forced to be rich

Chapter 189 Rapid Expansion

Paying money and paying people, just for the title of a planner.

This kind of exchange is cost-effective for the national television station and its advertising companies. It not only saves money, but also successfully completes the task.

As for whether the plan is suitable...it can be modified!
But for Meng Xinyao, all the benefits are reaped, and she doesn't need to pay a penny, and she doesn't need to ask for help, it's all done on the table.

"Will the other shareholders of VYA Apparel agree?"

What Meng Xinyao was worried about was this. After all, they were asking others to pay for their promotion, and they were just pretending to be a sponsor.

We must know that public service advertisements are different from ordinary advertisements. The sponsors in the advertisement are only a shot of the LOGO logo, or a line of words or a sentence is included, and the advertising effect will not be very good.

"Why don't you agree?"

Zhou Ye said strangely: "You are the spokesperson of VYA clothing, and various images of you have appeared in their clothing stores during this period.

After one week, the sales of their specialty store increased by 15%, which shows that your endorsement effect is very good. Now you are going to appear on the public service advertisement of the national TV station, and your reputation will increase again. They wish for it! "

Meng Xinyao was a little shocked: "A 15% increase in a week? Is there that much?"

During this period of time, she was busy shooting video advertisements for VYA clothing, and did not pay attention to this aspect. Only now did she realize how influential she is.

"Brother Jie and Sister Fangfan were afraid that you would be distracted, so they didn't tell you."

Zhou Ye smiled and said: "So you know, this is the role of a spokesperson, the more famous you are, the better your reputation, the greater the benefits for the business.

The shareholders of VYA Apparel are now wishing for you to become more famous, so that the endorsement fee they give you will increase in value. You said that it is worth it to let them pay you another two or three million yuan to praise you? "

Meng Xinyao pouted: "No wonder VYA Clothing gave me the endorsement fee before the ad was launched. I thought it was because of Brother Jie, but it turned out that it was taking advantage of me, hmph!"

Seeing that his elder sister got rich, Meng Bo smiled and said, "Old sister, how much did you earn?"

Meng Xinyao gave him a nod in amused manner, and said triumphantly, "Seven figures, what do you want?"

Meng Bo's saliva was drooling, and then he changed his face to look at Zhou Ye and complained, "Boss, it's time to get paid!"

"Have you spent all the 1 yuan bonus?"

"Boss, for offline activities, some odd expenses are all paid by me!"

"Tomorrow will be the 10th, don't worry!"

Zhou Ye carried forward the style of a capitalist, ignored the wage earner, looked at Meng Xinyao and said, "Did VYA clothing send you clothes?"

"If you don't tell me, I almost forgot about it."

Meng Xinyao slapped her forehead, "VYA Clothing will send a batch of clothes in these two days, and my room can't fit. Please help me free up the studio later. I want to make it into a cloakroom."

This is the benefit of being an endorsement for clothing merchants, you don’t need to buy clothes in the future, and Meng Xinyao’s clothes for all occasions are provided by VYA Clothing.

Zhou Ye looked at Meng Bo and said with a smile: "Okay, it's time for you to make a contribution, Brother Bo!"

Meng Bo was depressed, "Crack! Brother Ye, what are you doing?"

Zhou Ye picked up his mobile phone and dialed, and said as a matter of course: "I want to contact Brother Jie to talk about your sister."

"My life is miserable!"

"Poor ass! Don't you want such a good chance to flatter? Don't you want to buy a 'Don't Touch Me'?"

"Eh? Old lady... sure?"

“Earn your own money and buy it!”

"Shall I clean up the cloakroom for you?"

"You can have this, it depends on your performance!"

"Yo ho! Long live my sister!"

Bai Yongjie fully agreed with Zhou Ye's plan.

The next day, I held a meeting with VYA's top management to re-discuss Meng Xinyao's business value.

Meng Xinyao's endorsement image appeared in the specialty store for a week, and the sales increased by 15%. This is only in Dongyuan City. If it is placed in the whole country, the value will be too great.

Moreover, their TV commercials have not yet been officially launched. If they are launched, one can imagine how great the benefits will be.

This had to make the senior executives of VYA Apparel pay more attention to Meng Xinyao.

It's just a celebrity endorsement, is it important to businesses?
Let’s take a world-famous example, the story of basketball god Joe and Nike.

Without Mr. Joe, there would be no current Nike, and without the financial support and promotion behind Nike, Mr. Joe would not have maintained his fame for 30 years.

Sometimes, a star and a businessman complement each other.

Especially high-quality stars may lead to the rise of a business, and Meng Xinyao has such potential.

Merchants are often gambling, throwing a net out, is it possible to catch a koi?

Now that there is a goal on the surface, and the investment is not too much, why not take a gamble?

Bai Yongjie's proposal was supported by the senior management of VYA Apparel, and he decided to increase investment to build momentum for Meng Xinyao. The first goal was the public service advertisement of the national TV station.

And Zhou Ye also worked on it himself, and worked with Chen Xi to revise the plan for Meng Xinyao, striving to deliver a satisfactory answer and achieve the desired effect.

In the busyness, another week has passed.

National TV is open to the entry of VYA clothing, but it has not fully agreed, and its advertising department is still discussing Meng Xinyao's plan.

Good news came one after another during this period.

The first is the traffic of the website. The number of registered members has reached 5000 million, and the highest number of clicks and plays of the video has reached [-] million.

The wave of 3D video experience has completely risen, and Heyi Media has taken the lead with its incomparable 3D video effects, and the video websites following the trend can only look up eagerly.

In order to expand the influence of the website, Zhou Ye authorized the 2D version of the website video to some influential short video websites in a cooperative manner.

Although there is a difference in length between medium and short videos, you can edit and select some wonderful shots to make short videos, which will greatly improve the influence of the website and Meng Xinyao.

There is no direct competition between medium and short video sites, and the cooperation between the two is considered to be mutually beneficial.

Then there is the VR sales of Feiyi Technology. Within half a month after the end of the World Expo, the order directly reached the 10 unit mark. This growth rate scared Zhou Ye and Hou Yi.

The cost of VR is mainly in technology research and development, followed by manufacturing cost. The price of each Feiyi VR is more than 3000. If the net profit of one set is 500, that is a profit of 5000 million. This is only half a month.

This result made Hou Yi so happy that he almost couldn't find Bei, and he said that it was Zhou Ye who saved his company.

This shows how enthusiastic people are about Heyi Media’s 3D videos.

Finally, there is Meng Xinyao’s fame. Her V blog fans have reached 3000 million. This week, her talk shows have been aired one after another. VYA’s clothing commercials are about to go online. Her commercial value is constantly increasing.

Heyi Media is also expanding rapidly.

The planning department led by Chen Xi recruited 5 people, Brother Wu's technical department also added 6 people, and the production department led by Huang Xu directly recruited 10 talents in 3D video production, which greatly increased the 3D video production. production capacity.

The Property Management Office of Perfect Building worked overtime to renovate the new office, and finally put the new office into use this week, easing the overcrowding dilemma of Heyi Media.

After the allocation, each department was assigned to a large office, and the first used offices were those of Zhou Ye and Meng Xinyao, as well as the offices of the administrative department and the secretariat.

In this way, half of the units on the 32nd floor of Perfect Building are used by Heyi Media.

(End of this chapter)