Stall setting starts from Malatang

Chapter 180 Chapter 179, Kobayashi Malatang is on TV 2
With the female anchor's tone, subconsciously, she still feels that restaurants with storefronts are formal, and roadside stalls are synonymous with irregularities.

Lin Xiaojian smiled at this, noncommittal, in fact, he himself thinks so.But the system has fixed him here, and there is no commercial space nearby for business, so if he wants to complete the task, he can only set up a stall.

"There is also seafood! It's great, even better than Zhang Guofu!"

The female anchor glanced around the table, and she couldn't help showing a surprised expression when she saw the clams and razor clams on the side.

In her impression, Zhang Guofu is the ultimate form of Malatang.Other second-tier brands such as Qingguo and Yang Liang all aim to catch up with him.But in such a little-known roadside stall in the countryside of Fengxian County, there are even more high-end dishes than the big players in the industry. How is this not surprising?

"You can be called Seafood Mala Tang, and you can highlight this feature later."

"Fengzhou people are famous for eating seafood. It's a good idea to cook seafood in Malatang."

The female anchor immediately discovered the publicity value.

Most of the most expensive dishes of Malatang are frozen meat products such as chicken drumsticks, bacon, and chicken breasts, and rarely seafood.Even Zhang Guofu, whose daily sales volume is astonishing, dare not put fresh food on the shelves, at most it is pre-processed food such as pangasius and crab stick, for fear that the quality will be out of control.

Having said that, shells such as clams and razor clams are actually not expensive, only a few yuan a catty, and they are easy to raise. It can be said that they are cheap and high-quality.With seafood products, the experience is different, refreshing, and subconsciously, you will feel that this stall is particularly powerful, even with seafood.

To do catering promotion, the most important thing is the characteristics.Many bosses who spend money on promotion only know how to spread coins and have no basic marketing concepts.You ask him what is the specialty of the store?Shaking my head, I can't tell, I don't know how to tap my potential, saying that everyone is like this, I just follow the crowd.

Faced with such a customer, the self-media has to work hard to help him discover the value. If he can’t find it, he uses some clichés, such as a 15-year-old mom-and-pop shop, handmade, and insisting on using natural ingredients. Seven of the ten restaurants are all Pretty much used.

If there are ready-made materials, they don't need to think hard, they can do it with them, saving time.

"Let me just say, don't look at him as just a roadside stall, it's actually not that simple."

Zhong Lingling said with a smile, if it wasn't for Xiaolin Malatang's own aura, she wouldn't dare to boast that the publicity plan could be completed within three days.

"Then use the reverse method, and focus on highlighting that he is different from ordinary Malatang!"

The female anchor immediately thought of a plot, and excitedly said to everyone: "On the important day, the boyfriend invited his girlfriend to dinner and said that he found a very special Malatang. An unremarkable roadside stall, so I was very angry."

"At this time, the handsome little boss appeared and served her a bowl of delicious Devil Malatang with various seafood in it. The heroine burst into tears and laughed, only to realize that her boyfriend had actually put a lot of thought into it. Find this Seafood Malatang!"

Reversing the plot is very common in short videos, and many anchors specialize in shooting such videos.

Lin Xiaojian often reads a childhood sweetheart story of a big fat girl and a thin and tall guy, speaking with a very recognizable Cantonese accent, this contrast is impressive.

"Yes, there are both reversals and contrasts. This video will not be played less. Moreover, the content is based on facts, and there is no exaggerated publicity. The negative review rate must also be low."

Some video anchors, in order to seek the number of views, the video content is very different from the actual situation, and the dead are alive.After customers visited the site, they shouted that they had been cheated.The traffic may skyrocket in the short term, but in the long run it will affect word of mouth, and the gain outweighs the gain.

"Since our Malatang is of a higher grade than ordinary Malatang, we might as well call it the Hermès of Malatang. Such a title is more eye-catching."

Zhong Lingling not only agreed with the female anchor's plan, but also added her own creative ideas ingeniously.

"Hey, this is a good title!"

The female anchor was shocked when she heard the word Hermes.Now all kinds of messy merchants like to say that they are the Hermes of the XX world, the Rolex of the XX world, and it seems that the Mala Tang world has not yet called it that way.Kobayashi Malatang was born, just to fill the gap and seize the first-hand traffic.

Seeing that the two women became more and more excited as they talked, and almost finished the plot, Lin Xiaojian and the photographer, two big men, couldn't get in their mouths, and looked at each other, feeling quite helpless.

"Okay, I'll send this idea to the typewriter right away, and ask him to write a script before night."

"If you can make it in time, I will come over after finishing the activities in the evening and shoot the video directly. If you wait for me, you won't have to make two trips to Beishan tomorrow."

The female anchor also said eagerly.It is not easy to come to Beishan. It takes two or three hours to go back and forth. It would be best if it can be done in one go.

The anchor's KPI is based on the number of episodes, and interactive data such as playback volume and comments likes affect the final performance.The broadcasted video received a good response, which is good for her short-term income and fame accumulation.

"I should be able to deliver the manuscript at night. If the codeword machine is not fast, what kind of codeword machine is it called?"

The photographer raised his wrist, looked at his Tissot watch and joked.

"Okay, if we can finish the filming part today, I will invite everyone to Lao Bian's local restaurant for supper tonight."

"The mountain products there are very famous, and the entire crew of Fengzhou Life Channel often runs over to eat them."

Seeing that everyone was very excited, Zhong Lingling played the role of the boss and stimulated with real rewards.

"Okay! Is it the old Biantu restaurant? Mr. Li often talks about this restaurant. I heard that his bacon, fresh bamboo shoots, and sweet potato noodles are very famous. It's a pity that they don't invite us to do activities, so that they can eat and drink at public expense! "

"I quickly pressed the code machine and asked him to come up with this script in the afternoon. The materials and themes are already there. If he still can't write it in two hours, see if I don't ridicule him when I get back!"

The female anchor snorted, her expression was arrogant, and her tone was a little cute.

After staying in this industry for a long time, looking for delicious food has become her professional habit. Where there is delicious food, if there is something that has not been eaten, she must go and pull it out.

She has visited all the small and well-known businesses in Fengzhou City, and it's time to radiate the influence of the program to surrounding counties and cities.

When writing a script, it takes an hour when it is fast, and it cannot be coded in two or three days when it is slow.Anyone who is involved in creation knows that efficiency is related to inspiration, not time.

If you feel like it, all kinds of templates are everywhere on the Internet, you can change the title and name of the article you have written, and you can tinker with it in half an hour at the fastest.

Since it is called a codeword machine, it is easy to input four to five thousand characters an hour, provided that it does not get stuck.

"Okay, let's take a picture first."

Seeing that everyone is in good condition, Zhong Lingling is also happy, and arranged for the photographer.

It would be great if we could speed up and make the plan without working overtime.

After all, she is still young and does not like to exploit employees to death.The entire team at Flavor Fengzhou is made up of young people, and the atmosphere is very good. There is no overtime culture. Even if you work overtime, it is really too late and you have to do it as a last resort. The bosses will not be stingy with overtime pay. Everything is a virtuous circle.

"it is good!"

The cameraman nodded, and finally it was his turn to perform.I took out several large bags from the trunk of the car, took out cameras, tripods, lighting, background cloth and other equipment, arranged them in categories, and started proofreading preparations.

"It turns out that the store visit video was not shot with a mobile phone!"

Seeing the pile of foldable devices brought out by the photographer, Lin Xiaojian stared blankly, each piece smelled like money.

Based on common sense, those beautiful photos should have been taken by a camera, but the footage in the store visit video was stretched to look like it was taken by a mobile phone, which made him a little unsure.

"Of course it's a camera. My camera is called Invincible Rabbit. The lens alone costs more than 1 yuan. I use my mobile phone to take pictures. Do you have the nerve to charge me?"

Hearing Lin Xiaojian say such unprofessional words, the photographer burst out laughing.

"Invincible Rabbit? What a mouthful name, okay, think about it."

Lin Xiaojian frankly admitted that he was a layman, and he remembered the strange name of the camera in his heart, and went back to study the shooting skills.

"Boss Lin, you will borrow this dish from us later."

While the photographer was fiddling with the equipment, Zhong Lingling said to Lin Xiaojian.

"Okay, no problem, take whatever you want."

"By the way, just call me Xiaojian."

Lin Xiaojian quickly cooperated.

Although he hasn't done any promotion, but watching so many dishes appearing in various videos, he certainly won't let the media pay for it.Thousands of dollars in advertising fees have been spent, how can you not be willing to give the food?Don't tell others how to take pictures.

"Ok!"

Zhong Lingling nodded, she didn't go to pick out the dishes at the first time, but stopped and pondered for a moment on the table full of dishes, then turned her head and said to Lin Xiaojian: "Boss Xiaojian, let me help you rearrange these dishes Bar."

"Huh? Good."

Lin Xiaojian was a little confused. Is there any particular way to arrange this dish?Not everyone is set up like this.

He placed them according to the price, 1 yuan, 1.5 yuan, 2 yuan, and so on, and put one piece of the same price.

This is mainly for easy identification. When picking up the food, everyone knows how much food they took in total.

In terms of convenience, this is indeed convenient, but from a marketing perspective, this placement is not suitable for profit maximization.

Traffic is valuable, and traffic prices vary in different regions.Supermarkets and convenience stores usually put contraceptives and chewing gum at the door, and naturally think that this area is most suitable for these two commodities, rather than daily necessities such as rice, vegetables, and laundry detergent.

But there are only so many things on the Malatang stall, and it is clear at a glance. Is it necessary to do this?Lin Xiaojian hadn't done any in-depth research on this aspect, so he simply let Zhong Lingling give advice.

"Boss Xiaojian, do you have any more dishes to prepare? Try to fill up the plates as much as possible."

Zhong Lingling adjusted the position between the dishes and said to Lin Xiaojian again.

"Oh, let me see."

"Usually I don't put too many vegetables, I'm afraid it will spoil quickly. After all, it's in the open air, and it's incomparable with putting it in the refrigerator."

Lin Xiaojian opened the small freezer and took it, while explaining to Zhong Lingling that she might not think of it.

(End of this chapter)