Stall setting starts from Malatang

Chapter 166 Chapter 165, Career Planning 2
There are also many situations for setting up a stall. The income depends on the size of the stall. A self-employed person like Lin Xiaojian earns hundreds of dollars a day.Those with a monthly income of tens of thousands are at least managed by a couple. If the business is good, they will hire waiters and dishwashers, which is no different from opening a shop, except that the business premises are different.If one person does all the work, the money is earned, and if he can't survive for half a year, he has to get down.

The popularity of different night markets is also incomparable. For night markets with well-known scenic spots in provincial capitals, the annual booth fee is six figures.If you can't earn tens of thousands of yuan a month from this kind of stall, you might as well not do it.If the investment is so large and the output is too little, it will be crushed when encountering risks.

"How can we increase the unit price of customers?"

Lin Xiaojian quickly thought of his secret weapon: invincible devil chili powder.

This Beishan Food Festival achieved a turnover of more than 1 in just three days, which is equivalent to the combined level of seven or eight peers. Half of this record is due to the invincible devil spicy head.

For ordinary diners, 20 yuan for a meal is a lot, but it is less than the money for a soup base of Invincible Devil's Spicy.

The taste of the all-purpose broth is also great, but it doesn't match the temperament of Malatang.Many people said to him: Your Malatang is not like Malatang, but like Seafood Tang.

Lin Xiaojian could only laugh at this.

"If the invincible devil spicy soup base is provided for free, then my business will not explode!"

He couldn't help fantasizing.

"No, the invincible devil's chili powder is so expensive, if it is provided for free, the money earned is not enough to buy materials from the system."

Points can be exchanged for money, but money cannot be exchanged for points. Lin Xiaojian has a steelyard in his heart, and he cannot sell these resources linked to the system at a low price. In a big way, these materials cannot be bought with money.

"Either dilute it like the all-purpose broth base, not limited to the devil spicy taste, which can improve the quality of extra spicy and medium spicy."

He thought of another plan, but quickly denied it: "No, the universal soup base can be used in this way because it is directly proportional to the original taste of the soup base. As long as I put in more chicken bones and spend more money, it will be fine. You can spend the least amount of points to get the most seasoning effect.”

He tasted it, and used the Invincible Devil Spicy as medium spicy and extra spicy, but the taste was really not good, it was just ordinary chili, and it felt like a waste of money.

"Then focus on the feature of invincible devil spicy."

"We have to find a way to let more people who love spicy food know about this taste."

Thinking of those wealthy customers at food festivals who would spend 70 yuan on a bowl of Malatang, Lin Xiaojian decided to create a marketing plan centered on Invincible Devil's Spicy.

"How to market well, advertise?"

Lin Xiaojian, who often watches short videos, is no stranger to the concept of marketing, unlike many middle-aged and elderly bosses who keep shaking their heads when they hear about advertising, thinking that it is all a trick to cheat money.

"Short video advertisements should be good. There are many people who watch them, and it is easy to create a hit."

Lin Xiaojian suddenly thought that when he was watching short videos, he often saw some short videos recommending local restaurants.I watched it a few more times out of professional habits to see other people's patterns.At that time, I didn't feel any problem. Now that I think about it, these short videos should be advertisements.Because the host's introduction is very subjective, not from an objective point of view at all, such as where his ingredients are selected, how long the soup base has been cooked, and how old the restaurant is, how can you, an ordinary diner, know?
Thinking of this, he opened the Douyin app on his phone and kept flipping through it, trying to find the Douyin account that often makes food videos and see how they do it.But today I don’t know what’s going on, I can’t find it after swiping dozens of articles, and I usually come across several articles within 10 minutes of swiping.

When a guest comes, he puts down his mobile phone and concentrates on hot dishes, even if there is only one or two bowls, he will not wander off to play with his mobile phone.Because it is easy to forget the time and burn the dishes when playing, he still has self-control.

After searching intermittently for half an hour, I finally found the Douyinhao, which specializes in exploring local delicacies and snacks, called: Xiaoyuer eats in Fengzhou.

I followed the information in the profile to find their business WeChat account, and after adding it, the response was very fast, and the verification was passed in a few seconds, and they were sent to say hello.

"Hello, how much does it cost to do a promotion? Just do it like this."

Lin Xiaojian gave the other party a screenshot of the most satisfying short video he had seen.

After finding the Douyin account, he watched all the dozens of short videos posted by the account in recent months, and found that most of them were marketing, not very objective.

"It turned out that it was all about advertising."

Before this, Lin Xiaojian thought that these anchors were really going to visit the store, looking for them from one restaurant after another, and had no interest in the store owner. Now thinking about it, he is too naive.

"A Douyin video is 2680. I suggest you do all channels including official accounts, Weibo, and forums. The total is 8880, which is equivalent to a [-]% discount. There will also be a free entry event promotion, quarterly/semi-annual merchant joint promotion and other interests.”

They were very professional there, and they sent a price list directly, which included various promotional items and combined package prices.

"So expensive!"

Lin Xiaojian was taken aback. Isn't it just two people taking pictures with their mobile phones, and he didn't need rent, water and electricity. He thought it would be about a few hundred yuan.

In addition to the advertising fee, the shopkeeper also has to provide special dishes in the shop for entertainment and put them on a large table, which is a lot of hidden costs.

Fortunately, they communicated through WeChat. If they were face-to-face, Lin Xiaojian's unseen appearance would make the other party think he was an idiot.

"What is omnichannel?"

He suppressed the shock in his heart, and asked another question. Since he had added friends, he didn't ask for nothing. He thought it was to accumulate experience for his own marketing in the future.

"Omni-channel means that all the platforms under our Weifeng Fengzhou will help you post soft articles. There are as many as ten media, from traditional forums to the new Douyin, which can achieve the effect of covering the audience in all directions."

"After finishing the work, the videos, articles, pictures and other materials will be given to you as a gift. You can keep them for posting in Moments and official accounts in the future. These are all taken by professional photographers and videographers, and the appearance fee for one day is There are thousands of them."

"In addition, we can give you some activity guides for free. Flavorful Fengzhou is very professional in this regard. Big-name restaurants in Fengzhou, such as Longji Hotel, Haidilao Hot Pot, and Niuwei Chaoshan Hot Pot, are our long-term partners."

The other party introduced enthusiastically.

Flavor Fengzhou official account Lin Xiaojian has followed, and often recommends promotional activities. Every day, there are welfare merchants to choose from. If you don’t know what to eat, open their official account and pull it up. Chinese food, Western food, hot pot Japanese food, fried rice with soup noodles, whatever you think Yes, they have discounts at home.

"Oh!"

Lin Xiaojian curled his lips and closed the dialogue window.No matter what you say, this price has far exceeded his expectations.

If it's three to five hundred, he also considers doing a trial phase. It's only a day or two of profit, and he can afford it.

(End of this chapter)