lose one trillion

Chapter 118 The Lonely Dawn Walker

As the saying goes, the mouth is short when eating, but the hand is short when taking others.

Before Wang Ming's chicken farm started to make a profit, Shi Dazhu's greenhouse was basically helping him.

So this time Wang Ming did not hesitate to ask Shi Dazhu for advertisements.

"Wang Ming, how did my ad get placed?"

"In the future, when the stars come, they will pick them with you.

At that time, you will grow some vegetables that are suitable for everyone to pick and sell online.

After they pick your vegetables, they go home and cook.

When the dishes are ready to eat, people will say: the dishes in Taoyuan Village are fresh and delicious.

Another person continued: Yes, nutrition is also ecological and natural. "

"Great, really good!"

"It's just a trivial matter, these stars are here to help with work.

You give them vegetables, and they also help you plant vegetables to be planted in the fall.

After the show is broadcast, you can earn enough just by selling vermicelli dishes! "

When Wang Ming finished speaking, Da Zhu stood up and applauded.

"Okay, don't worry everyone, as long as my dishes are popular, I will definitely let everyone have meat!"

After finishing Shi Dazhu's matter, Jiang Chen looked at Wang Ming again.

"Did you advertise my dad's chicken farm?

If you don't spread the word to my dad, if he vomits blood later, you won't be able to run away. "

"Jiang Chen, how could I forget about the chicken farm?

At that time, after the guests invited by others come, they will carry out breeding in person.

They will go to the chicken farm to help us feed the native chickens in the mountains.

Also, all the monitoring in our chicken factory can be viewed in real time online.

When the time comes, everyone will be able to check on the Internet that celebrities come to raise chickens and feed them.

In this case, the price of our star chicken will at least double! "

Jiang Chen doesn't expect to raise chickens to make money, because even if he earns 100 million according to the odds, he can only get down to 1.

However, his current positioning goal for the three companies is to dedicate the company to support Taoyuan Village!

As long as the three enterprises can lead the people of Taoyuan Village to become rich, then he will be satisfied.

"Wang Ming, you really are a business genius.

If I didn't dig you out, it would be a waste of your life to be a useless son-in-law by the Shanxi stream. "

When it came to being a worthless son-in-law, Wang Ming laughed.

Just the day before yesterday, the family came to beg him. They saw that Wang Ming had become rich, and they heard that the annual share would be more than 30 yuan.

So the members of that family cried and begged for Wang Ming to go back and continue to be their son-in-law.

But in the end, Liu Danong beat them all away.

"Now that they are begging me on their knees, I won't even go.

By the way, our wine will cost money.

Later, we will produce a few main wines first, and we will put the bottles on their tables.

In this way, the camera will scan the wine bottle several times and give a few close-ups.

During the recording, Teacher Huang would also take some wine bottles and say: This wine is good, and the packaging looks very high-end.

The guest will answer, I heard that this is the wine produced by Taoyuan Village itself, with a history of hundreds of years.

Teacher Huang would say that it has been handed down since the Ming Dynasty, and all of them are hand-brewed.

When it premieres, Mr. Huang will lead everyone to our old wine site to have a look. "

After Wang Ming finished speaking, Jiang Chen smiled.

Sure enough, the show didn't come in vain, they were really thoughtful.

"How much will that cost?"

"500 million, a total of 10 episodes, we will be given shots every time, and there will be farm recommendations at the end.

The Farmer's Recommendation will mainly recommend the wine from our Taoyuan Village. "

1 million was killed by 000 million at once. Although Jiang Chen was in pain, there was nothing he could do about it.

"Okay, if you want to make money, you have to invest.

Alright, let's settle this project.

Old village chief, when you look back, you choose a place with beautiful mountains and rivers in the circle, and then build a farmyard here.

This farmyard is used to record programs for them, and after the program is recorded, it will be our tourist attraction. "

After Jiang Chen finished speaking, the old village chief began to think about the place with beautiful mountains and green waters.

"Xiaochen, the place you mentioned, there is indeed such a place in our village.

There is just such an open space where Taoyuan Mountain and Taoxi River meet.

The vacant lot is now a wasteland, and the original residents have moved out.

People moved away when I was a kid.

So that piece of land has been in panic until now. "

"Okay, that's fine, I'll give you 200 million later, and you start organizing everyone to build this yard from now on.

By the way, please let me know in time if you need to spend more money.

From now on, Mr. Wenfu will concurrently be the chief person in charge of the construction of rural houses that yearn for. "

After Jiang Chen finished speaking, the old village chief puffed his pipe a few times and nodded.

"Okay, leave this to me."

"Master Wenfu, we must build the most distinctive stone house in our village.

The stone house should be combined with the current glass technology.

Old village head, tomorrow you will go to the county to discuss a plan with the leaders of the county bureau of cultural relics and the county radio and television station. "

Building Taoyuan farmhouse and resort is not just Jiang Chen's work alone.

He is a role model for provinces, cities and counties, so Jiang Chen must actively communicate with the county and the city.

Only in this way can they win more help from the county, city and province.

"Okay, the 200 million is not only for building a small yard of a farmhouse, but also for building a few small western-style buildings."

After the old village chief finished speaking, the problem of the yard where the program was recorded was basically solved.

"Okay, autumn is coming in a few months, so let's get busy!
Whether our Taoyuan Village can really rise depends on the recording of this program! "

After Jiang Chen finished speaking, he dissolved the meeting.

After everyone left, Jiang Chen left Wang Ming alone.

Now if their winery wants to really do it, they will definitely not be able to rely on them alone.

Moreover, brewing wine is not something that can be done in a short while.

So in order to be able to produce the first batch of wine during the recording of the program, Jiang Chen decided it was time to cooperate with Wang Ming's hometown.

"Wang Ming, do you have any plans for wine making?"

When it comes to plans, let alone Wang Ming really has no plans.

"I'm still thinking that sorghum can only be harvested in the fall.

Now we can only buy a batch of sorghum from previous years and high-quality wheat and barley to make koji.

By the time autumn arrives, the first batch of wine should be ready.

However, we definitely don't make many wines, so we don't have to think about sales. "

When it comes to sales and brand packaging positioning, this is the main reason why Jiang Chen kept Wang Ming.

"The first batch of wine is not about the quantity but the quality, Wang Ming, have you ever thought about which grade our wine should be positioned at?
And who should be the people who drink our wine? "

Speaking of this position, Wang Ming thought about it.

"Jiang Chen, do you think the big boss will drink our wine?"

"With Moutai and Kouzi wine, how could they drink our wine?"

"Then they're not the people we want to serve.

Do you think our wine will be served when weddings are usually held in rural areas? "

"Can you make that much wine?"

"Not in two or three years."

"Then they are not our applicable group.

And remember, since we have made wine, it is impossible to make such low-end wine. "

"Okay, Jiang Chen, you like to drink the wine I brew, and Dazhu and the young people like it too.

Then why can't we position a wine that young people drink? "

When it comes to the wine that young people drink, Jiang Chen thought about it, and it's totally fine.

"Then let's make a wine with stories for young people.

Anyway, our wine production is not high, so we will make fine cultural wine for young people. "

After Jiang Chen finished speaking, Wang Ming slapped the table and shouted, "That's it!

We use pure grain to brew, all handmade, and focus on wine for young people and people with stories. "

After the positioning group of the wine is determined, the next step is to set the price.

When it comes to pricing, take into account the economic strength of young people.The two started discussing again.

"Jiang Chen, there are only three choices before us now.

The first choice is the wine industry that focuses on high-end urban villains.

If we focus on this group, the price of wine will be very high, at least 200 yuan per bottle.

The second option is to sell popular brands. If it is a popular brand, how can you get a bottle of 2 yuan.

Finally, there are low-end products, which are mainly for migrant workers who are relatively short of money.

Low-end products can cost about 10 yuan a bottle. "

After Wang Ming finished speaking, Jiang Chen shook his head.

"Low-end products are not good, this will reduce the overall brand effect of our Taoyuan Village.

And how can your 10 yuan bottle of Taoyuan wine compete with those Erguotou who have been making low-end wine?
And high-end wine is not good, so why should they drink our wine with two or three hundred yuan?

So I think we should directly target wines between 70 and 110.

In addition, our Taoyuan wine focuses on culture, and we must use the Internet for sales in the future.

There is definitely not much drama in the physical store, after all, the wine market is saturated now.

So you have to work a little bit on the packaging. "

After Jiang Chen finished speaking, when it came to marketing, Wang Ming already had an idea.

"Jiang Chen, don't worry, we have no problem with marketing.

After this show is broadcast, I will list our wine on the websites that sell wine.

In terms of packaging, I think that since we focus on young people.

More consideration should be given to petty bourgeoisie or young people who like to drink alone.

So I suggest that our wine bottles should not be so big, but should be smaller and more cultured.

Make them portable and easy to drink. "

"This can be.

The wine in our Taoyuan Village should be handed over to those modern literati and those who go to the dawn alone. "

After the market positioning and other aspects are settled, the next thing is simple.

The construction of the winery, factory buildings and wine workshops are all handed over to Wang Ming.

However, taking advantage of this opportunity, Jiang Chen still wanted to recruit everyone from Wang Ming's hometown.

In addition, Jiang Chen heard from Wang Ming that his hometown has a lot of old wine.

The wine business is not easy to do now, so those old wines have always been in the cellar.

So now it's time to acquire them and make Taoyuan Wine Industry stronger together.

"Wang Ming, I have a good idea.

We make poetry and wine, and we have launched two major series.

The first is the northern bold series, and the second is the southern petty bourgeoisie series.

The northern series uses wine from Taoyuan Village in the north, and the southern series uses handmade wine brewed in your hometown.

Then we engrave the poetry of the north and the poetry of the south on the bottle, what do you think? "

(End of this chapter)