Stall setting starts from Malatang

Chapter 201 200, the real internet celebrity
"Not counting the soup base, the net profit of this order is about 150 yuan, and seafood is really profitable.""

"It would be great if it was all vegetables and meatballs, at least I can earn more than 200 yuan, but who would eat so many vegetables?"

Lin Xiaojian flipped through the WeChat payment records while calculating today's profit.

Vegetables, meat dishes, and staple foods cannot be quantified and difficult to calculate because the purchase and sales volume varies from day to day.However, the table of seafood sold by Mr. Wild Boar was sold out on the same day it was bought, and the profit will be known after subtracting the expenditure from the income.

Many Malatang restaurants do not sell dishes by portion, but by weight, such as Zhang Guofu Malatang, which costs 25.8 yuan per catty and there is no extra charge.It may seem cheap, but in fact, common vegetables such as potatoes, green vegetables, and bean sprouts are very cheap, only one or two yuan a catty, and the gross profit is as high as 90%.

However, some of the various dishes have high profits and some have low profits. 25.8 is a relatively compromise price. After all, meat dishes are also sold at 25.8.Moreover, there are a lot of fixed costs in the physical store, and the franchise cost also accounts for a certain proportion. It is not as cost-free as a roadside stall. This price is not too much.

Lin Xiaojian turned on the system after washing up, and found that the progress of the task had increased by a few more than when the stall was closed, and the increase was gratifying.Feeling sleepy yet, he logged into TikTok, clicked on the TikTok account Xiaoyuer Eating in Fengzhou, browsed his comment section, saw that there were dozens more comments compared to the daytime, and thought to himself The short video is awesome.

However, the comment area below is not all praise. This kind of open comment area will inevitably have different voices, because the comments cannot be deleted and the crowd will dance wildly, but you can find a way to push the praise to the front, so that when you open it, it will be full of praise.Lin Xiaojian glanced at the selected comments, there was nothing new, they were all boasting in different ways, and he didn't need to think about it to know that it was done by the operation team.He clicked on the latest comments, wanting to see the real opinions of the netizens.

"Xiao Yu'er is poor and crazy, right? He also accepts advertisements from roadside stalls? Isn't this going to be a blow to your own brand?"

"If you haven't eaten the one upstairs, don't make random comments, okay? This Malatang restaurant is very famous in Beishan."

"Beishan is too far away. I, a person from Feng County, think it's too far away. It takes twenty minutes to drive. If you don't have a car, you can't go there."

"You serve Malatang to people in Fengxian County? Who would eat this thing? Outsiders eat it."

"This is a shop-exploring video. As long as the anchor thinks it's delicious, you can eat it and share it. According to your opinion, in the future, should you mark the local taste shop, the foreigner taste shop, the city shop and the country shop on the title? ?”

He read all the dozens of comments added in the past few hours. Most of them were speculations. A group of people who had never tried it were discussing in the cloud, and they frantically output their own ideas, and none of them talked about the point.

The current Internet keyboard warriors are particularly interesting. A headline or a line can hit their sensitive points, and they can't stop arguing with a group of strangers.

At the same time, Lin Xiaojian's Douyin account also had several more comments, and it seemed that they were redirected from Xiao Yuer's Douyin account.

"Haha, is this a video taken by the boss himself? I came from Xiao Yu'er, and what you filmed is really original."

"The plot of the boss is not bad, but the shooting level is too poor."

"The boss's beauty is a little too much. How can a big man be more white and tender than a woman, let alone a cook."

Lin Xiaojian was overjoyed to see the three-digit number of new fans in the background, but he felt that the number of his videos was still too small. If he could add a few more, he might be able to gain real fans.

He remembered that he had taken a short video while buying seafood during the day, so he simply uploaded it. At the same time, he edited the photos of the messy cups and plates left on the table after the wild boar master and the others finished eating at night, so that the video seemed to have a beginning and an end, which was more realistic, and then The caption says:

"Today's big order: the Invincible Devil's Spicy Braised Seafood ordered by the customer, it's so refreshing to eat!"

Of course, Lin Xiaojian wants to be like Xiao Yuer, who regularly releases videos, each of which has a plot and content, and the shots are beautiful.But my ability and conditions are not good enough, so I have to post this kind of unpretentious and original ecological video that records life.

Inspired by Zhong Lingling, he recently paid attention to some micro-businesses that sell snacks, and they often post such content on their friends.For example, the careful purchase, the busy scene in the kitchen, the chef with focused eyes, the careful packaging, the smile when seeing the customer’s praise, etc., make this WeChat account look particularly lifelike, like an old friend of mine.

Not only will this kind of exposure not make people feel offended by swiping the screen, but it will have a sense of intimacy, as if they are personally on the scene, and they themselves are involved in it, and the possibility of bringing conversion rate is higher.If there are two similar stores and customers are asked to choose at the same time, they will definitely choose the one they feel closer to.

"Ding! You have completed the random task [Internet celebrity's self-cultivation]"

[Task Evaluation: Normal]

[Task reward: 30 points]

【Current points: 653】

"So fast!"

In the early morning, Lin Xiaojian woke up in a daze, feeling that there was a system prompt in front of him, attracting him to open it.He instinctively concentrated on checking, and was surprised when he was reminded that the task was completed.

After falling asleep, the humanized system will not disturb the host, but will notify after waking up.

According to the trend of the previous two days, the fastest time to reach 1000 fans should be at night. What happened last night, why is it full in the morning?
It's a pity that it was completed more than a day earlier, and it was only an ordinary evaluation. It was not excellent, and missed the extra rewards.

"I'll see what's going on."

Seeing that his points had increased and broke through the record high, he lost all sleepiness and instinctively opened WeChat first to see if there were any unread messages, but found that there were none at all, and only a few new friends were added.

"It seems that it can only be Douyin."

Except for these two softwares, other microblogs and forums have not put much effort into operation, and fans will definitely not fall from the sky.

"Wow, what's going on, there are hundreds of comments in one night!"

Xiao Yuer eats in Fengzhou. Just looking at the name of the Douyin account in Fengzhou, you can tell that the main audience is the people of Fengzhou. It is no more influential than those celebrity Internet celebrities who can influence the whole country. How many people can play Douyin in Fengzhou? If there are 1000 comments, then It's quite a fork, which proves that the number of hits is at least tens of thousands more than last night.

Good merchants and platforms complement each other, just like the comments that Lin Xiaojian saw last night, they were all complaining about Xiaoyu’er’s willingness to accept all kinds of advertisements, which would affect the brand’s value.However, Douyin is still mainly entertaining after all. Even if it is a roadside stall, as long as you can bring enough expectations and contrast to the audience, it will be a video with the potential to explode. It just so happens that Kobayashi Malatang has both characteristics.

However, most of these new fans are concerned because of the plot of the video. It is estimated that the conversion rate will not be too high, but what he wants is to complete the task!

(End of this chapter)