then. I'll ask the senior to contact you."
Wang Xue still had that vigorous and resolute appearance, she just said a few words to Zhao Xiaole on the phone, and then hung up the phone quickly.
At noon the next day, Zhao Xiaole arrived at the hotel late.
"Any reservations?"
Zhao Xiaole called Sun Ya over and asked directly. Although he was concerned about this matter, he couldn't ask the front desk directly.
"Yes, yes, ten sets have already been ordered."
Sun Ya's face was full of excitement: "It's only noon, and there are already ten sets ordered yesterday."
"There will only be more bookings after three o'clock in the afternoon..."
Sun Ya's words are right, many people don't book rooms so early, they only start to book rooms in the afternoon.
"Not bad."
Zhao Xiaole nodded. This was already a good start. After all, before the hotel was renovated and upgraded, there were almost no reservations. The reputation on the local website was extremely poor. Even if there were reservations, after coming to the hotel, I also asked to check out. After all, no one would be willing to stay in such poor accommodation conditions.
In today's hotel environment, no one will ask to check out. The reason is very simple. In fact, the requirements of tourists who go out are not too harsh, as long as a good accommodation environment is enough, and obviously, the conditions of the hotel today can definitely pass That counts as good.
"I remember there is a tourist newspaper in our city, right?"
Zhao Xiaole said, this is what he thought of yesterday, after all, if you want to complete the system's three-month profit task of 300 million, you must be proactive.
"there is."
Sun Ya nodded: "Boss, do you want to advertise on it?"
Seeing Zhao Xiaole nodding, Sun Ya frowned slightly: "The effect shouldn't be too good. If tourists come with a group, the travel agency must have prepared accommodation long ago. If they come on their own, most of them have already prepared accommodation before they come. They have all booked their rooms online.”
"Those tourists who come to travel by themselves, they will not change their reservation or even the place they have already stayed just because they saw the advertisement of our hotel."
"If you advertise, it's better to advertise on some travel websites."
Sun Ya's words are very direct, but they are also true, and they must be considered.
For Sun Ya's analysis, Zhao Xiaole agrees very much, but advertising on those big websites will definitely cost a lot.
Correspondingly, the cost of advertising in local newspapers will be much lower.
"Advertise in local travel newspapers and other newspapers first, after all, hotel funds are tight right now."
Zhao Xiaole pondered for a while: "You can discuss this matter. The hotel is carrying out some promotional activities with the theme of the environment and dishes of the room department and catering department."
"Specifically, you can discuss it with someone from the newspaper office, or you can find a special advertising planner to do it. The speed must be fast, and the cost should be kept down as much as possible. When the time comes, just report to the company."
"Find a few more local newspapers and carry out large-scale fatigue-style publicity."
"Even at the cinema, you can find someone to promote it. It doesn't take too long. Just promote it for a few issues and see how it works. You can negotiate the price in the next few days. Once you have negotiated, I will allocate funds to you."
The reason why Zhao Xiaole did this was naturally for his so-called fatigue bombing.
Before he took over the Yurun Hotel, it was considered a well-known hotel in the city. Since he took over, it has only started to go downhill.
However, this time does not last long, and as long as the hotel is now upgraded and renovated, who will care about the hotel before?
After all, the hotel went downhill only because of poor sanitation, not because of any accident.
Under the bombardment of fatigue, as long as people remember the name of Yurun Hotel again, with the addition of the attractiveness of the system, the source of customers will not be a problem.
Seeing that Zhao Xiaole had already made a decision, Sun Ya had to implement it even if she didn't agree with Zhao Xiaole's decision. After all, Zhao Xiaole was the owner of the hotel.
(End of this chapter)
Taking a deep breath, Zhao Xiaole smiled wryly, the excitement just now had completely disappeared.
A profit of 300 million in three months is a goal that can only be achieved if the hotel is completely popular.
After all, the hotel's income also needs to exclude the wages of employees and some consumption of water and electricity, etc. After these deductions, it is a considerable amount of money
"Let's see what happens tomorrow."
Zhao Xiaole sighed, and muttered to himself.
Not to mention Zhao Xiaole, even Sun Ya and the others felt uneasy.
After all, the hotel has already invested more than one hundred thousand yuan in renovation and upgrading. If there are no customers, the hotel may not be able to continue its business.
Although Sun Ya, the head of the housekeeping department, also knows that it takes a certain amount of time to accumulate customers, after all, it depends on reputation and the like.
However, the most lacking thing in today's hotels is time.
"Boss, I found an accountant for you!"
Zhao Xiaole received a call from Wang Xue. When Wang Xue left a few days ago, she said that she would take care of Zhao Xiaole, but she didn't expect it to be so fast.
Although Wang Xue is Zhao Xiaole's classmate, she was an active member in school because of her lively personality when she was in school.
Although he has graduated now, his character has not changed at all, and he knows quite a few people.
"A senior in my community who studies accounting is getting married this year and wants to find an accounting job at home to stabilize. He went out to work after graduation, and he has three years of work experience now."
The school's community groups do not mean that they are required to quit after graduation. There are even old and new seniors in many groups. In fact, the purpose is to maintain a network of contacts.
"Okay, if he is free these few days, you can ask him to come over for an interview."
Zhao Xiaole nodded on the phone and laughed. The hotel's personnel and finance must be in the hands of him, the owner of the hotel, and not in the hands of Wang Youcai, the manager.
"You've helped me a lot. After a few days of work, I'll treat you to dinner."
Zhao Xiaole said gratefully, of course he can also recruit, but this kind of school will be more reliable under normal circumstances.
"Don't, maybe one day I won't be able to hang out anymore, and I still want to go to you."
Wang Xue spoke half-jokingly and half-seriously on the phone.
Her job is actually pretty good, but her boss has some personal issues. He always likes to ask her to go out to eat with clients, and even lets her drink, which she dislikes the most.
"Okay, welcome."
Zhao Xiaole smiled on the phone and said, "No matter when you come, I will reserve a good seat for you!"
The reason why Zhao Xiaole said this was not because he and Wang Xue were classmates, but because Wang Xue was a minister of the student union when he was in school.
It can be said that Wang Xue's organizational ability is very strong, but it may not be reflected after graduation because of the nature of work.
For such a talent, and a former classmate, Zhao Xiaole would not mind giving her a chance if possible.
"Okay, it's settled then. I'll ask the senior to contact you."
Wang Xue still had that vigorous and resolute appearance, she just said a few words to Zhao Xiaole on the phone, and then hung up the phone quickly.
At noon the next day, Zhao Xiaole arrived at the hotel late.
"Any reservations?"
Zhao Xiaole called Sun Ya over and asked directly. Although he was concerned about this matter, he couldn't ask the front desk directly.
"Yes, yes, ten sets have already been ordered."
Sun Ya's face was full of excitement: "It's only noon, and there are already ten sets ordered yesterday."
"There will only be more bookings after three o'clock in the afternoon..."
Sun Ya's words are right, many people don't book rooms so early, they only start to book rooms in the afternoon.
"Not bad."
Zhao Xiaole nodded. This was already a good start. After all, before the hotel was renovated and upgraded, there were almost no reservations. The reputation on the local website was extremely poor. Even if there were reservations, after coming to the hotel, I also asked to check out. After all, no one would be willing to stay in such poor accommodation conditions.
In today's hotel environment, no one will ask to check out. The reason is very simple. In fact, the requirements of tourists who go out are not too harsh, as long as a good accommodation environment is enough, and obviously, the conditions of the hotel today can definitely pass That counts as good.
"I remember there is a tourist newspaper in our city, right?"
Zhao Xiaole said, this is what he thought of yesterday, after all, if you want to complete the system's three-month profit task of 300 million, you must be proactive.
"there is."
Sun Ya nodded: "Boss, do you want to advertise on it?"
Seeing Zhao Xiaole nodding, Sun Ya frowned slightly: "The effect shouldn't be too good. If tourists come with a group, the travel agency must have prepared accommodation long ago. If they come on their own, most of them have already prepared accommodation before they come. They have all booked their rooms online.”
"Those tourists who come to travel by themselves, they will not change their reservation or even the place they have already stayed just because they saw the advertisement of our hotel."
"If you advertise, it's better to advertise on some travel websites."
Sun Ya's words are very direct, but they are also true, and they must be considered.
For Sun Ya's analysis, Zhao Xiaole agrees very much, but advertising on those big websites will definitely cost a lot.
Correspondingly, the cost of advertising in local newspapers will be much lower.
"Advertise in local travel newspapers and other newspapers first, after all, hotel funds are tight right now."
Zhao Xiaole pondered for a while: "You can discuss this matter. The hotel is carrying out some promotional activities with the theme of the environment and dishes of the room department and catering department."
"Specifically, you can discuss it with someone from the newspaper office, or you can find a special advertising planner to do it. The speed must be fast, and the cost should be kept down as much as possible. When the time comes, just report to the company."
"Find a few more local newspapers and carry out large-scale fatigue-style publicity."
"Even at the cinema, you can find someone to promote it. It doesn't take too long. Just promote it for a few issues and see how it works. You can negotiate the price in the next few days. Once you have negotiated, I will allocate funds to you."
The reason why Zhao Xiaole did this was naturally for his so-called fatigue bombing.
Before he took over the Yurun Hotel, it was considered a well-known hotel in the city. Since he took over, it has only started to go downhill.
However, this time does not last long, and as long as the hotel is now upgraded and renovated, who will care about the hotel before?
After all, the hotel went downhill only because of poor sanitation, not because of any accident.
Under the bombardment of fatigue, as long as people remember the name of Yurun Hotel again, with the addition of the attractiveness of the system, the source of customers will not be a problem.
Seeing that Zhao Xiaole had already made a decision, Sun Ya had to implement it even if she didn't agree with Zhao Xiaole's decision. After all, Zhao Xiaole was the owner of the hotel.
(End of this chapter)
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