Stall setting starts from Malatang

Chapter 171 Chapter 170, Internet celebrity's self-cultivation 3
"This is too embarrassing!"

Seeing this obvious title, Lin Xiaojian was a little upset.

[30 yuan a piece of Malatang devil spicy soup base, is it real or fake? 】

This is the title promoted by the Fengxian Forum to users. It can be seen that the editor has beautified it, and it also aroused the curiosity of users through a question sentence.

The title of the original post was too subjective. The website hoped to have a debate process between the two sides so as to gain popularity. One-sided public opinions are usually not sustainable.

After clicking into the post, the first 20 floors were, as expected, full of complaints.Netizens on this kind of local forum generally have a kind of self-confidence, thinking that they are the representative of truth, the embodiment of justice, and others are idiots, and their words are quite rude.

It wasn't until the third page, that is, beyond the 3th floor, that someone who had eaten Xiaolin Malatang helped Lin Xiaojian say something fair:

"I'm from Beishan. I have eaten at this stall. The owner is very nice, the price is affordable, and the taste is delicious. I didn't see the 30 yuan soup base last week. It may be a new dish with a relatively high cost. Ordinary soup bases are free.”

A pertinent opinion appeared on the 49th floor:

"I remember that last year a bar launched a spicy chicken wing. It seemed to cost more than [-] yuan a portion. If you finish it in one go, you can get it for free. If you can't finish it, you have to pay the original price. There are quite a few people trying it." said To be honest, when ordering this kind of food, we don’t consider the cost-effectiveness, but rather the pursuit of fun and excitement.”

Looking at these comments after a while, Lin Xiaojian had mixed feelings in his heart. Thinking in another way, he couldn't accept that a roadside stall's spicy soup base cost 30 yuan.Going to an ordinary hot pot restaurant at this price is enough to order a mandarin duck pot.

With his personality, he would not be able to quote such a price under normal circumstances.Now that I think about it, if Liu Ting and the others had made a fuss that day, he would not have quoted such a high price, at most it was half selling and half giving away.Almighty broth and Invincible Devil Spicy are exchange items of the same level in the system review, but he used them for free.

The popularity of the food festival has proved that Invincible Devil Spicy has the potential to become a hit.Now Lin Xiaojian’s thoughts are different from those at that time, especially after a simple understanding of self-media marketing, he is eager to try a new way of playing.

Using the verb play to describe my work may seem unofficial, but it is what it is.With his current reputation in the Beishan Night Market, no matter how hard he works, his turnover is only so much, and it has stabilized. It is almost impossible to break through [-] in a working day.The future can only be fermented slowly over time. As long as the quality is guaranteed and accumulated for three to five years, it may have the potential to become a big boss.

Before there was no Internet, no matter how delicious a restaurant was, it had to be done step by step. It was impossible to wait in line every day as soon as it opened like the current online celebrity store, and it took a few months to recover the cost and start to make a profit.

The news of sudden wealth on the Internet makes today's young people very anxious, wishing to be financially free before the age of 30, and live a life of sleeping until they wake up naturally every day.

Even if there is enough business, scaling up is not something that can be done overnight.Adding equipment and recruiting employees will all become unbearable fixed costs, which must be spread into the daily income.Catering is not as stable as assembly line production. Business may be good today, but bad tomorrow. The next rain, gust of wind or holidays will affect the flow of people.

The advantage of being a self-media is that it can help Xiaolin Malatang develop new traffic for free. Lin Xiaojian's current main customer flow is employees from dozens of factories around him and local villagers in Beishan Village.The number of these people is fixed. If he stays here for several years, accumulates enough samples, and checks the weather and calendar before going out every day, he can calculate today's turnover.

The Internet can break through the limitation of space and attract customers from the town and the county seat, and even to the north of Beiling Township.Nowadays, there are a lot of foodies who have money and leisure. As long as your food is unique enough, it is normal to come here for a meal from a long distance.The most famous old Bian farmhouse local restaurant in the town serves authentic mountain flavors and uses natural mountain game. There are many diners from the urban area of ​​Fengzhou who drive an hour to eat here every day.The slogan of the Michelin three-star restaurant is "It is worth a special trip to visit", which reflects the psychology of the majority of food lovers who travel long distances for love.

During this period of time, Lin Xiaojian paid more attention to news related to catering, and specially supplemented some basic catering knowledge, ranging from basic to high-end.Like the Michelin and Black Pearl lists, things that were once out of reach in his living environment are now known through the Internet.

After reading this more than ten pages long post, Lin Xiaojian had a rough idea in his mind.

"I am Xiaolin Malatang stall owner in the hot post "30 yuan a piece of Malatang soup base, this stall owner's leeks are a bit hard!" in the hot post on the forum some time ago. I saw many netizens commenting on the price of my dishes If you have any doubts, please register an account to explain.”

"My devil's pepper is a rare variety deep in the southwest plateau. It is more than twice as hot as the legendary Indian devil's hot pepper, with a spiciness of over 200 million Scovilles! Everyone is welcome to try it. All netizens on the Fengxian Forum , as long as you follow this account and show it to me at the store, you can get a 8.4% discount on the Invincible Devil Spicy Soup Base, the original price is 30 yuan, now it’s only 25 yuan!”

He didn't know what it meant about Scoville or something. It seemed to be a unit of spiciness, and he looked it up on Baidu.He casually fabricated a data of 200 million, which looks even more invincible and devilish, so he just posted it.Of course, it is also possible to say that the quality of Invincible Devil is low, after all, it is produced by the system.

The discount of only 5 yuan. When he posted it, he hesitated for a while, thinking that it was too little and he couldn't take it.But I quickly made up my mind. After all, 50 points can’t be sold cheaply, and you can’t break your bottom line in order to complete the task.
Lin Xiaojian thinks that the invincible devil’s spicy food is worth the price. In the post, some netizens commented that there was a Tintin bar that launched devil’s spicy dishes before, and a set of devil’s spicy chicken wings was only sold for 58 yuan for three, which was three or four times higher than the price of normal fried chicken wings. You must know that a pair of KFC chicken wings is only 12 yuan.

After the same post was posted on the Fengxian Forum and the Fengzhou Forum, he registered a WeChat official account.Nowadays, WeChat has a lot of functions and is full of bells and whistles. Many restaurants have introduced scanning codes to order, which even saves the waiter's money, and it is convenient to keep accounts.

The WeChat company has certain restrictions on individual users applying for official accounts, Lin Xiaojian doesn't care, and he doesn't rely on this exclusively for a living.

After registering all the familiar platform accounts, he looked at the system, and the task progress showed: 32/1000.

"It doesn't look very difficult."

Now these 32 people are all natural traffic, and he hasn't come up with an operation plan yet. It won't be too easy to spend a little money and gain hundreds of fans a day!
(End of this chapter)