Wealthy started from setting up street stalls

Chapter 271 Brand Value

Li Huihui handed over the letter of intent for cooperation to Chen Dong.

Chen Dong pretended to watch while drinking tea.

This old woman really dared to think, what kind of cooperation book is this special meow, it is obviously a purchase book.

According to the cooperation agreement, Huihui Jewelry brought 56 ​​stores into shares. After the shareholding, DM Jewelry changed its name to Huihui Jewelry. The shares are calculated according to the injected assets. At present, Huihui Jewelry and 56 stores are valued at 150 billion. According to this ratio, Huihui Jewelry holds Some shares will reach 60%, while Chen Dong's shares will be less than 20%.

Chen Dong put the cooperation book on the desk and said with a smile: "Mr. Li is planning to annex DM Jewelry."

Li Huicui: "Mr. Chen, you can't say that. The competition in the domestic jewelry market is very fierce at present. As far as I know, DM Jewelry is just a newly created brand. It is not easy to survive. On the contrary, Huihui Jewelry has more than 56 brands." After several years of history, it has developed into a well-known jewelry brand. Although we currently only have [-] stores, we plan to have [-] stores in China in the next five years."

"As you said just now, the company is currently in debt, and many problems need to be solved urgently. Isn't it the right time to introduce our Huihui Jewelry?"

Chen Dong laughed: "What Mr. Li said is indeed correct, the DM brand is just a new brand, but even though it has just been born, I don't want to give it up, and I am confident that it will become a well-known domestic and even international jewelry in the future. brand."

Li Huihui also laughed. Naturally, she would not have thought that what Chen Dong said was true. In her opinion, it was just an excuse for Chen Dong to increase his bargaining chips.

"Mr. Chen can rest assured that we can do a good job of studying the equity allocation. We must know that the assets we injected do not include the brand value of Huihui Jewelry. The brand value of Huihui Jewelry alone still has a value of one billion."

Chen Dong: "I'm sorry Mr. Li, the company does have a lot of difficulties now, but I still want to solve it with my own ability. In addition, I will reiterate that DM Jewelry is like a child. I am the same as my lover's child. I It will definitely continue to operate, and we don’t need to talk about changing the brand.”

Li Huihui was a little surprised by what Chen Dong said. What does it mean?Is it possible to let Huihui Jewelry enter and replace it with DM Jewelry?Don't say that if you don't agree, the board of directors will not approve it.

"What Mr. Chen said is that I have always regarded Huihui Jewelry as a child. You should think about this matter again. I will wait for your news."

Chen Dong: "Mr. Li, you don't have to wait any longer. I can answer you right now. We can talk about cooperation, but not about brands."

Chen Dong's words undoubtedly blocked the possibility of cooperation between the two parties. Both parties attached great importance to the matter of branding, and it was impossible to sacrifice their own brands.

Now that the words have come to this point, Li Huihui stood up and said: "Excuse me, Mr. Chen, I will wait for your news anytime."

Chen Dong smiled slightly: "Okay."

When Li Huihui left, Chen Dong also smiled.

This old fox has a good plan, let me make her a wedding dress, change the brand to Huihui Jewelry, and take up the majority of the shares, so why should I do it?Don't say that the company doesn't have any major difficulties now, even if there are, is there anything that I can't solve by myself?

ridiculous.

People are often like this, the smarter people are sometimes the more ridiculous.

Li Huihui came out of Chen Dong's office. In her opinion, the possibility of cooperation between the two parties is very high.

Chen Dong said that he was unwilling to give up DM, but in her opinion, it was just a child deliberately wanting to share more candy.Before long, Chen Dong will definitely take the initiative to call her to discuss cooperation.

On the same day, the stock price of DM Jewelry once again opened at the daily limit, and the trading volume was even more pitiful.

Those who sell stocks at this time are fools. How could they sell stocks when they know that they are going to soar into the sky.

The stock price was 2.42 yuan, an increase of 10%.

The market value of the company increased by another [-] million in one day.

Chen Dong called Yuan Ruicheng and Yuan Fang to the office.

The reorganization of the company is almost the same now, and the main problem now is to enter the jewelry industry as soon as possible.

The first thing is to complete the docking of the four jewelry stores in Kouhai, Nanhai as soon as possible. Niu Xiaohan was appointed as the chief store manager of Nanhai Province, and the finances of the four stores were included in the head office.

This news also surprised Yuan Ruicheng, which means that the boss gave another benefit to all shareholders in a disguised form. You must know that these stores are worth a lot of money, and the boss is really generous to just bring it to the company for nothing.

This time he really overestimated Chen Dong. Chen Dong was not generous, but he didn't expect that. In his opinion, the company now belongs to him anyway, so there is nothing wrong with merging these stores into the head office, and it will also facilitate future management. , he did not think about the issue of the profits of so many retail shareholders and other shareholders.

The second thing is that Yuan Fang led the negotiating team to Jingzhou to acquire a jewelry company.

Yuan Ruicheng was a little surprised by this decision. It stands to reason that Chen Dong should let him take the lead, but now he has handed over such a large amount of power to Yuan Fang. It's not that he doesn't trust Yuan Fang, but that Yuan Fang's promotion speed seems too fast. .

"Chairman, it's better to hand over the acquisition to Mr. Yuan, and I will fully cooperate."

Yuan Fang was not stupid, he could naturally see the change in Yuan Ruicheng's expression.

Chen Dong: "Mr. Yuan still has more important tasks. Now that the company has just been reorganized and all wastes are being rebuilt, you can do it boldly. Whether you can gain a firm foothold in Jingzhou depends on you."

Yuan Fang looked at Yuan Ruicheng.

Yuan Rui understood it intentionally: "Yuan Fang, since the chairman trusts you, it's a good thing. I know your ability, and I wish you every success."

Hearing Yuan Ruicheng's words, Yuan Fang felt more at ease and said hastily: "Thank you to the chairman and Mr. Yuan for your trust. I will devote myself to death."

"Okay, the matter in Jingzhou is urgent, go back and prepare, and take people to Jingzhou tomorrow."

"Good chairman."

After Yuan Fang left, Chen Dong continued: "Ruicheng, I know what you think in your heart. You think the merger is very important, but now you have more important things."

After being pointed out by Chen Dong, Yuan Ruicheng was a little embarrassed.

"Boss, I'm sorry."

Chen Dong: "Don't forget, you are the CEO of the company now, the company still has a lot of important things waiting for you to do, I am very satisfied with your current job, the company can have such a big change in such a short period of time You have contributed a lot, now your task is to manage the company well, and you will be responsible for the merger and acquisition of stores here in Shanghai, so don't let me down."

Chen Dong's words made Yuan Ruicheng feel ashamed. How much Chen Dong trusted him. He was kicked out of other companies. It was Chen Dong who took him in and gave him enough trust and room for development.

Yuan Ruicheng sorted out his mood and raised his head to look at Chen Dong: "Chairman, I won't say thank you, I will definitely not let down your trust."

Chen Dong smiled: "Okay."

(End of this chapter)