forced to be rich

Chapter 195 Conception of Internet TV Station

"Someone did all the shows?"

"What do you mean?"

"Where is such a good thing? If this is the case, then of course it can be done."

"Zhou Ye, what do you want to say?"

"Everyone be quiet and listen to me!"

Zhou Ye squeezed his hands, and smiled lightly: "Everyone's thinking is too narrow, and the first reaction should be to do the program by yourself according to the designed process and program requirements like a regular TV station.

If we were to do a complete set of programs, it would indeed be very difficult, but my thinking is, why should we follow the model of the TV station?
Why can't fans and members share their programs and put them on our platform like the short video platform? "

Share a show?

Brother Wu thought of the key point, "You mean to share the paradise?"

"That's right!"

Zhou Ye opened an urgently prepared PPT and projected it on the screen, explaining: "We all know that the short video app is actually a platform for people to upload their own short videos to the platform.

Let people share interesting things in their lives, so as to gain attention, and the platform itself also gains traffic.So, why can't we use our website as a sharing platform? "

Faced with this question, everyone was silent.

This is true.

From another perspective, the 3D videos they shoot and upload to the website are actually a kind of sharing, but they are professional, and the sharing of netizens is amateurish.

Then, their videos need traffic to earn advertising fees, and netizens share them for free.

However, the current Internet celebrity studios have also begun to introduce advertisements after gaining more attention. In this way, the nature is actually the same as them.

Zhou Ye gave everyone a little time to digest, and continued: "What everyone thinks is that since we have a 3D camera helmet and a technological lead, we should make full use of it and monopolize this field.

This idea is indeed correct, and it can completely let us eat this market, but have you ever thought that 3D camera helmets will be mass-produced one day.

At that time, we do not have an advantage in technology, what else can we do?
According to our original plan, it is to launch a sharing paradise, where Brother Wu will teach shooting techniques, so that people have the necessary skills to shoot excellent videos, so as to shoot high-quality videos and share them with everyone.

Since our later plan is to build a sharing platform, why can't we regard the website as a video APP sharing platform?
Compared with the short video APP platform, we only have differences in video duration and 3D effects, and there is not much difference in other aspects of operation. "

Chen Xi understood what he meant, and asked uncertainly, "You want to make the Sharing Paradise project into an online TV channel?"

"Yes!"

Zhou Ye controlled the PPT on the screen to turn to the next page, nodded and said: "To build an online TV station, the first thing is to have programs, without programs, it is like an ocean without water.

However, the complete production of all programs requires planning, investment, and cooperation from all aspects, so Zhao Wenxiong's idea is very naive and difficult to realize.

However, if you just build a platform, it will be much simpler. You only need to open a section, and the platform will be there, just like a short video platform.

Going back to what I said earlier, the most difficult step for Internet TV is program production, so where do the programs on our platform come from?
My idea is to classify the videos uploaded by people in the sharing park according to themes, and summarize them into program units, that is, arrange to play multiple video programs under one theme.

Then treat a theme as a TV program, and all the themes are connected in series to form a complete TV program system. Wouldn't that solve the problem of lack of programs on Internet TV? "

hiss……

Everyone was shocked by Zhou Ye's idea, and they all gasped.

When they were working on the sharing park project, their original intention was to let people have a place to share and a section for self-entertainment, just like BBS, they never thought of operating the sharing park as a platform.

People's stickiness and engagement with the site was something that was on their minds at the time.

Now, Zhou Ye's idea is to use the videos shared by people to enrich the hypothetical online TV station, and treat these shared videos as TV station programs.

This……

It seems, it seems... It really solved the program problem of Internet TV stations.

Moreover, the program does not cost them a dime to produce, nor does it cost any labor costs. It is completely shared and uploaded by people, which also solves the problem of investment.

but……

At this time, Meng Xinyao raised her hand and said, "But in this way, the quality of the program will not be guaranteed, and people's shooting techniques and skills are all amateurs.

If the quality of the program is not high enough, even if it is broadcast on our platform, it will not be very attractive, and no one will pay attention to it, so your hypothetical network TV station is just..."

"Your idea is that you take the hypothetical network TV station too seriously."

Zhou Ye spread his hands and said with a smile: "Why do you have to do it so seriously? Sharing things that are meant to be fun is meant for fun. Since it's for fun, why pay so much attention to quality?"

"Don't you need quality?" Meng Xinyao didn't understand.

"unnecessary!"

Zhou Ye continued: "The few of us are all from TV stations, and we all know that the programs of a channel need to be planned in a unified way, classified according to the nature of the programs, and then arranged according to the time slots according to people's viewing habits, right?

However, our hypothetical network TV station does not need to consider these things. What is the morning news at 8 o'clock in the morning, what is the noon news at 12 o'clock, what weather forecast, etc. We don't need these things!

And no one asks us to do this. What is the topic of the video that people share, we just summarize it and broadcast it in one unit.

As for the quality issue, we can check it. As long as it meets the requirements, does not violate laws and regulations, and the quality is acceptable, we will accept it. It is a place for fun anyway, as long as the video is interesting and not vulgar!

Furthermore, don't underestimate the influence of people. If a person's video is hired, it will be broadcast in a certain period of time... Zhao Dongming, tell me, if the video you made yourself will be on TV, what would you do? Sample? "

Zhao Dongming said without hesitation: "It must be very embarrassing!"

"What will you do if you are embarrassed?"

"Call your family and friends to watch it together. This is a program I filmed myself. Naturally, I have to show it off in front of my relatives and friends!"

"now it's right!"

Zhou Ye laughed and said: "At that time, people will naturally share it, because it's fun, and they will naturally promote themselves, spreading it to ten, ten to a hundred, which is more effective than any advertisement.

At that time, people watched the program not because of the quality of the program, but as a kind of entertainment, a kind of pastime, a kind of participation, a kind of achievement sharing, these are the key to attract people!
Some people have said that now is the age of sharing, and everyone wants to express themselves, so as to gain attention, recognition, sense of accomplishment, and happiness.

With these, do you still need program quality?unnecessary!
Take a look at some short videos shared by people on those short video websites, is the quality good?From a professional point of view, the filming is simply a mess.

But why do people like it?It is because of one of the simplest reasons, watching the excitement is not a big deal, as long as it is fun, fun is enough! "

(End of this chapter)