Behind the scenes technology company

Chapter 142 New Year's Gift ([-])

The New Year's Day in 2033 is only 31 days away from the Spring Festival, which is exactly one month.After New Year's Day, on January 1nd, Huami Technology set the time for its new product launch on January 2th and made it public. Except for the "Xingyu" mobile phone jointly released with the United Chamber of Commerce, it is in the low-end market. , Huami Technology finally came up with different models to meet the needs of the market.

This is not easy for Huami Technology. The success of "Xingyu" has raised the expectations of new products in the new market to a very high level. The appearance of mobile phones in the middle and low-end market means cost performance and cost. decrease.

Excessive performance gap and technology divide the very temperature superconducting mobile phone and normal temperature superconducting mobile phone into two big markets. In the current market, only "Xingyu" is recklessly harvesting its own profits in the mobile phone market.After the birth of "Xingyu", mobile phone manufacturers at home and abroad still occupy a huge market with mobile phones with very temperature superconducting technology, but the decline in sales has made each company increasingly urgent.

Huami Technology is also having a hard time. After the chip incident of Microfruit Company, Huami Technology has been in decline. Sales have declined, technology has been restricted, and even the supply chain has been interrupted for a time. However, things have turned around, and behind the scenes of the sudden emergence of With the help of technology and the country, Huami Technology once again made a desperate move and invested a large amount of funds and scientific research power into "Skynet" and "Xingyu".

This is why Huami Technology was more urgent and active when the Chamber of Commerce was established after the chip incident that year.With the investment of human and material resources and the inclination of resources, it can be said that Huami Technology has made important contributions whether it is "Skynet" or the emergence of next-generation mobile phones.

The success of "Xingyu" not only made Huami Technology rise again, but also made Huami Technology have greater ambitions for the future market, so a problem arose. The high specifications of "Xingyu" made the next-generation mobile phone market The low-end market is not so easy to do. "Xingyu" represents the interests of thirteen chambers of commerce. It is not Huami Technology that can achieve such a technical level.

Huami Technology's ultra-temperature superconducting mobile phone products, or electronic product series, like many electronic product manufacturers, have experienced a significant decline in sales. In other words, all major manufacturers have chosen to cut prices to maintain the company's daily Operations and inventory clearance, because the new era is approaching step by step. When the electronic products of the very temperature superconducting series are still warm, it is the instinct of every enterprise to obtain more benefits.

In the same way, consumers are not fools. Without a hard demand, they will not buy products that are about to be eliminated. This is why many companies can only maintain sales at a basic profit or not after price promotions. A state of severe loss.

The products of the very temperature superconducting series are gradually eaten away by the normal temperature superconducting market. This is the destined ending, and it will start to happen after the mid-to-low-end products appear in the normal temperature superconducting mobile phone market.Huami Technology also sees the road ahead, and Huami Technology's next goal is to target a broader mid-to-low-end market.

In the high-end market, the "Xingyu" series dominates, and can also be regarded as the pinnacle of Huami Technology's joint products, but it is not so easy to develop the mid-to-low-end market. So easy to do.Huami Technology also started from low-end mobile phones, because low-end mobile phones represent the lower limit of next-generation mobile phones.

"Xingyu" cannot represent the upper limit of mobile phones, but among the existing products, "Xingyu" is unique.But low-end mobile phones can determine the lower limit of the product.Through "Xingyu", consumers have realized that the next-generation mobile phone must adopt various electronic components of room temperature superconducting technology, and at the same time be equipped with the advanced "Skynet" operating system.

The lowest level of low-end mobile phones must also all use components of room temperature superconducting technology.The eyes of the people are discerning. If some mobile phones using room temperature superconducting technology are used, and the original technology is used for product manufacturing in other places, consumers will not buy such a model.

Although such products will still be purchased by the masses after they are released, Huami Technology’s brand name will be labeled as “cutting corners”.Audience self-examination and excessive interpretation will bring unacceptable negative impact to Huami Technology, which will further affect product sales.

Cost-effectiveness is the most important aspect of low-end products. All superconducting components must be used while costs must be reduced. I believe this is a problem for any company.Like Huami Technology, all electronic product manufacturers and companies can see the money in vain, and the treasures everywhere are placed in front of their eyes, but they have no way to enter this continent of wealth.

The difference between Huami Technology and other companies is that there are ships that have carried themselves to the New World.The products of the Xingyu United Chamber of Commerce have already earned a huge amount of wealth on the New World, and Huami Technology has already learned the route to the New World.Huami Technology started its own castration business, because the only product that can be compared is "Xingyu".

Compared with "Xingyu", if the performance of "Xingyu" mobile phone is 100%, then the performance of the first-generation mid-range phone must be about 50%, and the low-end phone is 30% of "Xingyu", and the price is also lower. It must be almost consistent with the performance, and the principle of "you get what you pay for" can make sense.

Such a performance ratio should be as low as possible, that is to say, under the same device, the lower the performance, the better, and the lower the performance, the lower the cost.It's not that there are no better electrical components in the market for Huami Technology and more companies to upgrade and transform, but the lower the cost and the lower the performance, it will help the company's subsequent upgrade and development and benefit improvement.

Similar to the principle of market value regression, high standards, high bases, and high costs are not conducive to the healthy growth of companies and markets.Through countless tests and research and development, Huami Technology has also found electronic components that can effectively achieve room temperature superconducting technology standards. The product code of the low-end machine is CSD1-1, and the product code of the mid-range machine is CSD2-1. The pinyin abbreviation of generation.

Regarding the external publicity and brand series of low-end and mid-range phones, they also have their own nice names. "Xinya" and "Xinmu" are respectively used as the brand series of the low-end market. At the same time, in order to increase market influence, Huami Technology also provides more colors for mobile phones for users to choose from.

In fact, before the media conference was held, the news of Huami Technology's entry into the low-end market had long been known inside and outside the industry.After all, Huami Technology, as the leader and overlord of the old mobile phone industry, has attracted people's attention to every move.

As for why there is no competing product of the "Xingyu" series, on the one hand, the reason is that apart from the video generator, there is no software and application that can fully understand the performance of the "Xingyu" series; on the other hand, it is also because As a mobile phone, people's daily life does not need too high performance, and excessive pursuit of performance will make people unhappy.

(End of this chapter)