forced to be rich

Chapter 163

The Expo's public open day ushered in the last day.

At noon, Zhou Ye convened a meeting with company leaders and shareholders.

No meeting, too many calls from advertisers.

"Zhou Ye, what do you think?"

Bai Yongjie also came to Heyi Media for a meeting today. Not only did Zhou Ye's phone ring off the hook, but his friends contacted one after another, trying to grab an advertising space through their connections.

"The key is what you think."

Zhou Ye spread his hands and said helplessly: "My idea is to suppress it and wait until the value of the website increases before advertising. Now it seems that I have underestimated the influence of the World Expo."

Brother Wu answered, "We'll wait for the discussion on the advertisement. The comment section is about to fall apart. Numerous reminder posts occupy the space. Should we release a new video?"

"The new video must be launched immediately, otherwise the current situation cannot be stabilized."

Chen Xi said: "But now there is a question, is it to push Xinyao's video or another 3D experience video?"

Zhou Ye thought for a while and said: "I think it's better to release 3D experience videos, the number of hits on Xinyao's series of videos has not yet reached saturation.

Among the previous two themed videos and the World Expo theme, on the contrary, the previous two themed videos had a relatively large number of clicks and plays, especially the Taekwondo episode.

This shows that the audience wants to experience our 3D effect more, which I didn't think of, so let's choose what we like!Viewers can push whatever they want to watch. "

Chen Xi nodded and said, "It's okay. The most important thing is that the number of views of the themes shot by Xinyao is not yet saturated. This morning, the number of views exceeded 150 million in just a few hours, and the upper limit is still far away."

Brother Wu said excitedly: "Okay! Let's launch a 3D experience video!"

During the preparation period, they were not just shooting 3D videos of Meng Xinyao's series.

Brother Wu took advantage of their rest time to shoot a lot of 3D experience videos with the 3D camera helmet.

Various themes are also very interesting, such as basketball interaction, volleyball interaction, rock climbing and other sports, there are 3-minute, 5-minute, and 15-minute videos.

Thanks to the powerful 3D imaging function of the 3D camera helmet, these uncommon sports were photographed by Brother Wu. The various 3D effects and fun are not weaker than the videos of Meng Xinyao series.

Even a 5-minute billiards video, according to Chen Xi and Zhou Ye's professional vision, can participate in the 3D effect awards, reaching the classic level of 3D effects.

This has to admire Brother Wu's shooting skills.

He also used the imaging technology of the 3D camera helmet to link the computer with Huang Xu, a super artist, and Zhao Dongming's computer team to produce many 3D animation videos.

There is no shortage of videos on the website at all. Now when will it be launched and which video will be launched.

"Would you like to launch that billiards video?"

"Isn't this too cruel? I'm worried that it will overwhelm Xin Yao's limelight."

"Indeed, Brother Wu shot this video very well. It shows the billiards game from a micro perspective, and the 3D effect is excellent. I am also worried that Xinyao's limelight will be overshadowed once this video is released."

"Well, the billiards video can't be posted yet."

Zhou Ye thought for a while and said, "Play three videos first, two animation videos and one video of playing basketball. The animation 3D effect can be done by other technology companies, so it's nothing.

No one can compare with us in the 3D effect of live-action shooting, but we need to have some reservations in this regard. On the premise of satisfying the curiosity of the audience, we also need to maintain a certain degree of hunger.

It is necessary to create a 3D video effect for the audience, since you can shoot basketball, will there be [-]D video effects of playing football, volleyball and other sports? I saw you guys doing this last time, brother Wu, right? "

Brother Wu nodded and said: "Yes, you said at the time that you would make a series, now you just need to launch a new section and make an easter egg behind the video."

Zhou Ye gave a thumbs up and watched several people make a decision.

"Okay, 3 videos, let me think about it... It will be launched at 8 o'clock tomorrow night, and I will make a preview on the website immediately. Dongming, are you ready for the new section?"

"It's already ready as planned!"

"OK! This issue is decided like this!"

When Zhou Ye saw everyone taking notes, he looked at Bai Yongjie and said with a smile, "Brother Jie has been harassed in the past two days?"

Bai Yongjie smiled and said: "There is no way, our website is too popular, and the popularity has even reached the same level as the technology companies recommended by the government. Some friends and related customers on my side call to ask for advertising quotations."

It is not good to fire too fast, and it is easy to disrupt the plan.

Zhou Ye frowned and thought about it: "The current situation is beyond our deadline. According to our estimation, the current situation will not appear until at least half a month after the end of the World Expo.

After all, the World Expo is the biggest IP, and the technology companies that are recommended should be the ones leading the show.

But it's not a big problem. Yesterday afternoon, the leaders of the World Expo called to praise our 3D video technology, and we are also included in the technology company of the World Expo.

It's just... I still feel that the advertising value of the website has not yet reached its peak at the current stage, and it would still be a bit of a loss if I sell the advertising space now. "

Advertising space is not just for sale.

Generally, the advertising space on the website is signed for a quarter or a year. If the advertising space is sold at the current value of the website, after a quarter or a year, the value of the advertising space on the website will not be comparable.

"How about we do an advertising bid?"

"It's okay! Everyone competes fairly, and may even increase the price of our advertising space, so that we don't have to worry about losing money."

"The bidding is unrealistic!"

Zhou Ye shook his head and disagreed, "We don't have that much influence yet, and the website is only on the rise. Although it is popular in the industry, its foundation is not yet stable. The most important thing is that the brand value needs to be improved.

Don't look at the fact that many advertisers are coming to your door. In fact, in their view, our website is nothing more than an Internet celebrity, and it is unknown how far it will develop in the future.

Internet celebrity is a trend, there is no tomorrow, and in this case, the psychology of advertisers is just to take advantage of the limelight of the World Expo, and the price of advertising space will not be very high.

Under such circumstances, if you hold a bidding meeting, advertisers will definitely unite to lower the price. This is undoubtedly shooting yourself in the foot. You must not do this. This is one of the reasons why I want to suppress the advertising space. "

What he wants is a long-term advertiser, not a speculator who grabs the limelight for a while and then breaks up with the website.

The long-term advertisers are all big companies, and they have a very mature evaluation system for various promotional media, that is, they have their own reserve prices for each media platform.

Although Internet celebrities are good, they have a strong limelight at the moment, but they lack stamina. Who knows when they will become popular. Generally, large companies will not find this kind of media or individuals to advertise.

Not to mention the damage to the corporate image, if something happens to this Internet celebrity and the market abandons it one day, then the advertising expenses of these big companies will not be effective, and it will be over.

This is also the reason why some large companies would rather spend huge advertising dollars on TV stations that are already in the sunset than invest in some emerging online media.

Although the ratings of TV stations are not very good now, they are stable and practical, and the advertising effect is stable, which is suitable for long-term investment.

It is difficult for new online media to achieve this effect, unless the strength of the online media is strong and the quality is highly evaluated by the market.

After all, there are too many people who get a fortune and run away!
(End of this chapter)