forced to be rich

Chapter 160 I Don't Want to Be an Internet Celebrity
Watching movies and chasing online dramas on the Internet, advertisements and the like are too annoying.

If you want to close the advertisement, you also need to charge money to become a VIP member. For some loyal prostitutes, this is a heinous thing.

But advertisements are the lifeline of video websites, and advertisements have to be played, which has become a contradiction that is difficult to reconcile.

"Indeed."

Brother Wu nodded, and said worriedly: "However... In this case, we will waste a lot of advertising resources in the early stage."

When they were formulating the early stage development plan, Zhou Ye emphasized that the website is completely free, and they will not follow the route of VIP fees of ordinary video websites, and the videos will not charge viewing fees.

It is just a setting between visitors and members. Visitors only have 3 minutes of experience time before members can watch the full video. This is done in the hope that more people will register as website members.

This way, all of the site's revenue is spent on advertising.

If they don't plan to launch more ads in the early stage, they will undoubtedly watch money slip from their pockets.

"It's impossible."

Zhou Ye nodded and said: "The traditional VIP membership system is a double-edged sword. While increasing income, it also pushes away some viewers who are not willing to spend money.

Traffic is the foundation for the survival of our company. I don’t want to follow the traditional video website model of digging holes and waiting for viewers to jump. I want to do what the audience likes! "

Meng Xinyao looked at her profile and asked worriedly, "Can our VIP level membership system work?"

VIP level membership system.

This is Zhao Dongming and Zhou Ye's innovative VIP membership system for watching videos for free.

Their VIP membership levels are fundamentally different from traditional membership levels.

In the settings, if you register as an ordinary member, you can skip the pre-roll advertisement for 5 seconds, and then accumulate 100 membership points to become a level 1 VIP member. After that, you can skip the pre-roll advertisement for 5 seconds for each level you upgrade.

The most advanced 20-level VIP member can reduce the pre-roll advertisement to only 10 seconds of advertisement.

The acquisition of membership points is not to recharge money, but through various activities on the website, such as posting, commenting on posts, participating in survey activities, drawing points from time to time and so on.

The most effective way to increase membership points is to post and get likes. The more likes a post has, the more points you will earn.

The intention is to allow members to participate more in video interactions and share their opinions.

Don't want to watch the pre-roll commercials, that's fine!

Then spend time earning membership points to upgrade, no money, spending time is always acceptable, right?

The final effect is to allow viewers to regard the website as a place where they can have fun, interact, make friends, and share.

Of course, the longer the members spend on the site, the more traffic to the site is not just video viewing.

Zhou Ye's ideal is that members can spend more than two hours on the Heyi Media website every day.

This is an amazing statistic.

Even the giants of those video websites dare not say that their members can spend two hours a day on the website or app.

After all, there are so many things to play on the Internet now, not to mention news websites, there are all kinds of entertainment websites and apps, and people have too many choices.

If you want to keep people's hearts, you can't do it without some novel methods.

"It works!"

Speaking of this, Zhou Ye said excitedly: "Dongming's membership VIP system is set through online research. In terms of watching advertisements, most viewers can bear the advertisement time within 30 seconds. If it exceeds [-] seconds, it will appear." Impatient emotions.

And if you want to shorten the advertisement to less than 30 seconds, based on the calculation of 100 seconds of advertisement, as long as the membership level reaches level 10, you can do it. This task is not very difficult.

10 posts, and the number of likes for each post can reach more than 3 in a short period of time. If you don’t have the ability to post posts, you can also follow posts and like them. As long as you are diligent, you can do it within [-] months.

Why not get rid of annoying ads without spending money?Let me think about it... This can be used as a promotional slogan for the membership hierarchy, 'upgrade the level to kill all evil advertisements', what do you think? "

"Eh? Seems to have a sense of justice!"

"It's interesting, as long as members are more active and online for a long time, then traffic is not a problem."

"That's right, that's what I want."

"But we are completely free, will we be attacked by other video sites?"

Meng Xinyao was a little worried: "The competition in the video field is very fierce now, especially those film and television websites that charge for VIP, we have set a precedent for not charging..."

"Will not."

Zhou Ye waved his hand and said: "Film and television websites need to pay a large amount of copyright fees to introduce movies and TV shows, so they have to pay VIP recharge, but we don't have this cost.

Moreover, what we are doing is Chinese video, which is an original website, which is essentially different from their film and television videos, and does not have a competitive relationship with them. "

Chen Xi nodded and said: "The explosion of our website doesn't affect the video website. Those who should watch movies should watch movies, and those who want to watch dramas should still follow dramas.

As for whether this new VIP membership will be imitated, or whether the audience has opinions on the old VIP system, that is beyond our control. "

"Okay, let's see how it works."

"Let's put aside the reposting. Now that the big window of the World Expo is not saturated, those short video sites just want to take advantage of us."

"it is good!"

Meng Xinyao flipped through her work diary, her eyebrows frowned, "I don't have any tasks for this period of time, how should I arrange them?"

As the first heroine of the website, her task some time ago was to make a good video.

Now that the World Expo's themes are online, the company's focus must be on development. There are still 6 themes she has shot before that have not been released, and her future work plans are now gone.

"Take a good rest for a few days to adjust your state, you will be busy later." Chen Xi smiled.

"Is there a big plan? Why didn't you tell me?" Meng Xinyao was a little puzzled.

"It's not a big plan, but your own business!" Zhou Ye answered.

"What's the matter with me?" Meng Xinyao was even more confused, she had no plans.

"Are you not ready to become an internet celebrity?"

Chen Xi laughed and said: "Most of the comments on the website post are about you, and your name has already been ranked 10th on the V blog hot search list.

With the World Expo going on in the next two days, your popularity will increase rapidly. My little sister, you are going to be famous. Do you think there is anything you can do? "

"Internet celebrity?"

Meng Xinyao is psychologically prepared for this, but she is not too fond of the term "net celebrity", and she doesn't want to be a vase, her ideal is the combination of virtue and art.

Zhou Ye also chuckled lightly and said, "If my guess is right, in two days, many people will contact you for commercials, magazine pictures, or interviews.

I think there is one thing missing, you should find an agent to handle these things for you, otherwise you will be overwhelmed. "

"do not want!"

Meng Xinyao shook her head and said, "I don't want to be an Internet celebrity, I just want to do my own show, making money as an Internet celebrity is secondary."

As she said that, Meng Xinyao looked at Zhou Ye, "You promised to shoot the program I planned, when will it start?"

(End of this chapter)