When the programmer opens the plug-in

Chapter 225
Lu Danxue's coming to Cheng Wen was actually a work matter, or it didn't have to be a work matter.

It mainly depends on how Cheng Wen decides. If he thinks it is, then it is a matter of work.

If he doesn't think so, then it's not a work matter, it's a more personal matter.

Lu Danxue came to Cheng Wen because there was an advertisement and they wanted to make a publicity page.

Lu Danxue wanted to advertise their video software product.

But one material she wanted to use was Cheng Wen.

It was when Cheng Wen entered the video conference for the first time, Lu Danxue took pictures of Cheng Wen's expressions silently with his mobile phone at the side.

In Lu Danxue's words, it's not bad to use this as a publicity.

Because Cheng Wen's expressions and movements at that time were simply textbook performances.

And other people in their company didn't record the video at the beginning.

Later, when I wanted to record it, I found that it was not as shocking as the first time.

But Cheng Wen was different. It was his first contact with him, and he was also very shocked.

In fact, it is also possible to find an actor for this matter, but the actor may act very realistically, but it is acting after all, and Cheng Wen's victory is natural.

Cheng Wen is not an actor, and there is some bluntness in the performance, but it is this bluntness that makes people feel that this video was not shot on purpose, but the most authentic and natural reaction.

Cheng Wen didn't want to agree at first, but after seeing Lu Danxue's expectant eyes, he agreed as soon as his heart softened.

Then he saw Lu Danxue's appearance of "successful tricks", and suddenly Cheng Wen felt that he had been tricked.

But after thinking about it, it's all from my family, and besides, it's for my own products. If you get tricked, you can get tricked, and there's nothing wrong with it.

If it is someone else, such as an employee, in case they leave the company, it is also a problem to use their portraits.

It is even more unreliable to use celebrities, maybe you will be found taking drugs tomorrow?Or was it boycotted by people all over the Internet because of some other things?
But none of this was a problem for Cheng Wen himself.

He was talking about the question that Cheng Wen was thinking just now. What he was thinking about was how to lower the price of their glasses.

There are actually two ways to solve this problem. The first is to reduce the cost, which is to reduce the manufacturing cost of the glasses.

The second is to subsidize, just like Cheng Wen thought before, to use the rewards given to him by the system to invest in this hardware, so that although the cost is not reduced, the price can be pulled down very low.

I have been thinking about these two solutions for a long time, and it seems that the way to reduce manufacturing costs cannot be used, because the factory itself is provided by the system, and it should be optimal. Reducing manufacturing costs may also reduce product quality.

If he had to sacrifice the quality of the hardware in exchange for some price advantage, Cheng Wen thought he couldn't do it.

So we can only start from another aspect.

Another aspect is the essence of making money.

Make money through glasses to subsidize the hardware sales of the glasses themselves.

How to make money?

Cheng Wen analyzed some well-known companies, such as bat, and some foreign companies, such as Google and Microsoft.

Baidu's profit model is simply to rely on its advertising and bidding rankings.

Alibaba relies on their e-commerce.

Tencent has developed a lot of peripheral products based on social networking, but its most profitable business should be games.

Although it is not a great game company, it is one of the most profitable game companies.

In foreign countries, Google is similar to Baidu, and the main source of income is the advertisements in their searches.

Microsoft is special mainly because of their operating system and office software, and in the near future, there will be some income from the cloud.

He has created a lot of value himself.

Cheng Wen took these and applied them one by one.

The models of Microsoft and Tencent, as well as that of Alibaba, were screened out first.

Because if they develop the software on the glasses by themselves, it is to make themselves valuable, and there is no need for him to subsidize the family.

Finally, Cheng Wen set his sights on the models of Baidu and Google.

That is to make money through advertising.

But how to combine it with their glasses is a big problem.

They do not have a search engine themselves, and cannot add advertisements in the search engine.

But now there are various ways to add advertisements, Cheng Wen believes that he can always find one.

For example, there are some advertisements added at the beginning of the video, and some advertisements are added in the middle of the video. VIPs cannot skip it and must watch it.

Didn’t there be a joke before that said, people like me who can’t even afford iQiyi membership, you put so many advertisements on me, the car on it is a house, I can’t afford it either, You should broadcast the ad to those who are full members, they have money, they can afford it.

Haha, of course this is just a joke.

The real advertising is actually pursuing a profit ratio, and those big companies have a dedicated team to study this.

First of all, they will give users a user portrait. The longer you use this software, the more accurate your user portrait will be.

Finally, they will push some advertisements corresponding to their consumption ability to users based on these.

The things in the paragraph above will not appear.

Another example is that Lamborghini and other supercar advertisements will appear in some people’s circle of friends. Most people find it incredible when they see it.

That can't be entirely blamed on them, it must be because some of the friends they added have this ability, or even more than one.

So the next time you encounter such a thing, don't hesitate, don't laugh at the other party's recommendation mechanism, work hard, Sao Nian, you can afford it sometimes.

After all, the recommendation system thinks that you have this potential, so you can't let people down, right?

It's a bit far away, let's talk about the way of advertising, there are other ways now, such as advertising on the webpage, and adding advertisements in the article.

It can be said that advertisements are everywhere and are closely related to the lives of each of us. To exaggerate a little, they are already an inseparable part of each of our lives.

But these forms are too simple, not three-dimensional enough.

What Cheng Wen thought was how to make these advertisements more three-dimensional.

After thinking about it all afternoon, Cheng Wen really came up with a very interesting application scenario.

To share your happiness with others.

After Lu Danxue asked Cheng Wen again, Cheng Wen didn't let her go back immediately, but chatted with her.

"Do you think there is any major problem with our glasses now?"

Cheng Wen began to think about Lu Danxue, wanting to see if she could see the current problem.

(End of this chapter)